Disclosure
O'Neill: WildJar abandoned SDR outreach to return to product-led inbound
“We started as a product lead platform and we shifted to hiring some people in sales development teams and tried to go down that sales development outreach way, but it didn't really work for us. So we've shifted back to pure products inbound strategy and yeah, …”
Disclosure
WildJar distributes 5% of monthly gross profit to employees instead of equity
“We do a every month we have a five percent of gross profit as a share. So that goes to employees every month.”
Disclosure
WildJar waives the first one to two months of invoices for onboarding
“So we waive the first month or two months invoices to onboard them with an idea that they would obviously stay on.”
Assertion Not checkable as stated
WildJar reaches 304 paying customers
“300 and, well, as of last month billing, it was 304.”
Assertion Not checkable as stated
WildJar has reached $310,000 in monthly recurring revenue
“So we just did three 10. So yeah.”
Disclosure
WildJar co-founders own 100% of the company without outside investors
“A hundred percent. Yeah.”
Disclosure
WildJar scaled to 10 employees before trimming headcount back to six
“We're at six. So we went from five to 10. And then so there's three new sales and like a customer success. And we've brought it back to six.”
Disclosure
WildJar identifies acquisition targets and considers debt financing
“We have been looking to acquire that's definitely been on the roadmap, and we, we've identified a few businesses and the, I mean, debt's pretty easy at the moment too, so we're looking at possibly doing a bit of a debt raise there to do it”
Insight
WildJar's carrier status lowers delivery costs when acquiring SMS providers
“Because we are technically carrier, we started to do a lot more SMS... Looking at other SMS providers, and then we can also just cut that cost back because they're usually paying somebody like us to deliver the SMS. So we, to buy that to acquire them that way.”
Disclosure
WildJar would only sell to a buyer providing enterprise sales execution
“So if somebody did come to us, it would have to be a good fit where You know, they can implement a sales strategy, put us into those sort of tools, then we'll do that.”
Assertion Not checkable as stated
WildJar's net dollar retention is approximately 122%
“I don't have a number, but a net dollar attention has definitely gone up. So when I worked it out, it was like 22, so I think 122%.”
Assertion Not checkable as stated
WildJar Customers Pay an Average of $970 per Month
“So, so last month it was 970.”
Assertion Not checkable as stated
O'Neill: WildJar generated around $170,000 in revenue during 2016
“Yeah, we did about one 70,000.”
Assertion Not checkable as stated
WildJar Reached 172 Active Customers by November 2020
“So we've got a 172 customers of last month.”
Assertion Not checkable as stated
O'Neill: WildJar added about 30 logos since July from brand marketing
“And sort of from July till now we've done some ad spend. We've done some video testimonials, video case studies, building a little bit, and we would have brought on out of that one to two. I said, we brought on about 30 new logos in that time period.”
Disclosure
WildJar signed 5 customers at roughly $170 CPA from test ads
“12 leads, signed up five. It was about a 170 dollars cost per acquisition.”
Disclosure
Agency Partners Make Up the Majority of WildJar's Customers
“Agency partners. Majority. Definitely.”
Assertion Not checkable as stated
WildJar has lost roughly 36 out of 208 total clients over 4.5 years
“On the 172 we have now clients we had a total of 208 with us. So we've lost I mean, it's around like 36 odd clients total. So over four and a half years, we're looking at three and a half percent.”
Disclosure
WildJar expands revenue entirely through number rentals and call minutes
“It's all volume. So we're essentially a volume based business. ... So minutes. So number rental and call minutes.”
Assertion Not checkable as stated
WildJar averages $1,000 in monthly revenue per customer
“Yeah, it's actually pretty much bang on.”
Disclosure
WildJar's Equity Is Split in Equal Thirds Including O'Neill's Father
“No, so it's a third. So the others in my agency my family agency we thought we would need sort of some sort of equity put into it there, but we actually didn't. So it's really just my dad sitting there along for a ride.”
Disclosure
O'Neill: WildJar originally operated as a 100% white-label platform
“So previously what we've done, it's a little bit different is that we're a hundred percent white label platform. So we found channel partners and the channel partners essentially, they grew our business. So we went on a complete white label. So we, our brand, …”
Disclosure
WildJar spent $900 on Google and $500 each on Facebook and LinkedIn
“The month before we spent like 900 dollars on Google ads. It was about, so there's 500 dollars on Facebook and around the same on LinkedIn.”
