Alan Osetek discusses market concentration in digital advertising and how the programmatic sector competes against the Google-Facebook duopoly.
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“So a lot of studies, at least in the U S have shown that something like 90% of the new digital dollar dollars going into digital have been going to Facebook and Google.”
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More from Alan Osetek
AssertionSupported
Osetek: Intermediaries Take 50% to 70% of Programmatic Ad Dollars
“So, you know, across the, what I call across the Luma scape, when you go from the brand all the way to the other end of the spectrum, the publisher, there's DSPs, SSPs, there's like six intermediaries involved, and they're all taking a cut where a couple of di…”
Alan OsetekMar 24, 2018▶ 4:51973 How Digilent is Competing in Changing Programmatic Ad Landscape, $40m in Volume over TTM
Disclosure
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“Yeah, we're, we'll, we'll, you know, we're a privately owned company, but let's just say it's in the, you know, 40 to fifty million dollar range globally.”
Alan OsetekMar 24, 2018▶ 7:28973 How Digilent is Competing in Changing Programmatic Ad Landscape, $40m in Volume over TTM
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