WildJar's carrier status lowers delivery costs when acquiring SMS providers
James O'Neill · Bootstrapping King: $4m ARR with 6 Person Team, $2.8m Profits · Jul 11, 2022 · at 7:39
James O'Neill, co-founder and CEO of WildJar, explains the margin synergy rationale behind acquiring downstream SMS providers.
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“Because we are technically carrier, we started to do a lot more SMS... Looking at other SMS providers, and then we can also just cut that cost back because they're usually paying somebody like us to deliver the SMS. So we, to buy that to acquire them that way.”
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