Emerson Spartz

Co-Founder, Nonlinear · 1 appearance on the record.

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founderexecutiveauthor@emersonspartz ↗emersonspartz.com ↗Wikipedia ↗Instagram ↗

Spartz founded MuggleNet, which grew into a leading Harry Potter fan site, and later co-authored a New York Times bestselling book. He also launched viral media properties including Dose and co-founded Nonlinear, an AI safety incubator.

7statements → 4claims → 3claims resolved → 67%fully supported → 3.71/5average certainty → 1.86/5average debate potential → 12said about them ↓

2 supported 1 partly supported 0 contradicted 1 not checkable as stated how the 4 claims stand · each chip opens the sources

1 prediction · 3 assertions · 1 opinion · 2 insights · every statement was checked. The prediction and assertions are the 4 claims: statements the public record can support or contradict. 3 are resolved, and 1 names no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Emerson argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Dose and OMGFacts Are the Same Website on Different Domains
“Between dose and OMG facts, which are actually basically the same site. They're just on different domains. Cause we test on different domains.”
Emerson Spartz Apr 18, 2016 ▶ 17:27 Turning Humans Into Robots For 50 Million Monthly Unique Wesbite Views with Emerson Spartz of Dose.com Ep 240

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Emerson Spartz on measured tape to publish a rate. This says nothing about how they speak.

Everything Emerson Spartz said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Opinion
Facebook Is the Most Powerful Content Testing Tool Ever Developed
“Facebook is the most powerful tool ever developed to assess content quality and assess demand.”
Emerson Spartz Apr 18, 2016 ▶ 8:38 Turning Humans Into Robots For 50 Million Monthly Unique Wesbite Views with Emerson Spartz of Dose.com Ep 240
Insight
Article Clicks Depend Entirely on the Headline and Thumbnail
“The headline and thumbnail are where the entire decision process takes place on whether or not they're going to click on your article.”
Emerson Spartz Apr 18, 2016 ▶ 8:53 Turning Humans Into Robots For 50 Million Monthly Unique Wesbite Views with Emerson Spartz of Dose.com Ep 240
Insight
$5 to $10 in Ad Spend is Sufficient to Test Headlines
“For most articles a good budget for testing, like if you're testing just headlines and thumbnails five dollars would be adequate. But 10 dollars to be safe.”
Emerson Spartz Apr 18, 2016 ▶ 11:44 Turning Humans Into Robots For 50 Million Monthly Unique Wesbite Views with Emerson Spartz of Dose.com Ep 240
Prediction Not checkable as stated
Spartz in 2016: AI Will Write Headlines Before Other Content
“So I would say the headlines themselves are all still written by humans, but I think when it comes to algorithmically created content, the headlines are gonna be the first thing that are actually completely written by AI.”
Emerson Spartz Apr 18, 2016 ▶ 13:18 Turning Humans Into Robots For 50 Million Monthly Unique Wesbite Views with Emerson Spartz of Dose.com Ep 240
Assertion Supported
Dose and OMGFacts Are the Same Website on Different Domains
“Between dose and OMG facts, which are actually basically the same site. They're just on different domains. Cause we test on different domains.”
Emerson Spartz Apr 18, 2016 ▶ 17:27 Turning Humans Into Robots For 50 Million Monthly Unique Wesbite Views with Emerson Spartz of Dose.com Ep 240
Assertion Partly supported
Dose.com Has Raised $35 Million in Capital
“We've raised thirty-five million in there full-time.”
Emerson Spartz Apr 18, 2016 ▶ 5:53 Turning Humans Into Robots For 50 Million Monthly Unique Wesbite Views with Emerson Spartz of Dose.com Ep 240
Assertion Supported
Emerson Spartz Dropped Out of Middle School at 12 to Homeschool Himself
“So when I was 12, I convinced my parents to let me drop out of school and start homeschooling myself. And so I'm a middle school dropout”
Emerson Spartz Apr 18, 2016 ▶ 2:00 Turning Humans Into Robots For 50 Million Monthly Unique Wesbite Views with Emerson Spartz of Dose.com Ep 240

The other half of the tape: Emerson Spartz's own voice is left out of every number here. Other people bring the name up 12 times in 4 episodes on Top Founders. every mention, with the transcript →

Who brings them up most Nathan Latka 11Eric Siu 1

Every mention by year

tap a year for its mentions
00821542016episodesmentions
0242016episodes it came up in
001.52342016episodesmentions per episode

Appearances (1)

EpisodeDateSpeaking time
Turning Humans Into Robots For 50 Million Monthly Unique Wesbite Views with Emerson Spartz Apr 18, 2016 8m
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