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Warren Jolly

CEO, adQuadrant · 1 appearance on the record.

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founderexecutiveinvestoradquadrant.com ↗Wikipedia ↗

Warren Jolly is the CEO of adQuadrant, an omnichannel digital performance marketing agency focused on media mix modeling and customer acquisition. Having launched online ventures as a teenager, he has managed hundreds of millions in digital ad spend across major platforms and actively angel invests in early-stage startups.

12statements → 3claims → 0claims resolved → 3.92/5average certainty → 1.42/5average debate potential → ≈4.5/5argument clarity, estimated → 4said about them ↓

2 not yet assessed 1 not checkable as stated how the 3 claims stand · each chip opens the sources

3 assertions · 1 opinion · 2 insights · 6 disclosures · every statement was checked. The predictions and assertions are the 3 claims: statements the public record can support or contradict. 0 are resolved, 2 are not yet assessed, and 1 names no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Warren argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Warren Jolly on measured tape to publish a rate. This says nothing about how they speak.

Everything Warren Jolly said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight
Jolly: Discipline in saying 'no' drove Ad Quadrant's rapid growth
“So we manage our opportunity costs really carefully. And that's one of the things that has helped us be successful and grow rapidly in the last two years is just being great at saying no.”
Warren Jolly Jun 22, 2016 ▶ 3:46 EP 333: How Did He Make $15 Million from Managing Ads in 2015?
Assertion Not publicly verifiable
Jolly: Ad Quadrant reached $15M in revenue in 2015
“2015 was fifteen million.”
Warren Jolly Jun 22, 2016 ▶ 5:29 EP 333: How Did He Make $15 Million from Managing Ads in 2015?
Disclosure
Jolly: Ad Quadrant will keep software internal rather than selling SaaS
“We're going to pretty much stay focused and double down on those two. We're not, you know, we thought about moving into SaaS and other, other, other sorts of things. That's why I mentioned kind of the hybrid earlier, but those products that we're developing ar…”
Warren Jolly Jun 22, 2016 ▶ 8:13 EP 333: How Did He Make $15 Million from Managing Ads in 2015?
Opinion
Warren Jolly: Pivoting an ad agency to SaaS is difficult and expensive
“I think the pivot to SaaS in our space is actually really, really hard. It's RGS, RGUS, it's expensive to do, and there's some big key players.”
Warren Jolly Jun 22, 2016 ▶ 10:31 EP 333: How Did He Make $15 Million from Managing Ads in 2015?
Disclosure
Jolly: Ad Quadrant plans to incubate consumer products long-term
“Our long-term aspirations are actually to develop and incubate consumer products because Social is, is, is the frontier for demand gen.”
Warren Jolly Jun 22, 2016 ▶ 10:40 EP 333: How Did He Make $15 Million from Managing Ads in 2015?
Insight
Jolly: Search-focused advertisers struggled to achieve profitable CAC on Facebook
“Companies that may have been really successful advertising on paid search or Other channels just weren't able to crack the code with Facebook and with other channels to really be able to hit their cost per acquisition goals.”
Warren Jolly Jun 22, 2016 ▶ 2:43 EP 333: How Did He Make $15 Million from Managing Ads in 2015?
Assertion Not publicly verifiable
Jolly: Ad Quadrant generated around $4M in revenue in 2014
“So first year revenue in 2014 was around four million.”
Warren Jolly Jun 22, 2016 ▶ 4:03 EP 333: How Did He Make $15 Million from Managing Ads in 2015?
Disclosure
Jolly: Ad Quadrant generates 80% of revenue from ad fees, 20% from arbitrage
“It's about 20% of the fixed spend model, and 80% would be outspend.”
Warren Jolly Jun 22, 2016 ▶ 7:59 EP 333: How Did He Make $15 Million from Managing Ads in 2015?
Assertion Not checkable as stated
Warren Jolly: Ad Quadrant's quarterly client attrition is below 10%
“We measure attrition on a quarterly basis just quarter over quarter, just to see how we're doing. And it's sub 10%.”
Warren Jolly Jun 22, 2016 ▶ 9:41 EP 333: How Did He Make $15 Million from Managing Ads in 2015?
Disclosure
Ad Quadrant founders take salaries instead of dividends to reinvest profits
“So in the current business, we're just, it's just salaries because we're in reinvestment mode, but I've generated my wealth from prior exits.”
Warren Jolly Jun 22, 2016 ▶ 14:35 EP 333: How Did He Make $15 Million from Managing Ads in 2015?
Disclosure
Jolly: Ad Quadrant charges an average 20% fee on managed ad spend
“On average, it's about 20%.”
Warren Jolly Jun 22, 2016 ▶ 6:03 EP 333: How Did He Make $15 Million from Managing Ads in 2015?
Disclosure
Jolly: Ad Quadrant has about 35 active clients
“We have about 35.”
Warren Jolly Jun 22, 2016 ▶ 7:00 EP 333: How Did He Make $15 Million from Managing Ads in 2015?

The other half of the tape: Warren Jolly's own voice is left out of every number here. Other people bring the name up 4 times in 3 episodes on Top Founders. every mention, with the transcript →

Who brings them up most Nathan Latka 4

Every mention by year

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0232016episodes it came up in
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2016 4 mentions in 3 episodes 1 per episode

Appearances (1)

EpisodeDateSpeaking time
EP 333: How Did He Make $15 Million from Managing Ads in 2015? Jun 22, 2016 9m
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