Ad Quadrant CEO Warren Jolly explains to Nathan Latka why his agency does not plan to pivot to building SaaS software.
0:00 / 0:06exact quote · 6.4s
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“I think the pivot to SaaS in our space is actually really, really hard. It's RGS, RGUS, it's expensive to do, and there's some big key players.”
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More from Warren Jolly
Insight
Jolly: Discipline in saying 'no' drove Ad Quadrant's rapid growth
“So we manage our opportunity costs really carefully. And that's one of the things that has helped us be successful and grow rapidly in the last two years is just being great at saying no.”
Warren JollyJun 22, 2016▶ 3:46EP 333: How Did He Make $15 Million from Managing Ads in 2015?
AssertionNot publicly verifiable
Jolly: Ad Quadrant reached $15M in revenue in 2015
“2015 was fifteen million.”
Warren JollyJun 22, 2016▶ 5:29EP 333: How Did He Make $15 Million from Managing Ads in 2015?
Disclosure
Jolly: Ad Quadrant will keep software internal rather than selling SaaS
“We're going to pretty much stay focused and double down on those two. We're not, you know, we thought about moving into SaaS and other, other, other sorts of things. That's why I mentioned kind of the hybrid earlier, but those products that we're developing ar…”
Warren JollyJun 22, 2016▶ 8:13EP 333: How Did He Make $15 Million from Managing Ads in 2015?
Disclosure
Jolly: Ad Quadrant plans to incubate consumer products long-term
“Our long-term aspirations are actually to develop and incubate consumer products because Social is, is, is the frontier for demand gen.”
Warren JollyJun 22, 2016▶ 10:40EP 333: How Did He Make $15 Million from Managing Ads in 2015?
Insight
Jolly: Search-focused advertisers struggled to achieve profitable CAC on Facebook
“Companies that may have been really successful advertising on paid search or Other channels just weren't able to crack the code with Facebook and with other channels to really be able to hit their cost per acquisition goals.”
Warren JollyJun 22, 2016▶ 2:43EP 333: How Did He Make $15 Million from Managing Ads in 2015?
AssertionNot publicly verifiable
Jolly: Ad Quadrant generated around $4M in revenue in 2014
“So first year revenue in 2014 was around four million.”
Warren JollyJun 22, 2016▶ 4:03EP 333: How Did He Make $15 Million from Managing Ads in 2015?
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