StarZero All shows Try the podcast clipper →

Facebook

also referred to as: meta

includes Facebook Ads, Facebook Live, Facebook Messenger, Facebook Groups, Facebook Marketplace, Facebook Audience Insights, Facebook Pages, Facebook Chat, Facebook Events, Facebook Insights, Facebook Instant Articles, Facebook Power Editor and 11 more

210 statements across 167 episodes · 68 bullish · 42 bearish · 160 people on the record · first statement Jan 24, 2016 by Kimra Luna · said 2,445 times in 1010 episodes since 2016 · across every show →

Mentions by year, the whole family

brought up most by Nathan Latka (1038), Michael Perry (23), Dan Greenberg (19), Carissa Hill (19), Adam Robinson (15), Stefan Smulders (12), Nehal Kazim (12), Kim Garst (12)

tap a year for its mentions
005002001,00040020162017201820192020202120222023202420252026episodesmentions
020040020162017201820192020202120222023202420252026episodes it came up in
001.5200340020162017201820192020202120222023202420252026episodesmentions per episode
2026 5 mentions in 3 episodes 2 per episode
2025 31 mentions in 11 episodes 3 per episode
2024 27 mentions in 10 episodes 3 per episode
2023 79 mentions in 35 episodes 2 per episode
2022 114 mentions in 54 episodes 2 per episode
2021 152 mentions in 58 episodes 3 per episode
2020 210 mentions in 82 episodes 3 per episode
2019 177 mentions in 67 episodes 3 per episode
2018 280 mentions in 112 episodes 3 per episode
2017 483 mentions in 238 episodes 2 per episode
2016 887 mentions in 340 episodes 3 per episode

every mention, scene by scene, with the transcript →

Everything said about Facebook, oldest first

Jan 24, 2016
Disclosure
Luna strictly shuts down any Facebook ad exceeding a $2 conversion cost
“If any ad would go over two dollars a conversion, I actually, I would turn the ad off and then put a new one up. I would adjust like change the graphic or change the copy.”
Kimra Luna Jan 24, 2016 ▶ 9:29 Art of Your First Six Figure Launch with Kimra Luna
Jan 24, 2016
Assertion Not checkable as stated
Luna grew her Facebook group from zero to 20,000 members in months
“My Facebook group now has over 20,000 members and I literally had zero in May of last year.”
Kimra Luna Jan 24, 2016 ▶ 4:57 Art of Your First Six Figure Launch with Kimra Luna
Jan 28, 2016
Assertion Supported
Lockwood: Google Makes Up to $50 Per User Annually, Facebook $12–$18
“I think, ah, Google make as much as, like, 50 bucks a year per user. Facebook it was around about, sort of, 12, 18 maybe. Twitter a bit smaller.”
Kelvin Lockwood Jan 28, 2016 ▶ 9:56 Getting 1m Users Fast with Kelvin Lockwood
Jan 29, 2016
Assertion Supported
Harris: Huckabee's 2008 Campaign Relied Primarily on MySpace and Facebook
“When I was working for Governor Mike Huckabee in 2007 and 2008, our main two online platforms were MySpace and Facebook just became more and more important towards the end of the campaign.”
Vincent Harris Jan 29, 2016 ▶ 3:58 The Genius Who Runs Ad Budgets of Politicians You Know with Vincent Harris of Harris Media
Jan 30, 2016
Disclosure
Schaaf spent roughly $5,000 monthly on Facebook ads for PrepDish
“So I did them from May to August and was spending, I think, 5000 a month. Maybe like 20,000.”
Allison Schaaf Jan 30, 2016 ▶ 8:41 Genius Way to Stop Selling Your Time For Money with Allison Schaaf of Prepdish.com
Jan 30, 2016 positive
Assertion Not checkable as stated
iSideWith gained six million organic quiz takers in six months on Facebook
“We then put that on Facebook, added a few more questions, and then within about six months, we had over six million people who'd organically taken the quiz and shared it with their friends.”
Taylor Peck Jan 30, 2016 ▶ 2:19 Weird Way To Capture 25m Leads Free with Taylor Peck of iSideWith.com
Jan 30, 2016
Assertion Not checkable as stated
Schaaf: 50% of PrepDish cold Facebook free trial leads retained
“So with the free trial, after a month, 50% stick with it, 50% would drop off. And that was a cold Facebook lead.”
Allison Schaaf Jan 30, 2016 ▶ 9:14 Genius Way to Stop Selling Your Time For Money with Allison Schaaf of Prepdish.com
Feb 4, 2016
Assertion Not checkable as stated
Edgar spends $30,000 per month on Facebook ads for acquisition
“We spend about 30,000 a month on, on Facebook ads.”
Laura Roeder Feb 4, 2016 ▶ 12:06 Edgar Social Posting Tool Does $2.2m in Annual Revenue with Laura Roeder of Edgar
Feb 25, 2016 positive
Insight
Kneuper: Heavy Facebook ad spend drives subsequent Google search volume
“Once you start spending a lot of money on, on Facebook, driving traffic to your website, growing your brand, then your Google ad spend will start to grow as well because then people are starting to search for your product and search for your terms and they sta…”
Nick Kneuper Feb 25, 2016 ▶ 10:39 From Student to $10m Entrepreneur with Nick Kneuper of Electric Threads Ep 4
Feb 25, 2016
Assertion Contradicted
Kneuper: Facebook cost per click was 10 to 15 cents in 2012–2013
“In 2012, or, and going into 2013, Facebook, like, cost per click, Like, driving a click to your website, you get that for 10 or 15 cents. Like, you can't get that anymore.”
Nick Kneuper Feb 25, 2016 ▶ 9:40 From Student to $10m Entrepreneur with Nick Kneuper of Electric Threads Ep 4
Feb 25, 2016
Disclosure
Electric Styles spends around $10,000 monthly on Facebook ads
“I'd say probably around 10,000 dollars.”
Nick Kneuper Feb 25, 2016 ▶ 10:29 From Student to $10m Entrepreneur with Nick Kneuper of Electric Threads Ep 4
Feb 27, 2016
Disclosure
Flourish and Thrive Academy Spends ~$500 Monthly on Facebook Ads
“About 500 dollars.”
Tracy Matthews Feb 27, 2016 ▶ 10:05 Ethical Way To Build Membership Site with Tracy Matthews
Feb 29, 2016
Disclosure
Inspired Marketing achieved an 80% customer email match on Facebook
“What we did to start was took our existing customer list, uploaded it to Facebook... When we uploaded it, we had 80% of our emails. Let's just say it was an 80,000 number. 80,000 numbers had a match.”
Sean Malarkey Feb 29, 2016 ▶ 13:16 Getting 20,000 Buyers for Your InfoProduct with Sean Malarkey of LinkedInfluence Ep 17
Mar 3, 2016 negative
Assertion Not checkable as stated
Zimmerman: Facebook ads do not convert directly to $997 course
“We are not finding a huge conversion to the nine 97 directly from a Facebook ad per se, but we send them to one of our smaller eBooks and build and take them through this.”
Sue B. Zimmerman Mar 3, 2016 ▶ 8:07 How to Sell an Expensive Course FAST with Sue Zimmerman Episode 24
Mar 5, 2016 negative
Insight
Gordon: Download Squad and GHacks struggled because they neglected social marketing
“Look at all of these old sites that had, Good and interesting stuff like Download Squad or G-Hacks, which is still around, but isn't, you know isn't really sustaining very well, and they didn't market themselves as well as something like Lifehacker did. They d…”
Whitson Gordon Mar 5, 2016 ▶ 7:26 How Lifehacker Went from 1m to 10m Monthly Uniques Fast with Whitson Gordon EP 187
Mar 5, 2016
Assertion Not checkable as stated
Reeves: Unwrap generated thousands daily and reached 40M users
“You know, we were making a few thousand dollars a day in ad revenue. When we got started, we had over forty million users”
Josh Reeves Mar 5, 2016 ▶ 3:00 He's 32 and raised $136m in Funding But It's About More Than That with Josh Reeves EP 186:
Mar 6, 2016
Assertion Not checkable as stated
Project Repat spent $5 to $7 to acquire an email lead
“It's about five to seven dollars to get a new email.”
Nathan Rothstein Mar 6, 2016 ▶ 14:56 He Made $750k in November, 2015 From Tee Shirt Quilts in Episode 189 with Nathan Rothstein
Mar 6, 2016 bullish
Disclosure
Project Repat planned to double its Facebook advertising spend in 2016
“And we plan to probably double that this year.”
Nathan Rothstein Mar 6, 2016 ▶ 13:22 He Made $750k in November, 2015 From Tee Shirt Quilts in Episode 189 with Nathan Rothstein
Mar 6, 2016
Assertion Not checkable as stated
Project Repat spent $750,000 on Facebook advertising in 2015
“So, so last year in, in total we spent about 750,000 dollars on Facebook.”
Nathan Rothstein Mar 6, 2016 ▶ 13:15 He Made $750k in November, 2015 From Tee Shirt Quilts in Episode 189 with Nathan Rothstein
Mar 6, 2016 positive
Assertion Not checkable as stated
Rocketship.vc used a growth algorithm to find and cold-email Latergram
“Cold emailed us, wanted to put money in, said they liked what they're doing. Apparently, so they say there's some of the guys that really early investors in Facebook so back when Facebook was like, you know, eight employees or something like that and they deve…”
Matt Smith Mar 6, 2016 ▶ 16:18 How Latergram.me Grew to $50k/mo, 500,000 users, $1.2m Raised in Episode 190 with Matt Smith
Mar 29, 2016
Disclosure
Firestone: Boom! spends $15K-$20K daily on advertising, 90% on Facebook
“So we spend about 15 to 20,000 dollars a day on advertising, 90% on Facebook, but we also use Instagram, Pinterest, and Google.”
Ezra Firestone Mar 29, 2016 ▶ 4:35 How Male Marketer Does $1.5m Per Month In Womens Cosmetics with Ezra Firestone of Boom! By Cindy Joseph EP 207
Mar 29, 2016
Insight
Firestone: One $1,000 daily ad set outperforms twenty-five $15 ad sets
“Bigger target groups at this kind of scale work better, so an ad set where you're spending a thousand dollars a day on one targeting is gonna work better than 25 ad sets where you're spending 15 dollars a day”
Ezra Firestone Mar 29, 2016 ▶ 11:08 How Male Marketer Does $1.5m Per Month In Womens Cosmetics with Ezra Firestone of Boom! By Cindy Joseph EP 207
Mar 31, 2016
Disclosure
Lake: Lessons.biz paid around $0.50 per email lead on Facebook
“I think it worked out to be about, like, 50 cents a name.”
Andrea Lake Mar 31, 2016 ▶ 13:01 She's Sold 20m Stickers and Will Do $100m By 2018 with Andrea Lake Ep 214
Apr 1, 2016 bullish
Assertion Not checkable as stated
Facebook native video generates four to six times higher reach than links
“The reach on those assets compared to things like links and photos are absolutely, you know, four, five, six times higher.”
Ashish Patel Apr 1, 2016 ▶ 13:00 $16m Just Raised and 1 Billion Monthly Active Views with Ashish Patel of NowThis EP 215
Apr 1, 2016 positive
Disclosure
NowThis replaces two-shot interviews with direct-to-camera video op-eds
“What we do is we kind of think of it more as a video op-ed style where our interviewer is not in frame. The questions are not vocalized or heard over the audio over the audio and the video. And you know, we shoot right to the subjects, you know, very close up …”
Ashish Patel Apr 1, 2016 ▶ 10:21 $16m Just Raised and 1 Billion Monthly Active Views with Ashish Patel of NowThis EP 215
Apr 1, 2016 positive
Insight
NowThis produces volume-agnostic videos for muted mobile social media feeds
“We definitely use text on screen and The primary point of that is to make sure that our videos are what we call volume agnostic. So, you know, you can enjoy them with the sound off and totally get the full context of the piece. But you're clicking in and liste…”
Ashish Patel Apr 1, 2016 ▶ 11:29 $16m Just Raised and 1 Billion Monthly Active Views with Ashish Patel of NowThis EP 215
Apr 3, 2016 neutral
Disclosure
Kit CRM spends its entire customer acquisition budget on Facebook ads
“We're spending all of our money on Facebook.”
Michael Perry Apr 3, 2016 ▶ 9:02 LTV, CAC, ARPU Numbers from SaaS CEO Michael Perry of Kitcrm.com EP 222
Apr 3, 2016 positive
Opinion
Mark Zuckerberg is by far the best CEO in Silicon Valley
“I mean, Zucks is by far right now the best CEO in the Valley in my personal opinion.”
Michael Perry Apr 3, 2016 ▶ 17:11 LTV, CAC, ARPU Numbers from SaaS CEO Michael Perry of Kitcrm.com EP 222
Apr 4, 2016 neutral
Prediction Held up
Meyer: Facebook is rumored to be introducing video search capabilities
“Facebook's about to introduce search. Every is kind of the rumor within the video world for Facebook.”
Mickey Meyer Apr 4, 2016 ▶ 13:34 He Got 17m YouTube Subscribers and 1b+ Views EP 224
Apr 6, 2016
Disclosure
Adams: Elite Daily initially bought traffic and boosted Facebook posts
“Initially, yeah, we did have services to help us boost traffic. We used Facebook, you know, boosting articles, and we did spend money on, on figuring out how to also get traffic to this site quickly.”
Gerard Adams Apr 6, 2016 ▶ 13:56 0 to 80m Monthly Unique Website Views and Millions in Revenue by 31 with Gerard Adams of Elite Daily EP 228
Apr 13, 2016
Assertion Not checkable as stated
Kaiser spends $100 to $200 daily on Facebook ads
“Right now I'm spending about a hundred to 200 dollars a day. So that's not super heavy, I guess, for some people.”
Molly Marie Kaiser Apr 13, 2016 ▶ 9:01 Here's a Creative Artist Who Knows How to Make $1m with Molly Marie EP 234
Apr 18, 2016
Insight
$5 to $10 in Ad Spend is Sufficient to Test Headlines
“For most articles a good budget for testing, like if you're testing just headlines and thumbnails five dollars would be adequate. But 10 dollars to be safe.”
Emerson Spartz Apr 18, 2016 ▶ 11:44 Turning Humans Into Robots For 50 Million Monthly Unique Wesbite Views with Emerson Spartz of Dose.com Ep 240
Apr 18, 2016 positive
Opinion
Facebook Is the Most Powerful Content Testing Tool Ever Developed
“Facebook is the most powerful tool ever developed to assess content quality and assess demand.”
Emerson Spartz Apr 18, 2016 ▶ 8:38 Turning Humans Into Robots For 50 Million Monthly Unique Wesbite Views with Emerson Spartz of Dose.com Ep 240
May 20, 2016
Disclosure
Epstein: Ambassador spends $25K to $50K monthly on paid ads
“Probably 25 to 50,000. So yeah, decent amount.”
Jeff Epstein May 20, 2016 ▶ 14:32 EP 300: This Law Student Quit to Build Referral Program Business Doing $2MM+ Per Year
Jun 7, 2016
Assertion Not checkable as stated
Allouche: Metadata.io Extracts 100–150 Data Signals from an Email Address
“What we do is that we connect to many more data sources, not only cookies, but we connect to, and we specialize in B to B, so we can find out just by an email what's that person, you know, job, what was the previous job they ever worked for, their education le…”
Gil Allouche Jun 7, 2016 ▶ 7:28 Technical Co-Founder Hits $35k in MRR, Won't Sell for $10m Today, EP 264: Gil Allouche
Jun 7, 2016
Assertion Not checkable as stated
Facebook paid Rain $450,000 for three 10th anniversary videos
“Each of those videos were about a 150,000 dollars. And that was a budget that we were given you know, from Facebook.”
Andrew Howlett Jun 7, 2016 ▶ 10:10 From Cleaning Company at 26 to $14m Agency By His 42nd Birthday, EP 266: Andrew Howlett
Jun 14, 2016
Disclosure
Barrett: 99% of agency clients originate from own Facebook lead gen
“99% of our clients come from our own Facebook lead gen, and then we get a few referrals and we're looking to expand into LinkedIn”
Kim Barrett Jun 14, 2016 ▶ 9:10 He's 27 and is actually making money as a social media consultant, EP 287: Kim Barrett
Jun 15, 2016 neutral
Assertion Not checkable as stated
Stanton: Screw the Nine to Five averages just over $8,800 in monthly expenses
“Our average expenses are just over 8800.”
Jill Stanton Jun 15, 2016 ▶ 18:30 She Quit Podcasting Now Does $30k/mo Membership Site, EP 290: Jill Stanton
Jun 22, 2016 neutral
Insight
Jolly: Search-focused advertisers struggled to achieve profitable CAC on Facebook
“Companies that may have been really successful advertising on paid search or Other channels just weren't able to crack the code with Facebook and with other channels to really be able to hit their cost per acquisition goals.”
Warren Jolly Jun 22, 2016 ▶ 2:43 EP 333: How Did He Make $15 Million from Managing Ads in 2015?
Jul 12, 2016 positive
Assertion Not checkable as stated
Newman: Parkbench generated $55k on $5k Facebook ad spend
“So, so far in the past three weeks, we've spent 5000 dollars and we've made 55,000.”
Amanda Newman Jul 12, 2016 ▶ 8:40 EP 353: $880k '15 Real Estate Agents Paid Her - For What? With Amanda Newman at ParkBench
Jul 26, 2016 bullish
Insight
Garst: Facebook Offers beat standard ads and boosted posts in organic reach
“When you do a Facebook offer versus a Facebook ad, or just, you know, put it up and boost it, Facebook offers, for some reason, outperform in reach versus, for the same dollar amount, essentially, as some other methods of, that Facebook has for you to spend mo…”
Kim Garst Jul 26, 2016 ▶ 11:08 How To Build a $30k/mo Membership Site with Kim Garst of Social Boom E2
Jul 29, 2016
Assertion Not checkable as stated
Chefs for Seniors Has Spent Only $700 Total on Paid Ads
“We've spent like 700 dollars ever on Facebook and nothing on Google.”
Kate Toews Jul 29, 2016 ▶ 8:51 Ep 370: $120k 2015 Revenue, Private Chefs for Elderly with Kate Toews of Chefs for Seniors
Aug 12, 2016 positive
Assertion Not checkable as stated
Hill: Grew brick-and-mortar business into three-store chain using Facebook marketing
“So I previously had a brick and mortar B to C business which I booked out and grew from like a garage business into a chain of three stores set up to run without me, just kept it booked out with Facebook.”
Carissa Hill Aug 12, 2016 ▶ 2:11 EP 384: $105k on 1 Facebook Live, The New Webinar with Carissa Hill Ep 384
Aug 12, 2016
Disclosure
Hill: Pitches in partner Facebook groups after three weeks of value
“My plan now is to replicate the process using other people's Facebook groups. So cause what I've experimented with is if they introduce me to their group, if they've got a good audience, I go live maybe once a week and just give value for three weeks and then …”
Carissa Hill Aug 12, 2016 ▶ 14:12 EP 384: $105k on 1 Facebook Live, The New Webinar with Carissa Hill Ep 384
Aug 12, 2016
Assertion Not checkable as stated
Carissa Hill: Most post-broadcast sales came from Facebook group replay
“And some of them came through there but the majority of them just came through the replay in the group.”
Carissa Hill Aug 12, 2016 ▶ 13:24 EP 384: $105k on 1 Facebook Live, The New Webinar with Carissa Hill Ep 384
Aug 20, 2016 neutral
Insight
Hyrkin: Tech platforms moved publishing's center of gravity to the West Coast
“Really the publishing and content business, the center of gravity is shifted dramatically to the west coast because that's where access to content is being made available on platforms like Facebook and Snapchat and others.”
Joe Hyrkin Aug 20, 2016 ▶ 12:16 EP 392: 3M Publishers Use Issu, 100,000 Have Paid with CEO Joe Hyrkin
Aug 28, 2016 bullish
Prediction Not checkable as stated
Massimo Chieruzzi predicts all future Facebook ad growth will come from SMBs
“All the growth For Facebook, in the next few months will become, in the next years will be coming from small, medium businesses, because the enterprise are already there.”
Massimo Chieruzzi Aug 28, 2016 ▶ 10:11 EP 400: AdEspresso Hits $20M Valuation, 4000 Customers, $400k MRR with CEO Massimo Chieruzzi
Aug 28, 2016 neutral
Assertion Partly supported
Only 3M to 4M of 30M Facebook business pages actively advertise
“We have like thirty million businesses with Facebook pages, and only three or four million are advertising right now”
Massimo Chieruzzi Aug 28, 2016 ▶ 10:01 EP 400: AdEspresso Hits $20M Valuation, 4000 Customers, $400k MRR with CEO Massimo Chieruzzi
Aug 28, 2016 bullish
Assertion Not checkable as stated
AdEspresso grew 11x in revenue and managed ad spend in 2015
“And last year we grew 11 X on all the most important metrics for us from the revenues to the Number of Facebook advertising dollars managed every month.”
Massimo Chieruzzi Aug 28, 2016 ▶ 2:13 EP 400: AdEspresso Hits $20M Valuation, 4000 Customers, $400k MRR with CEO Massimo Chieruzzi
Sep 12, 2016
Assertion Not checkable as stated
Rasheta: iStabilizer spends about $30 in advertising per gimbal sale
“Yeah, we do spend money on advertising through Google AdWords and Facebook advertising, and we have it on the gimbal, for example, as the example, it costs us about 30, 30 dollars to acquire a sale.”
Noah Rasheta Sep 12, 2016 ▶ 10:30 Ep 415: Phone Accessory Company Hits $2.5M Revenue 2015 with Noah Rasheta of iStabilizer
Sep 19, 2016 positive
Assertion Contradicted
Kit won Facebook's Innovative Partner of the Year award in 2015
“So we're a Facebook marketing partner. We just got innovative partner of the year in 2015.”
Michael Perry Sep 19, 2016 ▶ 1:37 KitCRM, $38K MRR, 2000 Customers
Sep 19, 2016 bullish
Disclosure
Kit allocates its entire customer acquisition budget to Facebook ads
“We're spending all of our money on Facebook.”
Michael Perry Sep 19, 2016 ▶ 7:48 KitCRM, $38K MRR, 2000 Customers
Sep 22, 2016
Disclosure
Elkaim: Total Wellness Cleanse Scaled to $70k–$80k Monthly Ad Spend
“It would vary anywhere from about you know, kind of starting off, we do about, it's about 500 dollars a day and wrapping it up to, I think we had to spend probably at our max, probably about seven to 80,000 a month.”
Yuri Elkaim Sep 22, 2016 ▶ 4:41 EP 425: $300k Webinar Sales Funnel Like You've Never Seen with Yuri Elkhaim
Sep 22, 2016 positive
Insight
Elkaim: High-value Facebook ads generate viral shares and social proof
“What we found to be really helpful, especially on Facebook is thinking about the ad in and of itself as providing immense value to the newsfeed. So even if people don't register or click on the ad or for the register for the webinar, the ad itself is valuable.…”
Yuri Elkaim Sep 22, 2016 ▶ 5:39 EP 425: $300k Webinar Sales Funnel Like You've Never Seen with Yuri Elkhaim
Sep 28, 2016 bearish
Assertion Partly supported
Putnam: Facebook organic reach collapsed from 50-60% to 2-3%
“Like, Facebook, like, five years ago, everybody was all about getting as many likes and followers on Facebook as they can, because organic reach was like, 50, 60%. You know, right now, it's like, two to three percent, right?”
Nathan Putnam Sep 28, 2016 ▶ 15:35 EP 431: Agency Does $6m 2015, 41 Employees with Publisher/Advertiser Network CEO Nathan Putnamof Monumetric
Sep 28, 2016
Insight
Putnam: Digital sharecropping works only if audiences convert to owned channels
“And so if you're going to digital share crop, use it in a way that reinforces that platform's business model, because then they'll help you. Like right now, if you're trying to grow an audience, put, put videos on Facebook, because you'll get way better organi…”
Nathan Putnam Sep 28, 2016 ▶ 15:56 EP 431: Agency Does $6m 2015, 41 Employees with Publisher/Advertiser Network CEO Nathan Putnamof Monumetric
Oct 1, 2016 negative
Insight
Costanzo: Selling taste-based consumables via Facebook ads alone is difficult
“It is hard to sell a consumable product that's totally based on taste through like just a Facebook ad.”
Brad Costanzo Oct 1, 2016 ▶ 18:48 EP 435: Consultant does BIG league $600k Last Year, Now Has Unique Model and Coffee with Brad Costanzo
Oct 9, 2016
Assertion Not checkable as stated
Stewman: Hardcore Closer spent up to $50k/mo on Facebook ads reaching 5M weekly
“We were paying 20 grand a month for Facebook ads. I've toned that down significantly now to about 10, and at some point, we were paying 50, and when we were really ramping up, we were reaching, like, five million people a week.”
Ryan Stewman Oct 9, 2016 ▶ 9:28 EP 442: $803k In 2015 Revenue from The Hardcore Closer, Ryan Stewman
Oct 9, 2016
Disclosure
Stewman: Spent over $250,000 personal capital growing Facebook page
“I've spent over 250,000 dollars of my personal money to grow that page.”
Ryan Stewman Oct 9, 2016 ▶ 5:24 EP 442: $803k In 2015 Revenue from The Hardcore Closer, Ryan Stewman
Oct 25, 2016 positive
Disclosure
Kim Garst: Boom Social email list reached 187,000 subscribers via Facebook ads
“And our list list is now of a 187,000. And I attribute much of that to Facebook ads.”
Kim Garst Oct 25, 2016 ▶ 16:45 EP 458: 1200 Pay Her $47/Mo, Will do $2M This Year with Boom Social CEO Kim Garst
Oct 25, 2016 neutral
Disclosure
Kim Garst: Boom Social gets 82% of traffic from Facebook ads
“About, for us, for example, about 18% of our traffic comes free, totally free, using social media. Yup. And then the other 82% is Facebook ads.”
Kim Garst Oct 25, 2016 ▶ 16:18 EP 458: 1200 Pay Her $47/Mo, Will do $2M This Year with Boom Social CEO Kim Garst
Feb 4, 2017 negative
Assertion Not checkable as stated
Benson: Facebook paid marketing has never worked for Badger Maps
“Facebook has never pented out for us.”
Steve Benson Feb 4, 2017 ▶ 10:35 EP 560: Badger Maps Does $1.2M in 2016, $120k MRR, Looking to 3x with CEO Steven Benson
Feb 19, 2017 positive
Disclosure
Fruit Street uses dual-class shares so Girard retains full voting control
“And then we also have a dual class stock structure similar to the way that Facebook is structured where I've actually retained full voting control of the company, even though we have five board members.”
Lawrence Girard Feb 19, 2017 ▶ 9:20 EP 575: Fruitstreet Raises $6m From 180 Customers for HealthTech, New Kind of VC with CEO Laurence Girard
Feb 23, 2017 positive
Assertion Supported
Organifi Reached 2.2 Million Followers Before Launching Its First Product
“We took our influence, grew it to about 2000002.2 followers, million online.”
Drew Canole Feb 23, 2017 ▶ 3:35 EP 579: Organifi Hits $25M 2016 Sales, 150k Customers, Indian Sourced Ashwagandha is Million Dollar Ingredient with CEO Drew Canole
Mar 5, 2017 positive
Insight
Kubernetes shifts computing from virtual to logical infrastructure
“And so Kubernetes has really, you know, provided the step from having to think about virtual infrastructure to thinking about this logical infrastructure, this perfect idea of what a machine should be. And that's largely how, you know, developers at Google and…”
Craig McLuckie Mar 5, 2017 ▶ 9:24 EP 589: HeptIo Growing Kubernetes Adoption With $8.5M Raised From Accel with Founder Craig McLuckie
Mar 25, 2017
Assertion Not checkable as stated
PageCloud generated $80,000 on $20,000 Facebook ad spend during pre-launch
“The first month we spent something like 5000 dollars in Facebook ads just to see what would happen. And that month we got 10,000 dollars back in cash. And so we thought, hey, that's great. We doubled our marketing money. Let's do 20,000 dollars next month. And…”
Craig Fitzpatrick Mar 25, 2017 ▶ 11:40 EP 609: Pagecloud Raises $8.5M Helping 8500 SMB's Drag and Drop Websites Together with CEO Craig Fitzpatrick
Mar 25, 2017
Assertion Not checkable as stated
PageCloud spent $250,000 on Facebook ads during its peak month
“Our biggest month, we spent a quarter of a million bucks in Facebook ads.”
Craig Fitzpatrick Mar 25, 2017 ▶ 12:48 EP 609: Pagecloud Raises $8.5M Helping 8500 SMB's Drag and Drop Websites Together with CEO Craig Fitzpatrick
Apr 11, 2017 positive
Opinion
Mark Zuckerberg Is a Surprisingly Clear and Empathetic Thinker
“The company that he's built has no historical precedent really. But I also think he's an incredibly, surprisingly clear and empathetic thinker about world events.”
Derek Thompson Apr 11, 2017 ▶ 17:13 EP 626: Senior Editor at The Atlantic Releases Book To Predict Popularity In New Distraction Age with writer Derek Thompson
Apr 21, 2017
Assertion Supported
Frrole uses official Twitter and Facebook APIs rather than web scraping
“We have data partnerships with both Twitter and Facebook. So, so we have access to you know official access to these API. So it's a no scraping part there at all”
Amarpreet Kalkat Apr 21, 2017 ▶ 3:35 EP 636: Bangalore Startup Hits $40k MRR Helping 18 Customers Get Consumer Data Using Social Intelligence with Frrole CEO Amarpreet Kalkat
Apr 24, 2017
Disclosure
Sowden: Redbrick spends $30k monthly on Facebook, committed to $1M quarterly
“We are currently spending probably 30,000 dollars but we've got a commitment to grow to a million dollars in a quarter.”
Tobin Sowden Apr 24, 2017 ▶ 6:39 639: Fastest Growing Canadian Software Company: $200k to $20M in Revenue from 2010 to 2015 with CEO Tobyn Sowden
Apr 29, 2017 positive
Assertion Not checkable as stated
Crema.co Spends $20 to $25 to Acquire a First-Time Subscriber
“It costs us around five dollars to get someone to create an account on Crema. And then it's costing between 20 and 25 dollars to convert them to a first time subscriber.”
Tyler Tate Apr 29, 2017 ▶ 16:02 644: Tech CEO Takes on Coffee, $325k Raised, $17k in GMV in Jan 2017 Helping 750 Buyers Find Their Coffee with Crema.co CEO Tyler Tate
May 19, 2017
Disclosure
Stewart: Organic email and social engagement replaces YouTube advertising
“I don't do any advertising on YouTube, but I've got, like, a pretty good content, like, I know how to rank, I know how to get more views on YouTube, but it's based highly on engagement so I have a pretty good email list, I've got a Facebook group with 10,000 p…”
Ryan Stewart May 19, 2017 ▶ 4:19 664: How Agency Did $750k First Year, Now $100k+/Month with Webris CEO Ryan Stewart
May 19, 2017 positive
Assertion Contradicted
Stewart: Cult of Copy Facebook group is a top writer resource
“There's a, there's actually a Facebook group called Cult of Copy. That's got like 10,000 different copywriters in it. It's a really good resource.”
Ryan Stewart May 19, 2017 ▶ 10:22 664: How Agency Did $750k First Year, Now $100k+/Month with Webris CEO Ryan Stewart
May 28, 2017 neutral
Disclosure
Salesflare limits paid advertising to distributing content via Facebook
“No, no, we don't do so much paid advertising. We only do paid advertising to distribute our content better. And that's on Facebook mostly.”
Jeroen Corthout May 28, 2017 ▶ 14:35 673: Getting Your First 100 Customers with Salesflare CEO Jeroen Corthout
Jun 11, 2017
Disclosure
Ozen: Vistar Media takes zero inventory risk through real-time buying
“We don't actually really ever have risk on the inventory because the system is a real time system. So with other media like Google and Facebook where you have real time buying of ad inventory, our system operates the same way. So we don't actually buy it up fr…”
Jeremy Ozen Jun 11, 2017 ▶ 2:18 687: Monaco Bored Him, Now Places Ads on DIgital Billboards with VistarMedia CEO Jeremy Ozen
Jun 17, 2017 negative
Assertion Not checkable as stated
Levitin says Crazy Lister completely failed at Facebook paid acquisition
“We could not succeed with anything on Facebook, no matter how focused were we in our targeting.”
Victor Levitin Jun 17, 2017 ▶ 4:57 693: How to 3x SaaS Revenue in 8 Months from $25k to $85k
Jun 19, 2017
Assertion Supported
Detectify co-founders hacked Google, Facebook, and Dropbox before starting company
“My co-founders that are some really, some of the world's best white hat hackers, they have more or less, as part of this responsible disclosure scene, they have hacked, you know, Google and Facebook and Dropbox. They hacked Facebook with the help of Dropbox, e…”
Rickard Carlson Jun 19, 2017 ▶ 3:54 695: When You Deploy Software Product, Use This to Keep Hackers Out with Detectify CEO
Jun 20, 2017 neutral
Assertion Not checkable as stated
Facebook files defensive patents solely to avoid being blocked by competitors
“They file a lot of patents, and the reason why they do it is because they want to make sure that no one else will infringe on them or Maybe stop them for offering a service.”
Demetrius Giannoccaro Jun 20, 2017 ▶ 5:03 696: The Debate: Are Patents "Entrepreneurial" Or Unfair?
Jun 26, 2017 positive
Assertion Not checkable as stated
The Muse serves over 600 companies including Facebook, Slack, and HBO
“And then on the other side, we have over 600 companies From Facebook, Dropbox, Slack, to HBO, Goldman Sachs, Marriott businesses large and small, and we help them with hiring and employer branding.”
Catherine Minshew Jun 26, 2017 ▶ 1:59 702: With $5k Left in Her Bank TheMuse Was Launched, 50m Visit Annually and 600 Companies Pay
Jul 4, 2017 neutral
Assertion Not checkable as stated
Wille: Klipfolio spends roughly $120k monthly on digital advertising
“So we've upped it to about a 120,000 per month.”
Allan Wille Jul 4, 2017 ▶ 14:34 710: How This SaaS Company is Using $20 Million to Scale
Jul 13, 2017
Assertion Not checkable as stated
Stefan Goss: Samples.com spent $1 to make $1.25 on Facebook lead arbitrage
“So we spent like a buck and make a dollar 25.”
Stefan Goss Jul 13, 2017 ▶ 3:38 719: Question Based Advertising is The Future, $40M In Sales Doesn't Lie!
Jul 24, 2017 neutral
Assertion Not checkable as stated
Mori spends roughly $50,000 monthly on paid social media ads
“I think last month it was around 50,000 dollars, I would say. A large portion of that is on social media advertising. Facebook and Instagram are where we're particularly strong”
Cam Miller Jul 24, 2017 ▶ 15:56 730: How Two JP Morgan Men Sell $600k+ In Baby Clothes
Aug 5, 2017 negative
Insight
Scaling realtor Facebook ads past $65,000 monthly hits severe diminishing returns
“You can't just go from 65,000 dollar a month ad spend to, you know, 200,000 and get double the leads. It'll cost, it starts to get a lot more expensive per lead, less quality, they start seeing your ads way too many times”
Amanda Newman Aug 5, 2017 ▶ 10:02 742: This Founder Crowns Real Estate Agents "Mayors", Grows From $700k to $6.4M in Under 12 Months
Sep 23, 2017 bearish
Prediction Held up
LinkedIn's Ad Scale Will Never Match Facebook Due to Audience Focus
“From the scale standpoint, no, you know, like it's a B to B focused audience. The audience of professionals that they go after are, you know, high talent, high income professionals. So, you know, as opposed to janitors on the far end of the spectrum, you know,…”
Chris Mann Sep 23, 2017 ▶ 4:56 791: BrightFunnel Marketing Tech Passes $3m ARR, 70 Customers
Sep 23, 2017 negative
Insight
Ad Platforms Like LinkedIn and Facebook Cannot Grade Their Own Attribution
“You need to have kind of a Switzerland, if you will, for doing attribution or marketing measurement where, you know, LinkedIn should not be the company that you go to have them prove the value of their advertising.”
Chris Mann Sep 23, 2017 ▶ 7:09 791: BrightFunnel Marketing Tech Passes $3m ARR, 70 Customers
Oct 2, 2017 neutral
Insight
Decentralizing Platforms Like Uber and Airbnb Is Exceptionally Difficult, Salovaara Argues
“Uber is actually a pretty damn good company. When you think of, it's easy to poke holes on a Facebook and Uber and Airbnb how there's some falls on them, but when you really try to solve their problem, it's super hard.”
Ransu Salovaara Oct 2, 2017 ▶ 22:01 800: Crypto: He's Advisor Behind Worlds Top ICO's
Oct 29, 2017 negative
Assertion Not checkable as stated
Deutsche Telekom blocked deals in Facebook, Waze, and Skype
“You know, the funny story we always tell my boss's previous life is, you know, he missed Be Around Facebook and Seed Stage Ways. And a round Skype because Deutsche Telekom said these aren't strategic enough to us.”
Andrew Pitts Oct 29, 2017 ▶ 8:47 827: VC: $140m FinTech, InsurTech Fund on How They Invest
Nov 1, 2017 positive
Assertion Not checkable as stated
March: Some Conversocial clients have 200 to 300 agents dedicated to social care
“Some of our customers do have that many customers, that many agents just doing customer service through Facebook and Twitter, like not even considering the rest of the contact center.”
Josh March Nov 1, 2017 ▶ 11:33 830: SaaS: With $20m Raised, $10m+ ARR, He's For Enterprise Customer Management on Social Media
Nov 12, 2017
Assertion Supported
Playbuzz became Facebook's most-shared website within a year of launching
“Our website, plebaz.com, became the most shown website on Facebook. Less than a year after it launched, just by virtue of housing, editorial content,”
Shaul Olmert Nov 12, 2017 ▶ 12:14 841: Why He Can Charge $1000 CPMs, $31m Raised Helping Create Better Content
Nov 13, 2017
Assertion Not checkable as stated
Serpstat cut Google ad spend by 80% using proprietary web analytics
“We spent near 10,000 dollars per month to Google AdWords, and then we created very interesting system for web analytics and we cut 80% of our spends. So we spent right now only 2000 dollars per month and save this almost everything that we got from the Google …”
Artem Borodatyuk Nov 13, 2017 ▶ 14:18 842: SaaS: Ukraine SEO Tool 3x MRR yoy from $20k July 2016 to $70k July 2017
Nov 15, 2017
Disclosure
Barrett: Expensify does not use any paid marketing channels
“Nothing. We don't have any paid channels.”
David Barrett Nov 15, 2017 ▶ 16:34 844: SaaS: How Ignoring CAC Works for ~$100m ARR Expensify
Nov 15, 2017 positive
Assertion Not checkable as stated
Barrett: Expensify's tech stack resembles consumer social more than Concur
“We've built in a tremendous technology stack. That's much more like Twitter or Facebook than it is like concur or something else.”
David Barrett Nov 15, 2017 ▶ 15:34 844: SaaS: How Ignoring CAC Works for ~$100m ARR Expensify
Nov 15, 2017 negative
Opinion
Barrett: Facebook's famous 7-friends onboarding metric is likely bullshit
“Honestly I suspect Facebook's number is bullshit anyway.”
David Barrett Nov 15, 2017 ▶ 16:07 844: SaaS: How Ignoring CAC Works for ~$100m ARR Expensify
Nov 18, 2017 positive
Assertion Not checkable as stated
daPulse Acquires Enterprise Customers at Scale via Social Media Ads
“What everyone tells us all the time that is impossible and we somehow keep Are able to keep doing it in the scale is sell to large corporates on Instagram and Facebook”
Roy Mann Nov 18, 2017 ▶ 14:15 847: SaaS: How DaPulse has 3x'ed Revenue YoY
Nov 18, 2017 positive
Disclosure
daPulse Built a Proprietary BI Tool for Campaign-Level ROI Tracking
“We developed our own BI tool that is called Big Brain. Big Brain, yeah, it's like a really good name for a BI system. I like it. And it has every cent we spend, and every cent that goes in, we hook up to the API of Facebook and Google, and really, we know on t…”
Roy Mann Nov 18, 2017 ▶ 9:06 847: SaaS: How DaPulse has 3x'ed Revenue YoY
Nov 18, 2017 positive
Insight
Enterprise B2B Social Media Ads Should Be Funny and Viral
“And when you address them on Facebook, you don't need to necessarily do it in a way that is, or you have to do it not in a way that you would do it if you meet them. It's not rational. It's funny. It's viral. It's interesting.”
Roy Mann Nov 18, 2017 ▶ 15:11 847: SaaS: How DaPulse has 3x'ed Revenue YoY
Dec 9, 2017 negative
Disclosure
Lugacci: Paymo completely avoids advertising on Facebook
“Yeah, we don't advertise on Facebook at all.”
Jan Lugacci Dec 9, 2017 ▶ 9:54 868 SaaS: The Argument for Spending 100% LTV on CAC
Dec 26, 2017 bullish
Assertion Not checkable as stated
Blachman: Facebook is Tophatter's largest and most efficient acquisition channel
“So our biggest channel is Facebook. Because again, what we do is a hundred percent mobile and Facebook is the best, most efficient channel to acquire users for us.”
Andrew Blachman Dec 26, 2017 ▶ 7:43 885 Auction Marketplace will Sell $500m This Year, Takes 25% As Revenue
Jan 15, 2018
Assertion Supported
Walmart operates more than 4,000 individual Facebook pages
“Walmart has over 4000 Facebook pages.”
Peter Friedman Jan 15, 2018 ▶ 5:18 905 Went Public, $650m Market Cap, Crashed, Now $10m ARR But Only $1.8m Market Cap, Why?
Jan 28, 2018 neutral
Opinion
Tan: Making Over $1M on Startup Equity Typically Requires Facebook-Scale Outcome
“You know, typically to make more than a million dollars at any company, it would require kind of a Facebook size outcome.”
Jason Tan Jan 28, 2018 ▶ 3:59 918 SaaS: Fraud Prevention Company Raises $54m, Passes 500 Customers
Feb 10, 2018 positive
Insight
Smith: Major tech incumbents are currently out-executing agile startups
“What's happening in tech is you're watching for the first time ever the biggest companies execute better than the smaller companies in a lot of different ways with Amazon and everything else where we haven't seen this kind of juice since probably the Microsoft…”
Ryan Smith Feb 10, 2018 ▶ 26:03 931 Qualtrics "Well Past" $250m in ARR, When Will The Go Public?
Feb 21, 2018 bullish
Assertion Not checkable as stated
Harrell: Kahoot reached 50M users faster than Twitter
“We've gone from zero to fifty million users almost as fast as Facebook, faster than Twitter.”
Eric Harrell Feb 21, 2018 ▶ 8:02 942 0-50m Users Now Launching Paid SaaS Model at $120/yr To Gamify Learning
Mar 1, 2018 bullish
Assertion Not checkable as stated
Brunson: ClickFunnels makes $30-$35 per book customer on $10-$12 ad spend
“So we'll spend anywhere from 10 to 12 bucks on Facebook to acquire a book customer, but we'll make 30 to 35 dollars to the book funnel. So we actually are profitable up front and then we introduce that person to ClickFunnels.”
Russell Brunson Mar 1, 2018 ▶ 14:12 950 How Clickfunnels Grew From $14m to $60m in ARR in 18 Months
Mar 24, 2018 neutral
Assertion Supported
Osetek: Roughly 90% of New US Digital Ad Dollars Go to Google and Facebook
“So a lot of studies, at least in the U S have shown that something like 90% of the new digital dollar dollars going into digital have been going to Facebook and Google.”
Alan Osetek Mar 24, 2018 ▶ 7:54 973 How Digilent is Competing in Changing Programmatic Ad Landscape, $40m in Volume over TTM
Apr 14, 2018 positive
Assertion Not checkable as stated
Facebook is the biggest driver of quiz traffic for Interact
“Facebook is the biggest driver of quiz traffic.”
Josh Haynam Apr 14, 2018 ▶ 3:01 994 Why Forbes Uses Quizzes Instead of "Opt In Landing Pages"
Apr 14, 2018
Assertion Partly supported
The Foundation halved their Facebook lead costs by switching to a quiz
“Dropped their lead costs from six 30. So six dollars and 30 cents down to about three 37, I think was the exact number.”
Josh Haynam Apr 14, 2018 ▶ 4:29 994 Why Forbes Uses Quizzes Instead of "Opt In Landing Pages"
Apr 29, 2018 neutral
Prediction Not checkable as stated
Kline: Instagram or Facebook could start offering influencer marketing
“Like I think that Instagram or Facebook could potentially start offering influencer marketing.”
Justin Kline Apr 29, 2018 ▶ 12:42 1009 The Argument for Shutting Down and Launching With 100% Control
May 1, 2018 positive
Insight
Stevenson seeded tracking pixels with JV partner traffic to build lookalikes
“What I did was I used those joint venture partners to build up an audience, basically to feed my pixel for Facebook, feed my pixel for YouTube. And then you take that audience, you create lookalikes, and now you have amazing startup audiences for Facebook ads,…”
Travis Stevenson May 1, 2018 ▶ 4:36 1011 How He Drove $1.4m in ChatBot PreSales
May 1, 2018 positive
Assertion Not checkable as stated
Stevenson: Chatmatic has connected bots to about 44,000 fan pages
“The good news is, you know, we're right now with 2000 ish customers, somewhere around that that, not that line. We've had bots connected to, I believe right now about 44,000 fan pages.”
Travis Stevenson May 1, 2018 ▶ 14:03 1011 How He Drove $1.4m in ChatBot PreSales
May 5, 2018 bearish
Prediction Not checkable as stated
Facebook ad management fees will compress as basic problems are solved
“So what you see is over time, the fee drops because there's more entrance in the market and people solve some of the basic problems. And so we anticipate that with Facebook also, but right now we're about 10%, but when we release SAS, it won't be 10%. It'll be…”
Chris Treadaway May 5, 2018 ▶ 10:31 1015 How He's Using $10m In AdSpend to Power New SaaS Offering
May 7, 2018 neutral
Opinion
Daboll: Big brands are consolidating ad spend into Google and Facebook
“The other thing is you've got some consolidation where, where a lot of the big brands are sick of the ad tech stuff. They just want to deal with like a Google or a Facebook or, you know, a big vendor and concentrate their spend there.”
Peter Daboll May 7, 2018 ▶ 16:18 1017 The New Nielsen? $12m in Revenue Says, Maybe!
May 13, 2018 negative
Assertion Supported
Lemp: Facebook and Google Power 49% of Internet Advertising
“You have sites like Facebook, sites like Google. I mean, they're powering 49% of all internet advertising.”
John Lemp May 13, 2018 ▶ 2:45 1023 Will He Win Battle For Bottom of Blog
May 13, 2018 negative
Opinion
Lemp: Facebook Is World's Largest Monopoly and Threatens Open Internet
“We have the largest monopoly in the world with Facebook, and they're you know, and they will destroy the open internet if we don't stop them”
John Lemp May 13, 2018 ▶ 17:30 1023 Will He Win Battle For Bottom of Blog
May 16, 2018 negative
Disclosure
Paid ads, AdWords, and Facebook have never worked for Weekdone
“We've never been able to make paid ads or so work. So the conversion there has been really bad, actually. So yeah, we still experiment, but neither retargeting or Google AdWords or Facebook actually work for us.”
Yuri Kaljundi May 16, 2018 ▶ 10:15 1026 "Juri, would you sell to me now for $1.5m?"
May 18, 2018
Assertion Not checkable as stated
ShareThru generated hundreds of thousands in revenue before incorporating
“Yeah, we probably generated a few 100,000 in revenue before we incorporated and put it all back into business to fund it originally.”
Dan Greenberg May 18, 2018 ▶ 14:39 1028 Advertisers Put $250m Through Him Last Year As Top Google, Facebook Alternative
May 18, 2018 bearish
Opinion
Google and Facebook do not want the open web to survive
“The Facebook-Google, you know, industrial complex doesn't necessarily want that same internet to exist in the current form. You know, it may be more about Facebook apps on Facebook, or maybe more about Google AMP pages.”
Dan Greenberg May 18, 2018 ▶ 6:21 1028 Advertisers Put $250m Through Him Last Year As Top Google, Facebook Alternative
May 18, 2018 negative
Opinion
ShareThru competes primarily with Google and Facebook, not Twitter
“Who we do compete with really is just the behemoths of Facebook and Google. You know, some people put Twitter and others in the same sentence, but Twitter pales in comparison and size to Google and Facebook and the ad ecosystem.”
Dan Greenberg May 18, 2018 ▶ 5:45 1028 Advertisers Put $250m Through Him Last Year As Top Google, Facebook Alternative
May 30, 2018
Disclosure
Lemieux: Attentive.ly raised too little money to withstand platform API changes
“One of them is we raised too little money. And when we had a, you know, six month period where MailChimp changed their API and Facebook completely where you're at their API and full content, like every tool that we used that sucked up all our dev resources, an…”
Roz Lemieux May 30, 2018 ▶ 8:56 1040 To Get Rich, Don't Need $1b Exit, She Has 4 Exits Across 10 Companies
Jun 11, 2018 bearish
Disclosure
Gannett would reject a $60 million acquisition offer for TrackMaven
“No.”
Alan Gannett Jun 11, 2018 ▶ 18:48 1052 You're doing $9m in ARR, why write a book decoding creativity?
Jun 14, 2018 positive
Disclosure
Facebook drives bulk of Grow.com's paid acquisition due to lower costs
“Facebook has always done really well for us. You know, it doesn't perform as well as like Google, but you know, it's a lot less expensive. But still the bulk of what we do comes from Facebook.”
Rob Nelson Jun 14, 2018 ▶ 4:55 1055 Utah CEO: We've Doubled YoY to $10m in ARR
Jul 11, 2018 negative
Opinion
Advertisers urgently need independent alternatives to Google and Facebook
“Advertisers and agencies, they need an alternative to Google, right? They need an alternative to Google and Facebook, and there won't be many alternatives.”
Mark Grether Jul 11, 2018 ▶ 9:06 1082 Why Public Sizmek Went Private to Fuel Growth via M&A in Buy Side Programmatic Space
Jul 22, 2018 positive
Assertion Not checkable as stated
Adams: Client Made $3M in Three Months From One Boosted Post
“He did like three million in revenue in three months, just launching a Shopify store from that.”
Jeremy Adams Jul 22, 2018 ▶ 6:14 1093 If you're under 30, is agency/coaching a good way to make money?
Jul 22, 2018 bullish
Prediction Not checkable as stated
Adams: Constant Facebook Algorithm Changes Will Drive Three-Year Course Retention
“I, I'm confident our customers are going to stay for three years on end, especially in the digital marketing world. Facebook, like Mark Zuckerberg, all the algorithms changing, everyone's heads are exploding. Like Facebook is changing constantly to invest one …”
Jeremy Adams Jul 22, 2018 ▶ 13:35 1093 If you're under 30, is agency/coaching a good way to make money?
Aug 30, 2018 neutral
Assertion Not checkable as stated
Kakkar: RankWatch pays $1,100 to $1,200 per customer acquired via Facebook
“We end up paying around 11, 1200 dollars to acquire, which is quite high, I feel. Because our other means of acquisition are really low. Like the cost is really low over there.”
Vaibhav Kakkar Aug 30, 2018 ▶ 13:48 1132 How He Plans to Take on Moz, SEMRush, with 1500 customers, $180k MRR
Aug 30, 2018 neutral
Disclosure
Kakkar: RankWatch spends $5,000 to $8,000 monthly on social advertising
“We are spending around five to 8000 dollars on social.”
Vaibhav Kakkar Aug 30, 2018 ▶ 13:28 1132 How He Plans to Take on Moz, SEMRush, with 1500 customers, $180k MRR
Sep 29, 2018 positive
Disclosure
Niche plans to launch workplace reviews targeting major tech companies
“So by the end of this year, we'll have moved into workplaces. So the same model, but on what it's like to work at Apple, Facebook, and Google.”
Luke Skurman Sep 29, 2018 ▶ 15:55 1162 Pittsburg Placed Niche.com Passes 10m Uniques/Mo, $3m in SaaS Revenue
Oct 14, 2018 negative
Opinion
Latka: Apple and Google amplified Facebook's Cambridge Analytica scandal
“I really believe that Apple, Google, these guys that see Facebook as a threat are doing a great job right now at propping up this Cambridge Analytica scandal.”
Nathan Latka Oct 14, 2018 ▶ 21:08 1177 Then Turn Your Customers into Advocates, North of $12m in ARR
Oct 28, 2018 negative
Disclosure
Hubstaff failed to scale paid ads despite hiring five consultants
“We've tried everything. It seems like we've tried everything. I've tried about five different consultants. We've tried Facebook. We've tried AdWords and you know, it's not like things are terrible. It's just their channel. We have not been able to scale anythi…”
Dave Nevogt Oct 28, 2018 ▶ 3:23 1191 How Bootstrapped Time Tracking CEO Drives 100% yoy Growth, $3.8m in ARR
Oct 30, 2018 negative
Assertion Not checkable as stated
James: Facebook Algorithm Change Dropped Acumen Brands Below $100M Run Rate
“We were on a run rate before Facebook changed their algorithm over a hundred million dollars, and it dropped south of a hundred million dollars during the, in between the time of the investment and when I left.”
John James Oct 30, 2018 ▶ 5:39 1193 Now Anyone Can Use the Tech He Used to Build His $100m eCommerce Brand
Oct 30, 2018 negative
Insight
James: Do not build your business on third-party platforms
“And so, you know, the advice and the learnings there is, you know, don't build your business on someone else's platform. Don't be Facebook's bitch. Don't be Google's Move it onto your own platform.”
John James Oct 30, 2018 ▶ 6:55 1193 Now Anyone Can Use the Tech He Used to Build His $100m eCommerce Brand
Oct 30, 2018 negative
Assertion Not checkable as stated
Country Outfitter organic Facebook reach plummeted from 56% to 0.5%
“So I think we had 56% reach when we'd post an organic Facebook post. And literally overnight, over a span of about three different algorithm tweaks, that went to .5%.”
John James Oct 30, 2018 ▶ 6:10 1193 Now Anyone Can Use the Tech He Used to Build His $100m eCommerce Brand
Oct 31, 2018 positive
Assertion Not checkable as stated
Dorfbauer: Facebook uses Usersnap to build Internet.org across languages
“Facebook, for example, is using it to build the internet.org in different languages.”
Florian Dorfbauer Oct 31, 2018 ▶ 2:44 1194 Screenrecord Testing Tool Hits $1m+ in ARR, Under 2% Logo Churn Monthly
Mar 5, 2019 positive
Assertion Not checkable as stated
Latka: Tying Heyo's pricing to captured leads immediately spiked revenue
“In Halo's case, the customers who kept paying the longest were those who captured the most leads through our Facebook contests. So we started to tie pricing to the number of leads collected and immediately saw a revenue spike.”
Nathan Latka Mar 5, 2019 ▶ 6:36 Capitalistbook.com: My SaaS book LIVE today ($6.5m Error)
Apr 20, 2019 neutral
Insight
Wu: Social media is short-term and should drive long-form content
“We find that Social is just very short term. And we feel that social is a way to kind of drive long form content. If you look at any tweets or any Facebook posts, more likely than not, there's some kind of link there that drives you to a story.”
Roger Wu Apr 20, 2019 ▶ 9:19 1365 He's Paid $250k to Travel Influencers on Behalf of Brands
May 14, 2019 neutral
Insight
Anderson: True A/B testing is impossible on Facebook and Twitter
“The real challenge there is to do a proper A-B test. You actually have to be able to divide your sample set into two equal groups. And the way Facebook, Twitter, and the other platforms work, you actually can't do that.”
Jim Anderson May 14, 2019 ▶ 14:18 1389 With $10m in ARR, He's Helping Publishers Better Monetize Social Traffic
Jun 5, 2019
Disclosure
Latka: Heyo peaked at $90K monthly before selling due to 7% churn
“My first company, Heyo, it was a drag and drop for Facebook apps. Every Tuesday morning, we knew that we were going to have something broken because that night Facebook release, that's when they did the release. And eventually we topped out about 80, 90 grand …”
Nathan Latka Jun 5, 2019 ▶ 10:22 1411 This Tool is Flat, Bootstrapped, Why Won't Founder Get The Hell out and Sell?
Jun 5, 2019
Disclosure
Mack: Spokal slowed new feature development to maintain ~20 API integrations
“So the issue with this kind of space is it changes so fast that it's difficult to try to like you can't just build a product and then leave it running because all the other, like we integrate with probably about 20 different systems, which is kind of where a l…”
Chris Mack Jun 5, 2019 ▶ 8:05 1411 This Tool is Flat, Bootstrapped, Why Won't Founder Get The Hell out and Sell?
Jun 16, 2019 positive
Disclosure
Vandenberg: Facebook is Chili Piper's largest customer with hundreds of reps
“Right now our biggest customer is probably Facebook. There are hundreds of reps on our app.”
Nicolas Vandenberghe Jun 16, 2019 ▶ 4:33 1422 How He Drove $300k Expansion on $1m ARR Cohort in 12 Months
Jun 29, 2019 neutral
Assertion Not checkable as stated
Valishev: Facebook is up to 10x less efficient than Google for acquisition
“Facebook is sometimes 10, 10 times less effective in number, in terms of Acquiring installation safe users than Google, for example, in Brazil.”
Tim Valishev Jun 29, 2019 ▶ 16:43 1435 Live Chat For Business Passes $5m in ARR, 31,000 Customers, Bootstrapped
Aug 11, 2019 bullish
Assertion Not checkable as stated
Schuckert: 80% of Website Visitors Are on Facebook Messenger
“Eight out of 10 people that hit any website are probably on Facebook and are probably on messenger with a 1.3 billion people.”
Carl Schuckert Aug 11, 2019 ▶ 9:25 1478 The Art of the Start: First $1k in MRR and How He Did It
Aug 26, 2019 negative
Disclosure
Rossi: Buzzsprout struggled with Twitter and Facebook ads but succeeded on Google
“We're not doing, we haven't done really well with Twitter or Facebook, but Google has done pretty well for us.”
Tom Rossi Aug 26, 2019 ▶ 7:32 1493 How Podast Hosting Company Buzzsprout Passed $15k in MRR, 1000 Customers, Bootstrapped
Oct 1, 2019 negative
Assertion Not checkable as stated
Paid Ads Cannot Justify Mailtag's $7 Monthly Subscription Price
“We tried running a few digital ad campaigns like a Google AdWords or Facebook in the past, but that, that's been not much efficient, and it doesn't justify the seven dollar per month cost to acquire the user because the conversion to the different sort of an a…”
Rishikesh Kale Oct 1, 2019 ▶ 6:38 1529 Will This Company Ever Scale Past $6k/mo?
Oct 23, 2019 positive
Insight
Paris: Founders should ignore outliers like Google and build sustainably
“Don't believe in the existence of Google or Facebook or company like that. They are not existing. So, build your company, grow at your own rate, And don't look at the exception. I know that all the people that raise money do only looks at the exceptions, but y…”
Sonny Paris Oct 23, 2019 ▶ 14:06 1551 Another CRM Hits 2500 Customers, $180k MRR
Nov 8, 2019
Assertion Not checkable as stated
Moore: DirectSuggest Has Spent Under $2,000 Total on Marketing
“So, we haven't spent any money on Facebook, haven't spent any money on Twitter. We've spent around 500 bucks on LinkedIn, and that's all the money that we've spent. We've spent less than 2000 dollars overall.”
Riley Moore Nov 8, 2019 ▶ 3:36 1567 How New Employee Feedback Tool Plans to Monetize
Nov 8, 2019 neutral
Assertion Partly supported
Latka Shares Facebook and Expensify's Early User Activation Benchmarks
“When Facebook launched, they knew they had to get seven friends to a new user in the first week for you to be sticky, right? And then you're going to stick, Expensify, right? A B to B SaaS company. They know when an employee downloads their app, they've got to…”
Nathan Latka Nov 8, 2019 ▶ 6:13 1567 How New Employee Feedback Tool Plans to Monetize
Nov 20, 2019 neutral
Disclosure
Growth Marketing Conference budgets $35,000 for 2019 digital ad spend
“So I think PPC would be around 20 K this year and Facebook ads will be maybe 15.”
Vasil Azarov Nov 20, 2019 ▶ 10:45 1579 Growth Marketing Conf SF Dec 10th Breaks $1.5m in Revenues
Dec 12, 2019
Disclosure
Scapic Saw Unexpectedly Heavy 3D Content Creation for Social Media
“The one thing that we didn't quite anticipate is the amount that the tool would be used specifically for ensuring that content pieces in social media networks, particularly across Facebook, Instagram, Messenger, are going to be ones that are three D based, thr…”
Sai Krishna Dec 12, 2019 ▶ 5:30 1601 If All Content Becomes 3d With AR, VR, This CEO Will Be At The Center Of It
Jan 2, 2020 neutral
Assertion Not checkable as stated
Russo: Recruit Locator Yields 10-15 Signups from 7,000 Facebook Clicks
“The conversion data is sometimes low. You know, we might get from those 7000 clicks you know, we might get, you know, 10, 15 people who would sign up, so it's really low. And then we look at that, and even with that amount, we might get, you know, five or six …”
Adrian Russo Jan 2, 2020 ▶ 7:40 1622 Can You Help This Devleoper Figure Out Distribution in Recruiting Software Space?
Jan 4, 2020 neutral
Assertion Not checkable as stated
Parrot QA spends roughly $1,000 per customer acquired via Facebook ads
“Facebook largely is the acquisition channel. It cost me about a thousand dollars to acquire a customer on Facebook.”
Jake Kring Jan 4, 2020 ▶ 12:07 1624 Why This Founder is Totally Happy Running 2 Businesses At Once
Jan 12, 2020 neutral
Assertion Not checkable as stated
Wimi sees a roughly 12-month CAC payback on paid marketing
“Yeah, it's about 12 month payback, yeah.”
Lionel Roux Jan 12, 2020 ▶ 13:44 1632 How He Got 1000 Customers from 42,000 Free Users, $150k in MRR
Mar 2, 2020 negative
Disclosure
Berrios: Socially Rich lost all revenue after Facebook algorithm changes
“Yeah, we actually lost all the revenue. We figured it was a lot to do there with those clients. We had about 5000 contact information of people that we serve free trials to and customers, about 500 active subscriptions or so, so there was something to do there”
Ramon Berrios Mar 2, 2020 ▶ 0:56 1682 How He Helps Small Instagram Influencers Make Big Bucks from Major Brands
Mar 5, 2020 negative
Opinion
Mayuk Gon says Perfect Cloud founders would never work for Facebook
“Too many too many things which don't jive with our mentality especially The thing that we care about the most, privacy and security, if that is being used to create revenue model it would not sit well with our founding members. So, no.”
Mayuk Gon Mar 5, 2020 ▶ 13:20 1685 Why Data CEO Turned Down $35M Offer, Would Never Work for Facebook
Mar 15, 2020 negative
Disclosure
Hendrickx: HQ.app faces diminishing returns on Facebook video ads
“Currently I'm already seeing diminishing returns on it. But I think it's partly because, yeah, we're not optimizing our targeting well enough, especially on Facebook.”
Florian Hendrickx Mar 15, 2020 ▶ 12:24 1695 How He Used Video Ads To Get First 450 Customers, $1k in MRR
Apr 19, 2020 positive
Assertion Not checkable as stated
Intellisphere finds Facebook ads more cost-effective than long-tail Google
“We've found Facebook to be a little bit more effective, cost effective than the Google long tail.”
Bruce Worrall Apr 19, 2020 ▶ 4:27 1730 Burning $45k/mo With $80k in ARR, Why Is He Raising? Product is not proven!
May 9, 2020
Assertion Supported
Joost de Valk: Consulted on SEO for eBay, Facebook, and The Guardian
“I was working for some of the biggest brands on the planet. I've done SEO for eBay, the guardian, Facebook. So I let the migration from guardian co UK to the guardian.com.”
Joost de Valk May 9, 2020 ▶ 2:52 1750 With $12m in ARR Yoast CEO Says Wordpress Couldn't Afford to Acquire
May 25, 2020 negative
Disclosure
Smartlook abandoned Facebook ads due to high churn among small users
“But then after a couple of months, we realized that there are just small customers. They were churning a lot. So we cut that channel, and we don't use it anymore.”
Peter Janosik May 25, 2020 ▶ 8:50 1766 $700k Cash In Bank, $2m ARR, 100% YoY Growth, They're Hot!
May 28, 2020 negative
Assertion Not publicly verifiable
Competitor Proof ran Facebook ads featuring FOMO's customers and product
“Some of the other things they've done are like made advertised promotional videos with our customers in it, and then put tens of thousands on Facebook ads to promoting these videos. And if you watch the video, it's talking about proof, but in the video is our …”
Ryan Kulp May 28, 2020 ▶ 23:38 How to Acquire a $180k Revenue SaaS Company for $3k With Ryan Kulp
May 30, 2020 bullish
Opinion
Bice: LinkedIn for B2B is what Facebook was for B2C
“So if you're in B to B, you know, LinkedIn, this is like Facebook was in B to C 10 years ago. I mean, it's just it's an open area. The growth is tremendous. You know, it is the place to be if you want to grow in B to B.”
Bill Bice May 30, 2020 ▶ 12:48 BoomTime.com: Hit $2.8m in Revenues, First 100 Customers From Linkedin
Jun 17, 2020 neutral
Opinion
Major platforms should allow programmatic API access to all app features
“Anything you can do in an app, you need to be able to do programmatically. Anything I can do in the Twitter app, I need to be able to do through a program. Anything I can do in the Facebook app, I need to be able to do through a program.”
Albert Wenger Jun 17, 2020 ▶ 30:45 Albert Wenger on Work After Capital
Jun 20, 2020
Disclosure
Hollinger: Visitor Queue Has a Customer Acquisition Cost Around $500
“We have a CAC of about 500 and AdWords plays, plays nicely into that, and so does Facebook and our current channels.”
Nick Hollinger Jun 20, 2020 ▶ 9:16 VisitorQueue Hits $270k Revenue, Powers Your Sales Team ABM
Jun 30, 2020
Disclosure
Animoto spends approximately $1 million per month on paid advertising
“Oh, yeah, yeah. Probably yeah, it's probably around, it's probably up there, around there, and we're trying all sorts of different channels”
Jason Hsiao Jun 30, 2020 ▶ 13:15 Video Platform Animoto up 20% YoY with $30m in Revenue, Will Canva Acquire For $300m?
Aug 2, 2020
Disclosure
Campos: Facebook internal calendar tools inspired the founding of Woven
“There was a tool that we had at Facebook called the meeting tool and eventually became the calendar tool. And the innards of that were ultimately what inspired Woven.”
Tim Campos Aug 2, 2020 ▶ 2:13 Woven.com: Ex Facebook CIO Looking to Re-Invent How We Setup Meetings
Aug 2, 2020 neutral
Assertion Supported
Campos: Facebook's core engagement metric was 'L 5 of 7'
“Actually when Facebook had was what's called L five of seven. So did you use the product five out of the last seven days? And we're using something very similar or woven to track engagement. The 10 friends was basically the, if you got 10 friends, you were muc…”
Tim Campos Aug 2, 2020 ▶ 10:40 Woven.com: Ex Facebook CIO Looking to Re-Invent How We Setup Meetings
Aug 2, 2020
Disclosure
Campos: Woven Ran Unbranded Alpha to Avoid Founder Hype Bias
“Even when we put the product out into alpha, we didn't brand it. It wasn't connected to either myself or my co-founder so that we could allow users to use the product without the connection to, you know, who the company is.”
Tim Campos Aug 2, 2020 ▶ 6:35 Woven.com: Ex Facebook CIO Looking to Re-Invent How We Setup Meetings
Sep 13, 2020 neutral
Assertion Not publicly verifiable
Dimitrov: NightEye ranked top for 'Facebook dark mode' until native launch
“For probably a year or so, we were up top for Facebook dark mode, but then they launched it internally, so they launched it, and we just dropped.”
Stanislav Dimitrov Sep 13, 2020 ▶ 9:26 NightEye App Lands 2500 Customers Using Unique SEO Fiverr Writing Stratetgy
Sep 22, 2020
Assertion Not checkable as stated
FlyPlugins pays just $5 to $6 to acquire customers via Facebook ads
“To get a customer right now, I think we're probably paying, I don't know, Five, six bucks. I mean, cause it's like, it's all Facebook, you know, Facebook ads.”
Ben Arellano Sep 22, 2020 ▶ 10:35 FlyPlugins Hits $500k/yr For Wordpress Addons
Oct 5, 2020
Disclosure
Human Proof Designs has 31K email subscribers and 11K Facebook members
“Well, we have a total of about 31,000 people on our email list that are active. And we also have a Facebook group with about 11,000 people in our private Facebook group.”
Brian Brewer Oct 5, 2020 ▶ 16:43 HumanProofDesigns Hit $2m Revenue Selling Starter Sites to New Entrepreneurs
Oct 20, 2020 positive
Assertion Not checkable as stated
Deken: Facebook Ads Have Outperformed Google AdWords for Unstack
“We haven't done a lot of paid at surprisingly Facebook has worked better than AdWords.”
Grant Deken Oct 20, 2020 ▶ 16:27 Unstack CMS All In One Hits $10k MRR, Adding $2500/mo, 16k Uniques from ProductHunt Launch
Dec 16, 2020
Disclosure
WildJar spent $900 on Google and $500 each on Facebook and LinkedIn
“The month before we spent like 900 dollars on Google ads. It was about, so there's 500 dollars on Facebook and around the same on LinkedIn.”
James O'Neill Dec 16, 2020 ▶ 9:49 WIldJar Call Tracking, a 5 person $2m Revenue Business, wow!
Dec 18, 2020
Disclosure
Greenberg: Google Shopping, Facebook Marketplace, and Walmart are Algopix customers
“So it would be the CPG brands as well as the marketplaces themselves. We have customers like Google shopping, Facebook's marketplace, Walmart. So both.”
Ori Greenberg Dec 18, 2020 ▶ 3:28 AlgoPix Hits $2.4m Revenue Helping CPG Brands Monitor Competitors Pricing
Jan 8, 2021
Insight
McCormick: Writing about Stripe drives more employee shares than Facebook
“Like I wrote about Stripe and then everybody at Stripe reads the piece where you write about, you know, X, Y, Z company that's big enough that it can have an impact. But small enough that they're not being written about every day. Like, you know, people within…”
Packy McCormick Jan 8, 2021 ▶ 8:10 Packy McCormick Not Boring Substack Hits $50k Revenue, 25k Subs
Jan 19, 2021
Assertion Not checkable as stated
Zinkovich: B2B Marketers & Founders Facebook group rejects 80% of applicants
“So we decline, let's say, 80% of inquiries.”
Andrei Zinkevich Jan 19, 2021 ▶ 8:14 FullFunnel.io Using 4k FB Community, Book to Grow B2B SaaS Business
Jan 31, 2021 negative
Insight
Dropshippers fail on Facebook because they neglect to refresh ad creatives
“In the Facebook world, it's all about, you know, what a lot of dropshippers don't do is they don't refresh a lot of their ads and they die out and they move on to the next product.”
John Reyes Jan 31, 2021 ▶ 6:33 eComVids Pivots to SaaS For DropShippers to Get Product Creatives
Feb 22, 2021 negative
Assertion Supported
Cross-channel user-level conversion tracking is no longer possible
“It's become now nearly impossible to do, and that's mapping like a user's ID. Nathan, your ID for being exposed on, let's say, Google media to Facebook media to Pinterest media to a conversion it is no longer possible within the realities of MarTech to build t…”
Trevor Testweed Feb 22, 2021 ▶ 6:53 How Measured.com Grew 250% TTM To Break $5m in Revenues Helping WIth Marketing Attribution
Mar 1, 2021
Disclosure
AX Semantics spends roughly €250k annually on paid ads
“I wouldn't know on a monthly basis, but I can tell you that it's a probably 250 K I'm talking euros. Yeah. So at 10, 15%. Yeah. 250 K a year.”
Steven Morrell Mar 1, 2021 ▶ 6:30 They Grew 60% YoY to $4.2m Revenue By Spending $300k on FB Ads
Mar 15, 2021 bullish
Assertion Not checkable as stated
Premise CEO: Early enterprise customers increased contract spend by 500%
“These customers would spend on the average when we first signed them up somewhere between 5200 K. But that, you know, once we got through that initial year and proved out the business, and people got addicted to the data, they got addicted to the insights we w…”
Maury Blackman Mar 15, 2021 ▶ 9:28 Premise Breaks $20m Revenue, $400m+ Valuation in Two Sided Marketplace Play for Consumer Data and Feedback
Apr 11, 2021 positive
Assertion Not publicly verifiable
Moubeche: Lemlist's community has nearly 10,000 members
“Right now when people, like, go to our community, they see, like, almost 10,000 people, they see the videos that I post get, like, thousands of you, a lot of engagements”
Guillaume Moubeche Apr 11, 2021 ▶ 23:17 Lemlist CEO Guillaume Moubeche: Gives Employees this bonus when 5x revenue growth target hit
Apr 25, 2021 bearish
Insight
Hedges: Facebook ad targeting struggles with niche B2B verticals compared to B2C
“I'm finding that with Facebook, even with some advanced targeting, it's a little difficult because, you know, we're finding that we need to be a little more vertical specific. You know, our app is customized for over 30 verticals, but it's hard to pinpoint ver…”
Zach Hedges Apr 25, 2021 ▶ 10:14 Copy his Playbook: His First $25k in MRR Came From Affiliates
Apr 25, 2021
Assertion Not checkable as stated
AIMI Social acquired over 300 customers in 72 hours via pre-launch group
“We put on over 300 people within 72 hours, 300 customers within 72 hours using a prelaunch strategy. for, so four months before we launched Amy social in January of this year, we drove people into a Facebook group and we promoted the value of the product and …”
Zach Hedges Apr 25, 2021 ▶ 4:17 Copy his Playbook: His First $25k in MRR Came From Affiliates
May 5, 2021
Assertion Not checkable as stated
Abbas personally signed Acadium's first 300 business customers via Facebook groups
“And I ended up signing the first 300 businesses myself, just really hustling in Facebook groups.”
Mo Abbas May 5, 2021 ▶ 6:36 $2.4m in SaaS Revenues from Business and Apprentice Marketplace
May 19, 2021 positive
Assertion Supported
Perry: MyHeritage Hit No. 1 Free App in 22 Countries Using D-ID Tech
“Their app, MyHeritage app, because of our technology, was first place in the App Store, in the free apps, in 22 countries. Above Facebook, TikTok, Instagram.”
Gil Perry May 19, 2021 ▶ 15:54 Deep Fake Tech Pivoted from $0 Last Year, $24m Raised, CEO teases new round
May 27, 2021 positive
Disclosure
Revastaff sources its photo-editing talent from informal Facebook groups
“Well, the market is actually just a Facebook group. A lot of editors out there just looking for jobs. So if we have like overflow work, I would be spammed by editors just asking for work.”
OJ Lopez May 27, 2021 ▶ 14:31 $20k Upwork Side Gig to $200k ARR SaaS Project Editing Real Estate Photos
Jul 3, 2021 positive
Disclosure
Better Agency Yields 25 Customers per $10k Spend, Converts 70%
“So on tenk in spend, we'll get about 25 net new customers, so we'll get a bunch of trials, and we convert about 70% of those trials, so that'll equate to about 25 new paying customers.”
Will Shaw Jul 3, 2021 ▶ 8:09 BetterAgency CRM for Insurance Hits $1m ARR, Raises $2m on $15m Valuation
Jul 11, 2021 positive
Assertion Not checkable as stated
Zinkevich's B2B community rejects roughly 80% of applicant inquiries
“Despite its free community so we decline, let's say, 80% of inquiries.”
Andrei Zinkevich Jul 11, 2021 ▶ 7:27 Why SaaS Founders Use Them as SDR's, First Sales Hire
Sep 7, 2021
Assertion Supported
FlowChat lets users scrape and import member lists from Facebook groups
“Any like Facebook group that your Facebook profile is a part of you can go and import that member list, or if there's any post comment or Facebook.”
Chris Baden Sep 7, 2021 ▶ 8:57 FlowChat Goes From $0 to $40k MRR in 4 Months Using 1 Tactic
Oct 2, 2021 positive
Assertion Partly supported
GoSun Facebook community kitchen reaches 8,000 active members
“We do have a Facebook community. It's called the Facebook community kitchen Facebook.com backslash groups backslash go sun. And there's like 8000 users in there that post on a regular basis how they're using our technology.”
Patrick Sherwin Oct 2, 2021 ▶ 11:58 Solar Power eCommerce Brand Hits $5m In Sales, 100,000 Customers, Software Next?
Oct 29, 2021 negative
Disclosure
Bradley-Chernis: Managing Facebook and LinkedIn integrations absorbed 75% of Lately's resources
“And that actually, 75% of my headache as far as resources go, is just dealing with Facebook and LinkedIn and all their bullshit, right? And I didn't understand that Lately could actually function and live without that, so it could be an extension of all the ot…”
Kate Bradley-Chernis Oct 29, 2021 ▶ 5:08 How Lately Plans to Break $1m in ARR, Raising Now at $10m Valuation
Nov 14, 2021 positive
Opinion
Beberg: A re-envisioned Facebook would be Seva Exchange
“So if Facebook were to be redone, like, Envisioned. I would say that it would be Seva exchange.”
Anita Beberg Nov 14, 2021 ▶ 3:37 224 Communities use Seva to Manage Volunteers, Raising $1.5m on $6m Now
Nov 23, 2021 bullish
Opinion
Urban: Wunderkind advertising is even better than Facebook advertising
“And I think we have advertising that's even better than Facebook advertising.”
Ryan Urban Nov 23, 2021 ▶ 18:01 Wunderkind Raising $100m+ at $1b+ Valuation As They Eye IPO Market in 2023
Feb 14, 2022 negative
Opinion
Charlin: Facebook ads became 'shitty' for SaaS customer acquisition
“We use a few years back to be on Facebook. It was good, but it became, sorry to say, I don't want to say a wrong word, but shitty.”
Sebastian Charlin Feb 14, 2022 ▶ 17:48 Workplace Management SaaS Hits $4.7m in ARR, up 70% YoY, Price Increase Added $55k/mo last 20 days
Feb 21, 2022 positive
Assertion Not checkable as stated
Paré: Google ads outperformed Facebook retargeting for DashThis customer acquisition
“Mainly Google. We did a lot of Facebook earlier, like retargeting and stuff like that, but it didn't work out as much as Google did, so.”
Antoine Paré Feb 21, 2022 ▶ 4:53 How this Reporting Tool Bootstrapped to $4.2m ARR, 2600 Customers
Mar 1, 2022 negative
Opinion
Falk: GitHub stars are a vanity metric like Facebook likes
“GitHub stars is, it's sort of like a like on Facebook. It's a bit of a vanity metric to be honest”
Brendan Falk Mar 1, 2022 ▶ 1:54 DevOps Tool Fig Raised $2.2m in 2020, Now Approaching 100k MAU's, Whats Next?
Mar 15, 2022
Disclosure
Tommy.ai spent only $4,000 on social ads in Q4 2021
“So for Q four last year, we spent only 4000 dollars on LinkedIn, Facebook, Twitter.”
Konstantin Bayondin Mar 15, 2022 ▶ 13:49 100% YoY Growth to $1m Today, Raising $5m on $30m Post
May 4, 2022
Disclosure
Chili Piper enforces a strict no-discount policy across enterprise sales
“By the way, we have a no discount policy. So I do about five rounds of negotiation with, not negotiation with the procurement Facebook.”
Nicolas Vandenberghe May 4, 2022 ▶ 21:25 $20m Payday and he still controls ChiliPiper with his Wife Alina
Jun 23, 2022 negative
Opinion
Pumfleet: Open-source alternatives to consumer apps will not succeed
“Because the point is, is there's no real point in just being another open source alternative to XYZ. It's like, no, you're right. If you have an open source Facebook alternative, it's not going to do well.”
Bailey Pumfleet Jun 23, 2022 ▶ 19:44 18 year old raises $32m to build opensource version of Calendly
Jul 17, 2022 bullish
Disclosure
AdGreetz Deploys Video Ads Across 100 US Streaming Channels
“Well, we deploy to 26 channels, which are Facebook and Google and email and app and everything that people have been doing for a while. But the latest twist is in the US, we're now doing this on a hundred streaming channels.”
Eric Frankel Jul 17, 2022 ▶ 1:25 How To Run 1000 TV Commercials For your SaaS Without A Ton of Work
Oct 18, 2022 positive
Assertion Not checkable as stated
Scraping competitor Facebook groups yielded a 72% LinkedIn connection acceptance rate
“We scraped these Facebook groups. I think at that time point we used Phantombuster to gather these emails and convert them into LinkedIn profiles. And then we uploaded that CSV file into Expondi. These are results of that specific campaign. And with a more tha…”
Stefan Smulders Oct 18, 2022 ▶ 13:03 Free Customer Formula: How I grew Expandi from $0 to $7m in 20 months without spending money on ads
Dec 2, 2022 positive
Insight
Naming communities by topic rather than brand boosts search discovery
“We didn't want to have that main thing. We are a company because we want that cold emails first. So a little bit like Facebook SEO. So it comes up when people search for cold email. So it's not only for us and then just the masterclass, because it's like a sup…”
Raul Kaevand Dec 2, 2022 ▶ 12:58 New SaaS goes 0 to $2.4m in 9 months using genius growth strategy
Feb 4, 2023 negative
Assertion Not checkable as stated
Major ad networks restrict sales teams to the top 3% of developers
“They only have sales or service teams that cater to the top two or three percent of developers, right?”
Ashish Agarwal Feb 4, 2023 ▶ 5:45 He Did $2m in Revenue helping Game Developers Generate $30m in Ad Revenue Last 12 months
Feb 5, 2023 positive
Disclosure
Vickstrom: Mobal to integrate with Apple as business listings consolidate
“And we believe like that sort of the world is consolidating into this bigger platform. So again, Google, Instagram, Facebook, and really soon as well, Apple is where we're integrating with the platform.”
Jacob Vickstrom Feb 5, 2023 ▶ 2:37 How he grew from $30k/mo to $120k/mo TTM for his Business Listing Metadata Management SaaS
Jun 6, 2023 negative
Opinion
Hurt: Apple privacy changes profoundly broke Facebook's ad targeting engine
“And of course they had invented the world's best ad targeting engine up until when Apple changed their roles and really broke that, that that engine pretty profoundly.”
Brett Hurt Jun 6, 2023 ▶ 4:33 How Investors Bought 50% of Data.World with 2.1m free users, accounts at 31k paid seats
Jun 7, 2023
Disclosure
Sabayev acquired early users by posting from his wife's Facebook account
“So while marketing was for free we used the Facebook groups especially I like the women groups. So I couldn't post from my own account. So I took my wife's account and I started posting from her account on those groups and yeah, got a lot of interest.”
Ivan Sabayev Jun 7, 2023 ▶ 12:21 Rare! A YC company that profits $300k/mo, $25m revenue
Sep 19, 2023 neutral
Insight
Larry Kim: Facebook ecosystem enabled $1M ARR quickly but carried severe risk.
“The neat thing is that you can build these products that go from zero to a million in no time at all, because you're leveraging that audience, that enormous Facebook audience. The downside is you're not in charge of that.”
Larry Kim Sep 19, 2023 ▶ 6:41 His First Exit Was for $200m, His Next Startup Hit $1m Then Almost Failed, Now 100% YoY Growth at Customer.ai with unique LLM model
Sep 19, 2023 positive
Insight
Larry Kim: Selling lead data captures more wallet share than advertising software.
“WordStream was like a kind of a management tool. They would spend 500 dollars with us for the tool expense, but then they would spend 10,000 on leads through Google and Facebook. So, so our share of wallet was, you know, smaller, more modest. Here we're provid…”
Larry Kim Sep 19, 2023 ▶ 23:27 His First Exit Was for $200m, His Next Startup Hit $1m Then Almost Failed, Now 100% YoY Growth at Customer.ai with unique LLM model
Oct 12, 2023 positive
Assertion Not checkable as stated
Facebook ads outperform Google and YouTube for Avestor's fund SaaS
“And but Facebook has been the most effective so far.”
Badri Malinar Oct 12, 2023 ▶ 17:44 This SaaS For Fund Manager's Just Hit $40k of MRR charing a % of AUM Managed
Jan 23, 2024 negative
Disclosure
Chanty avoids paid advertising because unit economics do not work, says Okunyev
“No. in my opinion, the math barely fits here for us.”
Dmitry Okunev Jan 23, 2024 ▶ 23:26 How to Make $3m Building a Slack Clone with no money, experience, or sales team
May 14, 2024 neutral
Assertion Not publicly verifiable
Facebook makes 90% of revenue from political and consumer campaigns
“Facebook doesn't care about B to B. They make 90% of their revenue from political and consumer campaigns.”
Gil Allouche May 14, 2024 ▶ 17:23 How I hit $15m ARR using 4 new growth playbooks
Jun 18, 2024 positive
Assertion Not checkable as stated
Lemlist spin-off product born from a Facebook group discussion generates $2M ARR
“The first one is creating a whole product, generating today two million dollars in annual recurring revenue, just based on a community discussion that we had within our Facebook group, within the community that we built.”
Kevin Moenne-Loccoz Jun 18, 2024 ▶ 6:51 Lemlist Product Genius Shares Strategy, $23,000,000 in Sales (ARR), No Outside Funding
Jul 8, 2025 positive
Disclosure
Torres: Arcads relies most on Meta ads made with its own tool
“The first one and the most important one is like actually paid ads. We use our own tool to promote our tool. So we do some paid ads on Meta to like basically show what the tool can do and We just prove it works by using it, right?”
Romain Torres Jul 8, 2025 ▶ 3:04 My Agent Army Brings Me $500,000 Per Month (Exploding SaaS)
Jul 8, 2025 positive
Disclosure
Arcads uses AI agents to scrape, rewrite, and replicate competitor ads
“I have one that maybe I can show you, but it might be a bit too complex, but that basically will send me messages in Slack every single day when my competitors run new ads that are worth replicating. It will scrape the ads libraries and yeah, it will download …”
Romain Torres Jul 8, 2025 ▶ 20:24 My Agent Army Brings Me $500,000 Per Month (Exploding SaaS)
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 2,600 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.

Try the podcast clipper Learn more