Alan Osetek

Strategic Advisor, Incremental · 1 appearance on the record.

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executivefounderinvestoroperatorintentwise.com ↗

Alan Osetek is an advertising technology executive who founded Vizium and served as Global President of Omnicom Media Group's Resolution Media. He later served as Global CEO of Digilant before taking on commercial and advisory roles at Intentwise and Incremental.

3statements → 2claims → 2claims resolved → 3.67/5average certainty → 2/5average debate potential → ≈4.5/5argument clarity, estimated →

2 supported 0 partly supported 0 contradicted how the 2 claims stand · each chip opens the sources

2 assertions · 1 disclosure · every statement was checked. The predictions and assertions are the 2 claims: statements the public record can support or contradict. 2 are resolved. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Alan argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Osetek: Intermediaries Take 50% to 70% of Programmatic Ad Dollars
“So, you know, across the, what I call across the Luma scape, when you go from the brand all the way to the other end of the spectrum, the publisher, there's DSPs, SSPs, there's like six intermediaries involved, and they're all taking a cut where a couple of di…”
Alan Osetek Mar 24, 2018 ▶ 4:51 973 How Digilent is Competing in Changing Programmatic Ad Landscape, $40m in Volume over TTM

Expressed certainty vs assessment result

none yet certainty 1
none yet certainty 2
100% certainty 3
100% certainty 4
none yet certainty 5

weighted support: a fully supported claim counts one, a partly supported claim counts half. Each filled bar is clickable and opens exactly those claims; "none yet" means nothing said at that certainty level has resolved yet

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Alan Osetek on measured tape to publish a rate. This says nothing about how they speak.

Everything Alan Osetek said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Supported
Osetek: Intermediaries Take 50% to 70% of Programmatic Ad Dollars
“So, you know, across the, what I call across the Luma scape, when you go from the brand all the way to the other end of the spectrum, the publisher, there's DSPs, SSPs, there's like six intermediaries involved, and they're all taking a cut where a couple of di…”
Alan Osetek Mar 24, 2018 ▶ 4:51 973 How Digilent is Competing in Changing Programmatic Ad Landscape, $40m in Volume over TTM
Assertion Supported
Osetek: Roughly 90% of New US Digital Ad Dollars Go to Google and Facebook
“So a lot of studies, at least in the U S have shown that something like 90% of the new digital dollar dollars going into digital have been going to Facebook and Google.”
Alan Osetek Mar 24, 2018 ▶ 7:54 973 How Digilent is Competing in Changing Programmatic Ad Landscape, $40m in Volume over TTM
Disclosure
Digilant Processes $40M to $50M in Annual Global Media Volume
“Yeah, we're, we'll, we'll, you know, we're a privately owned company, but let's just say it's in the, you know, 40 to fifty million dollar range globally.”
Alan Osetek Mar 24, 2018 ▶ 7:28 973 How Digilent is Competing in Changing Programmatic Ad Landscape, $40m in Volume over TTM

Appearances (1)

EpisodeDateSpeaking time
973 How Digilent is Competing in Changing Programmatic Ad Landscape, $40m in Volume over T Mar 24, 2018 9m
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