SaaS

also referred to as: software as a service

225 statements across 196 episodes · 75 bullish · 43 bearish · 168 people on the record · first statement Feb 2, 2016 by Frank Meehan · said 1 times in 1 episodes since 2022 · across every show →

Mentions by year

brought up most by Raul Kaevand (1)

tap a year for its mentions
0011112022episodesmentions
0112022episodes it came up in
000.50.5112022episodesmentions per episode

every mention, scene by scene, with the transcript →

Everything said about SaaS, oldest first

Feb 2, 2016 bullish
Assertion Not checkable as stated
Asian SaaS startups with $1M ARR can command $50M Series A valuations
“If it's a SaaS model, they could easily be looking at 3040, depending on the market, fifty million dollar valuations.”
Frank Meehan Feb 2, 2016 ▶ 11:32 He Sits on Spotify Board
Feb 2, 2016 neutral
Insight
Asia's tech market favors recycled 2000s e-commerce and marketplace models
“There's not that much SaaS in Asia. It's much more marketplace in e-commerce. It's almost, Dust off a business plan from 2002 thousand. Bring it back. And run it in Asia and it's running really well.”
Frank Meehan Feb 2, 2016 ▶ 11:48 He Sits on Spotify Board
Mar 5, 2016
Insight
Eyal: Expert marketplace SaaS models make their real money on usage
“And generally those kind of SaaS models in the expert marketplace world generally range from, let's say, you start at a thousand dollars per, you know, per company, per city per month, and then you pay for the use of the experts. So your thousand dollars to 10…”
Eran Eyal Mar 5, 2016 ▶ 5:35 They hit $100k/mo in revenue in 2015, now raising $2.5m round of funding with Eran Eyal episode 188
Jun 3, 2016 neutral
Insight
Sub-$500K SaaS businesses average 7% to 12% monthly churn
“Yeah, we usually see between seven and 12 would be the average we see for something in the maybe like half a million or below asking price range.”
Thomas Smale Jun 3, 2016 ▶ 10:49 You Won't Believe How He's Sold 350 Businesses in 6 Years, EP 254: Thomas Smale
Jun 7, 2016
Insight
SaaS customers actually decide to churn months before their renewal date
“People don't make a churn decision on the date of their renewal. They don't say, oh, I'm not going to use this anymore. They already decided. They decided months ago when they stopped using it.”
Danielle Morrill Jun 7, 2016 ▶ 11:10 EP 318: She Threw Away Old Company, Now Doing $3.3 Million/year, $18,000,000 Raised With MatterMark.com
Jun 9, 2016
Disclosure
Boost&Co Charges Higher Rates for Unproven SaaS Than Profitable Firms
“If you're a big company and you're profitable, I'm probably going to go single digits interest rates. If you're a young SaaS company with a very high growth rate and very low churn rate, that's exciting. But not as proven out, then I will go for a higher inter…”
Lance Mysyrowicz Jun 9, 2016 ▶ 10:37 EP 320: With a $150M War Chest, He Gives SaaS Businesses Friendly Loans
Jun 15, 2016
Assertion Not checkable as stated
Ortiz: Geek Powered Studios spent 30% to 40% of revenue on SaaS
“I would say that it's close to like 30 or 40%.”
Guillermo Ortiz Jun 15, 2016 ▶ 6:54 He Gave Up 30% Equity, Launched Own Gig, Winning with $800k/yr+ In Revenue. EP 289: Guillermo Ortiz
Jun 19, 2016 bearish
Opinion
Skatell: Turning internal media tools into a SaaS platform is difficult
“I think it's focus is really hard in a startup. And I think right now scaling those products that we use into a SaaS platform would be tough unless it was part of a strategy that Included you know, part of a strategy that included a model that, that scales wel…”
Alex Skatell Jun 19, 2016 ▶ 14:02 The Art of Getting 25,000,000 Unique Website Views Monthly, EP 301: Alex Skatell
Jun 22, 2016 bearish
Opinion
Warren Jolly: Pivoting an ad agency to SaaS is difficult and expensive
“I think the pivot to SaaS in our space is actually really, really hard. It's RGS, RGUS, it's expensive to do, and there's some big key players.”
Warren Jolly Jun 22, 2016 ▶ 10:31 EP 333: How Did He Make $15 Million from Managing Ads in 2015?
Jul 13, 2016 neutral
Assertion Not checkable as stated
Berman: Inspire Beats shut down pure SaaS because customers demanded services
“And we actually, when we started, we used to do full SAS, no service at all. And we had to actually end the SAS platform because all of our customers wanted the service.”
Alex Berman Jul 13, 2016 ▶ 3:43 EP 354: $1.3M in Monthly Revenue to Get You Leads with Alex Berman of Inspired Beats
Jul 13, 2016 positive
Assertion Not checkable as stated
Berman: Inspire Beats sees 90% to 93% monthly retention for SaaS clients
“So it really depends on the industry for SAS. It's high. It's like 90%, maybe a little higher, 92, 93%.”
Alex Berman Jul 13, 2016 ▶ 9:24 EP 354: $1.3M in Monthly Revenue to Get You Leads with Alex Berman of Inspired Beats
Aug 6, 2016 positive
Assertion Not checkable as stated
Latka claims most SaaS companies achieve 40 to 50 months of LTV
“Most SaaS companies get 40 to 50 months of LTV.”
Nathan Latka Aug 6, 2016 ▶ 9:43 EP 378: $750k InfoMarketer Sells 130k Books with Peter Voogd
Aug 20, 2016 neutral
Assertion Not checkable as stated
Hyrkin: About 90% of Issuu's revenue comes from SaaS subscriptions
“About 90% of our revenue is, is SAS. Advertising makes up a much smaller percentage.”
Joe Hyrkin Aug 20, 2016 ▶ 7:56 EP 392: 3M Publishers Use Issu, 100,000 Have Paid with CEO Joe Hyrkin
Aug 25, 2016 neutral
Insight
Lee: SaaS LTV-to-CAC converges to 3x-4x as companies scale
“What you find as companies mature is that you get diminishing marginal returns, which means that, you know, as you add more customers or your rate of new customer growth increases then the cost to acquire also increases as well. So we see convergence. Of LTV t…”
John Lee Aug 25, 2016 ▶ 17:47 EP 397: ProsperWorks SaaS 40k Paying Customers, Announces New Funding Adding to $10M Already
Sep 24, 2016
Insight
Latka: Healthy SaaS companies trade at 3x to 5x ARR multiples
“When I'm valuing companies, what I do is I typically take, especially SAS monthly recurring revenue, assuming churn is below three percent monthly. That's a, that's kind of good economics. I'll take the five grand multiplied times 12. So you annualize it and t…”
Nathan Latka Sep 24, 2016 ▶ 15:21 EP 427: $1m+ Agency to Launch SaaS Product SegMetrics.com with CEO Keith Perhac
Oct 14, 2016 positive
Assertion Not checkable as stated
Nobal generates an approximate 90% profit margin on SaaS subscriptions
“It's, we're about 90% profit on our, on the software SaaS.”
Peter Boekhoff Oct 14, 2016 ▶ 9:02 EP 448: "Day of Glass" Comes To Life, $1.8M Raised, $1.2M Revenue with Nobal CEL Pieter Boekhoff
Oct 16, 2016 positive
Insight
SaaS pricing should tie multiple value metrics to customer usage
“The smartest pricing structures I've seen in SaaS from the fastest growing companies, they always have multiple value metrics that would, that are used, that are tied to usage that encourage people to basically increase their ARPU or pay you more and more ever…”
Nathan Latka Oct 16, 2016 ▶ 2:56 EP 449: SMB SaaS <3% Churn, $5M Raised, $200k MRR Helping SMB's Manage Relationships with Hatchbuck CEO Don Breckenridge
Nov 19, 2016 neutral
Insight
SaaS Logo Churn Ranges From Sub-1% for Enterprise to 3%+ for SMBs
“Whether you're serving the more enterprise customers where, you know, the numbers tend to be, you know, less than one percent a month when you look at the, just the logos and then the more up you go, you know, the numbers get smaller. As you get down to smalle…”
Timo Rein Nov 19, 2016 ▶ 9:41 Ep 483: Pipedrive Passes $10M ARR, Helping 30,000 Customers w/ CRM with CEO Timo Rein
Dec 17, 2016 neutral
Insight
Cullen: Short-term opt-out requests signal data scraping churn risk
“You can always spot those ones if they want the option to break off in maybe one or two months and that's what they're looking to do.”
Ian Cullen Dec 17, 2016 ▶ 13:58 EP 511: How to Pivot $50K MRR SaaS Company with Ian Cullen CEO of Leadiro
Dec 20, 2016 neutral
Opinion
Lorang: Enterprise SaaS companies need $150M ARR to go public
“I think you have to be a hundred and fifty million AR right now.”
Bart Lorang Dec 20, 2016 ▶ 11:39 EP 513: $50M Raised, Helping 50k Customers Get Accurate Contact Data with FullContact CEO Bart Lorang
Jan 8, 2017 positive
Assertion Supported
Saumet: Tilkee tracks prospect reading behavior on sales proposals
“And Tilki is a very simple software, a SaaS. That you can use to analyze the reading behavior of your prospect. And using Tilki, you are able to follow up on the right prospect at the right time with the right message.”
Tim Saumet (Tim Salme) Jan 8, 2017 ▶ 3:07 EP 533: $1.5M Raised, $100k MRR Helping 800 Customers Manage and Track Documents with CEO Tim Samulet
Jan 19, 2017
Insight
Boggs: $1,000 in recurring SaaS revenue beats $3,000 in services revenue
“That a thousand dollars in recurring SaaS revenue is actually a lot more valuable than the 3000 dollars in services revenue”
Eric Boggs Jan 19, 2017 ▶ 10:38 EP 544: RevBoss $700k 2015 Revenue, Now $90k MRR to Help Customers Drive Revenue with CEO Eric Boggs
Jan 19, 2017
Insight
Boggs: Converting a services business to SaaS is harder than growing it
“Turns out building a services business is pretty easy. Growing a services business is really, really hard. And then turning that services business into a SaaS business is even harder.”
Eric Boggs Jan 19, 2017 ▶ 9:46 EP 544: RevBoss $700k 2015 Revenue, Now $90k MRR to Help Customers Drive Revenue with CEO Eric Boggs
Jan 22, 2017 positive
Insight
Coates: Customer acquisition payback period is the speed limit of SaaS growth
“What I think about, and what a lot of the SaaS the SaaS investors and, you know, the kind of people who are thinking really well about economics are thinking about payback period, right? Because that's the kind of speed limit on how fast you can grow and like …”
Glenn Coates Jan 22, 2017 ▶ 14:21 EP 547: Handshake.com Raises $24M, Helping 1000+ Customers Manage Store Product Purchasing with CEO Glen Coates
May 27, 2017 positive
Insight
Building internal agency tooling is a proven playbook for launching SaaS
“I think it's such a good piece of advice for folks listening right now, thinking about trying to get, build their own software company to start up in an agency, because I have talked to so many agencies where they have all these clients and they start realizin…”
Nathan Latka May 27, 2017 ▶ 8:58 672: How to Use Your Agency to Launch a SaaS Product with Leadberry CEO Adam Jankovits
Jun 6, 2017
Insight
Early-stage SaaS startups must triple revenue annually to succeed
“Three X, I believe, is a number we should set ourselves and say, if you're not growing three X at this scale, then you're probably not going fast enough.”
Vinod Muthukrishnan Jun 6, 2017 ▶ 15:42 682: Why Tech Companies Are Opening Salt Lake City Offices With CloudCherry CEO Vinod Muthukrishnan
Jun 10, 2017 bullish
Prediction Held up
Golan: Cloud market will hit $175B by 2019, driven by SaaS
“By twenty-nineteen, the total cloud market will be one hundred and seventy-five billion. Out of that two thirds, ok, more than a hundred and twenty billion is SaaS companies.”
Danny Golan Jun 10, 2017 ▶ 13:51 686: $225M Raised by Data Focused Ex-Isralei Fighter Pilot, is Kaminario Next IPO? With CEO Dani Golan
Jun 17, 2017 positive
Insight
Levitin tells founders to build SaaS because other models do not compound
“12 years ago, start with SaaS. Everything else does not compound.”
Victor Levitin Jun 17, 2017 ▶ 19:52 693: How to 3x SaaS Revenue in 8 Months from $25k to $85k
Jun 28, 2017
Insight
Dolan: Chronic disease lead gen is more predictable than SaaS
“Because these are chronic diseases, people have to fulfill these scripts every single month. So it is more predictable. It's actually a lot more predictable than let's say Even in a couple other SaaS businesses, you know, if someone moves from, you know, from …”
Eric Dolan Jun 28, 2017 ▶ 5:01 704: A Son Saving His Mom With Health Tech Product That Recognizes Seizures
Jul 3, 2017
Insight
Smith: SaaS business models are entirely acquisition, churn, and pricing
“There's, it's a simple equation. You have new users, churned users, price per user. That is our entire business model. And you have to, as a product person, you have to be jumping from each of those three continually for the life of the business.”
Blake Smith Jul 3, 2017 ▶ 4:50 709: 17,000 Using This To Manage Wardrobe Efficiently
Aug 14, 2017 positive
Insight
Chung argues hardware-enabled SaaS products have significantly lower customer churn
“Well, the beauty of what we do is because we have a hardware component that enables the SAS, it becomes a very sticky SAS-like product. So while there is a loss leader or basically a static component that's kind of a wash that enables a much, you can think of …”
Mark Chung Aug 14, 2017 ▶ 7:08 751: IoT Electricity Measuring King Raises $16m w/ $1.2 Million Revenue
Aug 15, 2017
Disclosure
Nussenbaum: Mirakl monetizes by taking a cut of client incremental revenue
“Our customers grow their business using the backend technology that we provide, and we take a small cut of the incremental business that they're generated through.”
Adrien Nussenbaum Aug 15, 2017 ▶ 3:43 752: They Think Retailers Want Their Own Version of Amazon
Aug 17, 2017
Insight
Jonckheere: SaaS companies should generate $1 revenue per $1 spent on S&M
“The golden rule in SaaS always should be is that for every dollar you spend on, on, on sales and marketing, you should get one dollar in return in revenue.”
Louis Jonckheere Aug 17, 2017 ▶ 15:39 754: They've Passed $15M in Revenue Using Breakfast Meetups for Growth
Sep 10, 2017 positive
Insight
Discounting multi-year prepays below your churn rate creates a win-win
“If you're giving a discount smaller than your churn rate for a multi-year prepay, everybody wins.”
Dave Kellogg Sep 10, 2017 ▶ 15:30 778: SaaS: With $80M Raised, He Left Salesforce to Bring Finance Departments to The Cloud
Sep 17, 2017
Disclosure
DevSlopes is transitioning from course sales to a SaaS subscription model
“We've been around for around a year, year and a half, and we have been selling our courses online and through our platform, and then more recently, like in the past month, we just coded our subscription model so we're starting to convert over to SaaS.”
Evan Leong Sep 17, 2017 ▶ 2:58 785: He Makes $500k+ From Udemy Helping You Code
Oct 27, 2017
Insight
Crater: SaaS startups need a 3x breakout year to reach breakeven
“Our model has always been to double year over year and then one year we need to triple. So when I, when I've done this modeling, basically that's kind of how you have to do these SaaS businesses is one of these years you have to have like a breakout year where…”
Bonnie Crater Oct 27, 2017 ▶ 11:32 825: SaaS: 4 Founders, 150 Customers Paying $30k for Pipeline and Revenue Management
Nov 27, 2017
Insight
Hossain: SaaS companies under $10M ARR typically see 12-to-18-month payback
“You want to be able to acquire in SAS a customer that's going to pay back over 12 months, ideally. At this stage, a little bit earlier you know you know, we're under ten million, I mentioned ARR, so typically, you know, if you're 12 months, you're doing really…”
Nadim Hossain Nov 27, 2017 ▶ 14:42 856 SaaS: How Brightfunnel CEO Replaced Himself After Hitting $2m+ ARR, 45 Employees
Dec 11, 2017
Insight
SaaS customer sentiment hits its absolute lowest point at go-live
“Every sales SaaS account goes through, like a value, it's almost like the hype cycle. In the beginning, you have the honeymoon, everybody's happy you've done the sale, and the lowest, absolute lowest point in that journey is go live. Because that's where all t…”
Christian Lanng Dec 11, 2017 ▶ 17:42 870 SaaS: $190m Raised, 150 Customers, $60m+ ARR for Supply Chain Management
Dec 15, 2017 neutral
Disclosure
Ahalogy's revenue was two-thirds campaign and one-third SaaS last year
“It was about last year about two-thirds campaign, about a third SaaS.”
Bob Gilbreath Dec 15, 2017 ▶ 2:26 874 How This $10m+ Agency Keeps 85%+ Gross Margins
Dec 15, 2017 bearish
Insight
Large brands are growing wary of SaaS commitments over active media spend
“It's easier for the large brands, I think, are starting to get wary of SaaS and technology and making those kind of commitments to what they call non-working dollars. But on the media side, it's where they're putting their, they're kind of, they have to go get…”
Bob Gilbreath Dec 15, 2017 ▶ 2:42 874 How This $10m+ Agency Keeps 85%+ Gross Margins
Dec 15, 2017 positive
Disclosure
Ahalogy claims its agency gross margins rival typical SaaS companies
“I hold it up against SAS.”
Bob Gilbreath Dec 15, 2017 ▶ 11:09 874 How This $10m+ Agency Keeps 85%+ Gross Margins
Dec 25, 2017 positive
Insight
SaaS IPOs primarily serve to grant market legitimacy and reassure enterprise buyers
“That's more for marketplace legitimacy. It helps customers feel much more confident that you're around for the long term. You're not just going to get tucked in somewhere.”
Rob Bernshteyn Dec 25, 2017 ▶ 7:40 884 SaaS: From Startup to $1b+ IPO, the Coupa Story
Jan 3, 2018
Insight
Foster: Great SMB SaaS Companies Maintain 3% to 4% Monthly Churn
“Monthly is average for like a great small business. You're probably in like that three to four percent range.”
Wade Foster Jan 3, 2018 ▶ 12:03 893 SaaS: How Zapier Passed 60k Paid Seats and $20m in ARR
Jan 5, 2018 neutral
Insight
Variable CPM revenue provides upside on top of a predictable SaaS baseline
“So we love SAS revenue and we're, we want it to be a bigger piece of the pie. But I, you know, I like variable revenue, you know, variable revenue allows you to have some upside. I'd like more consistency in the business. I'd like to be able to predict and pro…”
Eric Matlick Jan 5, 2018 ▶ 15:48 895 $10m+ Balancing Act Between SaaS and Variable CPM Revenue
Jan 19, 2018 negative
Insight
Pecherskiy: SaaS pricing models fail in media due to seasonal spend
“I think every every advertising or media company has to try to figure out SAS model. It just doesn't work because the nature of advertising businesses is very seasonal. So some, sometimes advertisers just want to spend Money in the summer, just sometimes in th…”
Vitaly Pecherskiy Jan 19, 2018 ▶ 2:05 909 AdTech: How to Get Advertisers to Put $20m Through Your Platform While You take 5%-50%
Feb 2, 2018 positive
Insight
Avner: Opt-out annual contracts beat free trials due to legal friction
“I think that's a better model than having people try it out and then sign up for the year because you wanted to go through the legal hassle of understanding all the contracts, signing for a contract and then canceling because they have more to lose. Well, peop…”
Amit Avner Feb 2, 2018 ▶ 15:28 923 He's Doing $10m-$30m in ARR Between Adtech and SaaS
Feb 2, 2018
Assertion Not checkable as stated
Avner: Media sales take 2-8 weeks whereas SaaS takes 3-9 months
“If you sell data for a media, the cell process can be two weeks to eight weeks now with the world of programmatic that everyone can just turn things on without signing contracts. It's a short one. I think average SAS sales takes three to nine months. It depend…”
Amit Avner Feb 2, 2018 ▶ 16:12 923 He's Doing $10m-$30m in ARR Between Adtech and SaaS
Feb 25, 2018
Insight
Focusing on logo churn over revenue churn misleads enterprise SaaS companies
“Focusing on logo churn could kill us to, you know, focus on the wrong thing, so we tend to focus on the revenue side.”
Taro Fukuyama Feb 25, 2018 ▶ 12:58 946 He Changed Ideas 7 Times at Y Combinator, Now 500,000 Employees More Engaged Because of Him
Mar 22, 2018 neutral
Assertion Not checkable as stated
Namely's revenue is 100% pure SaaS without professional services
“Yeah, that's all pure SaaS.”
Matt Straz Mar 22, 2018 ▶ 16:58 971 How Namely Passed 1000 Customers and $40m in ARR
Mar 27, 2018 positive
Assertion Not checkable as stated
Hartert: Freemium SaaS conversion averages 6.5-7%, and JotForm exceeds it
“It's about six and a half to seven percent is average. And when you have a freemium model, like what we have but I say our user base, our paid user bases is beyond that.”
Steve Hartert Mar 27, 2018 ▶ 6:24 976 How JotForm Passed 3m Users, $45m in ARR Without Raising Capital
Apr 25, 2018 positive
Insight
Yu: Running an agency is necessary to build great agency SaaS tools
“So if we don't have our own agency, we don't know the pain. So we'll have to suffering all that to make the sense really perfect for our own agency to use.”
Heidi Yu Apr 25, 2018 ▶ 11:38 1005 How She's Managing 4+ Business Models at Once
May 2, 2018 neutral
Assertion Supported
The Average Small Business Uses 14 SaaS Integrations to Operate
“I mean, if you look at the small business, the average small business has 14 integrations right now. They're using 14 SAS's just to survive.”
Dane Atkinson May 2, 2018 ▶ 13:08 1012 SquareSpace CEO Tried Acquiring First, Now King of SMB Data
May 2, 2018 positive
Assertion Not checkable as stated
Squarespace Achieved Three-Month Customer Acquisition Payback Periods Before 2011
“Yeah, actually it's gotten harder being a SAS these days, but certainly back then we would be able to return money, you know, three months from advertising.”
Dane Atkinson May 2, 2018 ▶ 5:59 1012 SquareSpace CEO Tried Acquiring First, Now King of SMB Data
May 3, 2018 negative
Insight
LTV-to-CAC ratios are almost meaningless for evaluating SaaS companies.
“Yeah, I mean, like when you look at lifetime value and that kind of CAC ratio in a SaaS company, it's almost meaningless.”
Frank Bien May 3, 2018 ▶ 13:59 1013 Guess How This Data Tool Will Break $100m In 2018
May 8, 2018 bullish
Disclosure
Eyeota's fastest-growing revenue streams are Data as a Service and SaaS
“The fastest growing areas are the areas where we're selling data as a service, or we're selling things on a SaaS basis where we're distributing data or doing onboarding as a service.”
Kevin Tan May 8, 2018 ▶ 8:52 1018 Why He's Making Leap from AdTech to Data As A Service Business Model
May 8, 2018 negative
Opinion
AdTech companies struggle transitioning from percentage-of-spend to SaaS models
“They all come from the old world, which is a percentage model, and they're all trying to move to a SaaS model, especially as spends being moved in inside teams themselves. But I just haven't met anyone who's doing it really well, because you're having to manag…”
Nathan Latka May 8, 2018 ▶ 6:04 1018 Why He's Making Leap from AdTech to Data As A Service Business Model
May 10, 2018
Insight
Andrews: Low-volume enterprise SaaS makes standard churn dashboards difficult
“It's a really hard thing to, it's a really hard thing to measure, right? If our model was, you know, Hey, download something from you know, from our website, put your credit card in, we've got thousands of customers. You can measure based on cohorts much, much…”
John Andrews May 10, 2018 ▶ 14:38 1020 Urban Outfitters Inventory Management Tool Breaks $6m in ARR
Jun 19, 2018 positive
Insight
Beechuk: Salesforce Is One of Few SaaS Companies with a True Platform
“The term platform gets thrown around a lot in our industry, especially in SAS and Salesforce is one of the few companies out there that actually has a real platform. They got a programmatic component to it. You can kind of pull apart the UI and the logic and r…”
Scott Beechuk Jun 19, 2018 ▶ 12:14 1060 Why I Left Salesforce To Join VC Firm
Jul 12, 2018 neutral
Opinion
Hua: SaaS valuation multiples are random, ranging from 5x to 40x
“I think that these multiples are just, like, really random. Cause they're just kind of like in SAS, I've seen anything from like a five X to like a 40 X, you know?”
Nancy Hua Jul 12, 2018 ▶ 19:35 1083 How she 2x ARR yoy in mobile testing space to $6m in ARR
Jul 31, 2018 positive
Insight
Geva: API products avoid churn because they require no human intervention
“Since we are an API, we are in the backend and no human is, is, is intervening. So it's not like you have a system that, a SaaS system that the guy finds out one day that he stopped using the system and then he cancels. As long as we're doing a good job, We wi…”
Ron Geva Jul 31, 2018 ▶ 16:20 1102 WebHose CEO on understanding unstructured data, passes $2.3m in ARR
Aug 4, 2018 positive
Assertion Not checkable as stated
Fotoware Lost 100 On-Premise Customers Last Year and Zero on SaaS
“But when we see last year, we lost about a hundred customers. On premise, but nobody on SaaS.”
Anne Gretland Aug 4, 2018 ▶ 17:49 1106 Fotoware CEO: We've moved 20% of our revenue from on prem to cloud
Aug 5, 2018 bullish
Prediction Not checkable as stated
Howard Marks predicted SaaS models would inevitably transform into ICOs
“You know, for them, the SaaS business is probably the only way a software model is going to work, but it's going to transform itself into the ICO model, which is the blockchain, because it's the logical progression, you know, internet, one point O internet, tw…”
Howard Marks Aug 5, 2018 ▶ 17:55 1107 Activision Blizzard CEO: ICO's are Just Like Selling Digital Swords in Mortal Combat!
Aug 8, 2018 negative
Insight
Leber: Building SaaS entirely dependent on third-party platforms is fatally dangerous
“Building a SaaS company on the back of another platform that could kill you is a very dangerous thing to do. And my million run rate business died, but I've, you know, there are 10,000,020 million run rate businesses that also died. Same fate, building on the …”
Hank Leber Aug 8, 2018 ▶ 7:02 1110 Why His $1.2m ARR SaaS Company Shut Down
Aug 27, 2018
Insight
Converting legacy software to SaaS requires enormous balance sheet cash
“So one of the things you need to realize everybody does is as they, as you go through a license and maintenance company and you convert it over to you know, SAS and subscription. You need an enormous amount of cash on your balance sheet. And your revenue looks…”
John Oechsle Aug 27, 2018 ▶ 13:37 1129 He Bought $70m Of ARR w/ Other Peoples Money, Kept 60%+ Equity for Common
Sep 4, 2018 negative
Insight
Skok: Annual logo churn above 20% signals missing product-market fit
“Any logo churn number that's greater than 20% per annum is worrying, and it's evidence that you don't have good product market fit in one of your customer segments.”
David Skok Sep 4, 2018 ▶ 13:40 1137 David Skok Matrix Partners on Hubspot Pricing Axis, Category Leaders, $100b Softbank Fund
Sep 20, 2018 neutral
Insight
Bonde: Monthly SaaS plans lower friction but expose revenue to seasonality
“If you have most people on a monthly plan, it's good to sell in that way. And it lowers the apparent risk. It's like, Hey, you can try it out for a few months. The bad news is obviously we make it relatively easy to get into the product and out of it. If peopl…”
Alan Bonde Sep 20, 2018 ▶ 12:24 1153 We just passed $4m in ARR, considering a raise for CPG CRM tool
Oct 2, 2018
Insight
Têtu: SaaS LTV modeling beyond five years hits a mathematical plateau
“When you do what's called an NPV, a net present value, if you type that in with that type of IRR, what you'll realize is that looking way, looking beyond five, six, seven, actually beyond eight years out, it's plateau. It's a plateau basically, because if you …”
Louis Têtu Oct 2, 2018 ▶ 17:41 1165 Coveo CEO: "We'll pass $100m ARR imminently" on $150m raised for AI powered search
Oct 6, 2018 neutral
Insight
SaaS startups trade at 4x-6x revenue with investors taking 10-15 percent
“We look at the basic economics out there today, you know, you would hear somewhere between four and optimistic six times on revenue, right? And you got to imagine that an investor is going to want to take no less than 10, but probably closer to 15% in that rou…”
Will Fraser Oct 6, 2018 ▶ 15:22 1169 From $40CPA Model to $900/mo SaaS, 100% yoy growth
Oct 18, 2018 neutral
Insight
Sharma: Focusing solely on net retention masks leaky gross churn buckets
“You've got to treat both of those independently. Otherwise, you can mask a very leaky bucket and gross retention problems if you're only focused on on net sure.”
Vivek Sharma Oct 18, 2018 ▶ 6:25 1181 How MovableInk Broke $40m in ARR with 1 Pricing Axis to Drive Expansion Revenue
Nov 6, 2018
Insight
Kennedy: All SaaS Economic Value Lies in Upsells and Cross-Sells
“Well, that was true for traditional products, but not for SaaS, because all of the value in SaaS is in the upsell and the cross-sell. So you've got to maintain that customer over time.”
James Kennedy Nov 6, 2018 ▶ 13:30 1200 How He Got First 250 Customers, $65k in MRR from South Africa HQ
Nov 8, 2018 negative
Insight
Schoenfeld: Calculating LTV on early SaaS cohorts is completely useless
“I don't think about LTV and SAS. I just look at the CAC ratio and then the, and the payback period. Cause I think when you start doing LTV on a half a percent of churn on an early cohort, it's like your LTV is a hundred years or something.”
Adam Schoenfeld Nov 8, 2018 ▶ 16:33 1202 He Raised $20m+ in First Company, Now Bootstrapping in B2B Sales Tech Space, $1m in ARR
Nov 11, 2018
Assertion Not checkable as stated
Polo: Half of AcademyOcean clients use customer academies for lead generation
“Actually half of our clients use academies directly to teach their current customers. About how to use a product or about how to use new features. And another half are using academies in a very interesting way. They use it as a brand new content marketing tool…”
Vladimir Polo Nov 11, 2018 ▶ 2:05 1205 The Art of Your First $3k in ARR with Ukrainian CEO Vladimir Polo
Dec 17, 2018 positive
Disclosure
The majority of Alyce revenue comes from SaaS subscriptions
“The whole company obviously still makes a lot of money off of the gifts itself and the transactions, but a majority of the money is coming in from SAS.”
Greg Segall Dec 17, 2018 ▶ 2:13 1241 His New Way to Prospect Just Passed $1m in ARR, $5.4m Raised
Dec 23, 2018 negative
Insight
Von Sydow: The only reason to raise SaaS capital is competitive risk
“I sort of feel like the only reason to raise money in, in SaaS if you have significant competitive risk, and right now I sort of feel like we're winning the deals that we want, and customers seem to be sticking around.”
Gustav von Sydow Dec 23, 2018 ▶ 15:22 1247 This SaaS Product Has No Website but Does $3m in ARR, How?
Feb 12, 2019 neutral
Insight
Schiltz: Sub-$10M SaaS companies often see CAC skyrocket when scaling
“Smaller companies, let's say under your example, under a ten million dollar run rate, they've never really tried to scale to reach a bigger percentage of the market. And when they do that, their cat costs can skyrocket and their LTV ratio can plummet.”
Matt Schiltz Feb 12, 2019 ▶ 11:29 1298 Conga Passes 11k Customers, $80m ARR, Q1 2019 IPO?
Feb 12, 2019 neutral
Insight
Schiltz: Net dollar retention matters more than logo retention in SaaS
“So when you look at the quality of a SaaS company, it's not just purely logo retention, really net dollar retention is, is a much more indicative measure of how sticky is this product and how much do customers love it and grow their usage over time.”
Matt Schiltz Feb 12, 2019 ▶ 13:28 1298 Conga Passes 11k Customers, $80m ARR, Q1 2019 IPO?
Feb 12, 2019
Insight
Schiltz: SaaS buyers increasingly favor product suites over point solutions
“Customers are really more and more looking to buy a suite of products and not a point solution.”
Matt Schiltz Feb 12, 2019 ▶ 8:12 1298 Conga Passes 11k Customers, $80m ARR, Q1 2019 IPO?
Feb 27, 2019
Disclosure
Andy Tryba: Think3 is a $1B fund giving SaaS founders another shot
“Think Three is a billion dollar fund specifically designed to give SaaS founders another chance to get another shot on goal, right?”
Andy Tryba Feb 27, 2019 ▶ 1:33 1313 He Runs $1b Buyout Fund Think3 Giving Founders Free Time for Second Shot on Goal
Mar 4, 2019 negative
Insight
Latka: Selling SaaS lifetime plans is disingenuous and harms personal brand
“I have a big issue when people sell lifetime plans. I think it's cheap. I think it's a marketing tactic, and I think it's totally disingenuous and hurts your personal brand if and when you have to shut the company down or sell it.”
Nathan Latka Mar 4, 2019 ▶ 10:56 1318 He's flat, cash flow positive, moving freemium, will his tests turn the ship?
Mar 7, 2019 positive
Insight
Patrick Stiles says SaaS combines physical product value with digital scale
“So SAS is just, you know, it's way more scalable. It has the perceived value of a physical product, but at the end of the day, it's basically an info product. It's intellectual property on a server and it doesn't have those compliance issues.”
Patrick Stiles Mar 7, 2019 ▶ 6:09 1321 How he got his first $10k in MRR competing with Wistia
Apr 17, 2019
Insight
Reich: Overpriced SaaS companies inevitably get undercut by cheaper rivals
“I've seen many companies just price way too high and inevitably SaaS get undercut by the next startup and the next startup, then free, then some other alternative business model.”
Dan Reich Apr 17, 2019 ▶ 17:09 1362 How Troops AI Became #1 Slack Integration, $1m+ in ARR, $17m Raised
Apr 20, 2019 negative
Opinion
Latka: No company has cracked the influencer marketing SaaS model
“I don't really think anyone has really cracked the model on kind of influencer marketing, especially in a SaaS, you know, going from marketplace to a SaaS company.”
Nathan Latka Apr 20, 2019 ▶ 16:21 1365 He's Paid $250k to Travel Influencers on Behalf of Brands
May 9, 2019 neutral
Assertion Supported
Morley: Carbon Black transitioned from on-prem perpetual licenses to SaaS in 2013
“The company started as a perpetual company. So for a number of years, perpetual software licenses in 2013, we switched to a SLA agreements, all that jazz. Yeah. Yeah. And then we switched to a subscription business and then, and we were on frame original offer…”
Patrick Morley May 9, 2019 ▶ 12:02 1384 CyberSecurity SaaS CarbonBlack Passes $200m ARR Charging $30/Device/per
May 12, 2019 neutral
Assertion Supported
White: WriterAccess pivoted from transactional marketplace to SaaS model
“For the first five or six years of our eight years of operations, we were a pure marketplace transactional business. In the last year, we made a pivot over to SaaS, where we're now charging a fee to use our technology and access various levels of talent in our…”
Byron White May 12, 2019 ▶ 4:03 1387 He's Paid $15m+ to Freelance Writers in Past 12 Months
Jun 24, 2019 positive
Insight
Soper: Custom enterprise projects create superior product feedback loops
“If we're not, I think if we're doing projects, we get very close to the requirements of our customers because our customers drive our thinking and market intelligence about what the, what they're looking for. And that feeds back into projects. Or product. If w…”
Greg Soper Jun 24, 2019 ▶ 19:50 1430 Can You Do 50% Consulting, 50% SaaS On Top of Open Source CRM Framework?
Jul 6, 2019
Insight
Webinar platforms suffer 7% to 10% monthly churn, killing SaaS valuations
“I can share with you guys listening, other, other webinar platforms I interviewed, I mean, you're typically seeing monthly logo churn in the, like, seven, eight, nine, 10% range, which obviously is too high to get the valuations that most SaaS companies get. Y…”
Nathan Latka Jul 6, 2019 ▶ 12:13 1442 Webinar Platform Breaks $2.5m in ARR, But Churn Too High
Jul 8, 2019
Insight
Latka: No Hugely Successful SaaS Company Has Zero Churn
“There is no big, there is no hugely successful SaaS company with no churn.”
Nathan Latka Jul 8, 2019 ▶ 17:27 1444 Retarget Based Off Who Called Your Company, $1.5m in ARR, 45 Customers
Jul 18, 2019 bullish
Prediction Not checkable as stated
Verloop Targets $3.4M in Revenue by Year-End
“So we are looking at 3.2 to 3.4 million in revenues out of which 2.4 to 2.6 will come from enterprise and risk comes from SAS.”
Gaurav Singh Jul 18, 2019 ▶ 14:50 1454 How This Intercom, Drift Competitor Is Winning in India
Aug 1, 2019 negative
Insight
Goodhart: Net revenue retention masks real customer churn in SaaS businesses
“I wouldn't like that. Cause I think it makes it harder to understand what's fundamentally going on with the business. And so the, all that CEO reports in that case is we're net one 30 or we're net one 40. And what you don't understand is that a piece of the bu…”
Jonah Goodhart Aug 1, 2019 ▶ 9:51 1468 How Moat Picked $100k ACV, Grew to $50M+ ARR, Exited to Oracle for "$850M"
Aug 7, 2019 negative
Opinion
Von Roeder: European real estate sector is conservative and doesn't understand SaaS
“Because in the retail in the, sorry, in the real estate industry, at least in Europe, very conservative, so they don't understand SaaS.”
Michael Von Roeder Aug 7, 2019 ▶ 5:44 1474 Advantages of IoT+SaaS with $2.5m Revenue CEO of Senorberg
Aug 7, 2019 positive
Insight
Latka: Pairing IoT hardware with SaaS generates far higher customer retention
“One of the patterns I see whenever I see kind of an IoT device paired with a SaaS product on the back end is retention tends to be way higher because there's actually a physical piece of hardware installed.”
Nathan Latka Aug 7, 2019 ▶ 9:35 1474 Advantages of IoT+SaaS with $2.5m Revenue CEO of Senorberg
Aug 17, 2019
Disclosure
Xenon acquires older VC-backed SaaS companies seeking graceful exits
“Xenon's whole thesis is, hey, we'll come in and buy SaaS companies that have raised a bunch of funding that are, you know, five, six, seven years in that aren't going to make it to the billion dollar valuation that they thought but that they want a graceful ex…”
Doug Breaker Aug 17, 2019 ▶ 5:10 1484 Content Marketing at Scale Passes $3m ARR, 500 Customers
Oct 30, 2019
Assertion Not checkable as stated
Magyar: 25% of Hub's Business Is Services and 75% Is Pure SaaS
“25% of our business is in In professional services, and the 75% is in pure SaaS, so.”
Ali Magyar Oct 30, 2019 ▶ 4:29 1558 Why This Event Management CEO Believes 25% Of Her $2.5m In Revenue Should Be Professional Services
Dec 4, 2019
Disclosure
Phorest Generates 65% of Revenue From SaaS, 35% From Transactions
“I would say about 65% is SaaS, 35% is transactional in some way.”
Ronan Percival Dec 4, 2019 ▶ 2:18 1593 Why His SMB Churn is 6% When Everyone Elses is 12% doing $12m in ARR across 5000 Salon Owners
Dec 15, 2019 negative
Insight
Latka: AppSumo lifetime deals harm long-term SaaS sustainability
“There's a lot of founders like you that get blinded by the initial, hey, here's a hundred grand or 200 grand, right, that an AppSumo can drive you, but it actually really hurts your ability to build a long-term sustainable business because you then have to go …”
Nathan Latka Dec 15, 2019 ▶ 12:47 1604 Would You Sell "One Time For Life" Plans If You're Trying to Build an Enduring SaaS Company?
Dec 17, 2019 neutral
Disclosure
Farrow: Aisle Planner revenue blends SaaS, transactions, and advertising
“That's not pure SaaS, that's partial SaaS. I want to clarify that. It's a little bit of everything.”
Rob Farrow Dec 17, 2019 ▶ 12:05 1606 The Right Way To Use Venture Debt to Hit $320k in MRR
Dec 18, 2019 neutral
Disclosure
Hall: Pure SaaS represents roughly 85% of Ivy's revenue
“Probably 85% is pure SaaS.”
Lauren Hall Dec 18, 2019 ▶ 2:43 1607 Why She Said No To Vista Equity Despite $10m in ARR
Dec 26, 2019 positive
Insight
SaaS acquisition funnels should return $3 per $1 spent within 30 days
“So essentially we build machines where you can spend one dollar for SaaS companies. We spend one dollar. You should make at least three dollars back in like 30 days.”
Nick Kozmin Dec 26, 2019 ▶ 2:00 1615 Secrets to Cold Traffic to Demo to Sales Funnel with $1.8m ARR SalesProcess CEO
Jan 11, 2020 bullish
Disclosure
Gitential is transitioning from pure SaaS to an on-premise model
“Right now we're kind of a pure SAS play. But the more we understand about the market, actually, the more we see that, you know, there is a serious need for an on-prem version. So, you know, we're actually moving towards that direction”
Zoltán Peresztegi Jan 11, 2020 ▶ 2:08 1631 His Argument For Moving from SaaS to On Prem
Jan 15, 2020 positive
Insight
Lifshin: Consultative service models work better than SaaS for events
“For events, I think that's right. What I've seen to be more successful with events is something that's a lot closer to, like, a consultative service model.”
Aaron Lifshin Jan 15, 2020 ▶ 13:08 1635 How He Plans to Get Churn Under 30% Annually in Event SaaS Space
Jan 28, 2020 positive
Disclosure
Creusy: Upfluence operates as a 100% self-serve SaaS platform
“This is a hundred percent SaaS. So all our clients are independent. They're actually they're actually using the software on their own and using it to do everything they want.”
Kevin Creusy Jan 28, 2020 ▶ 2:46 1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency
Feb 5, 2020
Assertion Supported
Statham: Condeco Migrated Completely from Perpetual Licenses to SaaS in 2015
“We started life back in the day as a perpetual license company. We migrated in 2015 to entirely SAS.”
Paul Statham Feb 5, 2020 ▶ 6:28 1656 With $40m in ARR, He's Helping Office Owners Manage Rooms and Scheduling
Feb 10, 2020 neutral
Disclosure
Parsons took over Palo Alto Software in 2007, pivoting to SaaS
“I took over the business in 2007, and that's when we really switched strategically from developing Windows software to developing online SaaS software.”
Sabrina Parsons Feb 10, 2020 ▶ 3:28 1661 How Palo Alto Software Broke $14m in ARR Serving SMB's
Feb 26, 2020 bearish
Insight
Meister: Increased Competition Has Driven Down HR Tech Pricing
“I think the interesting piece that we've certainly seen in the market over the past number of years is the pricing in, in SaaS and within HR tech certainly has come down. So a bit of a commodity pricing, you know, the prices that we used to be able to look at …”
Jeanette Meister Feb 26, 2020 ▶ 4:16 1677 50% Of The UK Police Force Use This Recruiting Tool, $13m ARR
Mar 1, 2020 bullish
Prediction Not checkable as stated
Legasys revenue will shift from 85 percent one-time toward SaaS
“So in the last two months, I would say the breakup is roughly between 85% one time and 15% SaaS, but the number is going to shift towards the SaaS model in the coming years.”
Jaideep Kewalramani Mar 1, 2020 ▶ 2:33 1681 Why This $5m Legal Compliance Software is Looking for a $5m Bridge Round
Mar 20, 2020 neutral
Insight
Benson: SaaS debt interest rates drop to 16-18% above $3M revenue
“As you get larger, I think the prices come down to more around 17, 16, 17, 18%. And that's, that, I think that's much more reasonable for a more mid-sized company. You know, if you're over three million dollars, I think you could, you start creeping into that …”
Steve Benson Mar 20, 2020 ▶ 13:13 1700 How A Bootstrapped $3m Revenue CEO Plans to Handle Virus, Potential Cashflow Issues
Apr 22, 2020
Disclosure
Styla Generates 97% of Revenue From Pure SaaS Subscriptions
“Well, we have a very, very small portion of professional services, but it's 90 seven percent SaaS technologies. That's revenue.”
Franz Riedel Apr 22, 2020 ▶ 2:15 1733 They're Raising $5m Right Now on $3.6m in ARR
May 3, 2020 neutral
Assertion Not checkable as stated
Dantas: 90% of Vindi's revenue is pure SaaS
“90% is SAS.”
Rodrigo Dantas May 3, 2020 ▶ 2:15 1744 Zuora for Brazil Hits $5m ARR, Raising $2.5m on $25m Pre Money
May 13, 2020 bullish
Opinion
Rippling's SaaS app store model is a winner-take-all network effect business
“The ultimate play is like an app store where any SaaS developer can sort of plug in plug in and publishes app and you know, rippling provision seats and licenses on top of this on, you know, and provides distribution for these apps, right? So it's, it is clear…”
Prasanna Sankar May 13, 2020 ▶ 8:48 1754 Parker Conrad Gave Rippling CTO 40%, Kept 60%, 2,000 Customers "$36m ARR Not Far Off"
May 16, 2020 bullish
Insight
Savage: SaaS predictability makes debt financing uniquely powerful
“And like, I think SAS actually can be incredibly, Powerful when matched with debt, because if you understand your unit economics with enough, enough depth, like if you understand churn, if you understand expansion, if you understand acquisition, you can actual…”
Chris Savage May 16, 2020 ▶ 26:42 1757 How Wistia Hit $18m Revenues, Used $17m Debt from ACCEL KKR To Buy Out $1.4m Seed Investors With Tender Offer
May 30, 2020
Insight
Bice: Pure SaaS fails for SMB marketing without managed service execution
“We couldn't actually solve the problem without adding the service onto it because it, you know, the whole problem is that the vast majority of businesses Just don't have the resources and the expertise to do the day-to-day execution that is required to do this…”
Bill Bice May 30, 2020 ▶ 2:05 BoomTime.com: Hit $2.8m in Revenues, First 100 Customers From Linkedin
Jun 3, 2020
Insight
Dane Maxwell: Software succeeds by improving existing behaviors, not modifying habits
“And that if you get the idea really solid and sound, meaning it's not modifying someone's behavior, they're currently looking for a solution, they're currently doing that thing without, without the product itself. And so not like, you know, like a Nordic track…”
Dane Maxwell Jun 3, 2020 ▶ 3:46 11 SaaS Companies, Dane Takes Paperless Pipeline to $2m Revenues, Launches Start From Zero Framework
Jun 3, 2020
Insight
Dane Maxwell advises finding SaaS ideas by asking what software frustrates professionals
“You could send someone cold. It's like, Hey, I'm looking to build software for your industry. And I'm just looking to know what software do you use right now? That makes you want to throw your computer out the window.”
Dane Maxwell Jun 3, 2020 ▶ 4:57 11 SaaS Companies, Dane Takes Paperless Pipeline to $2m Revenues, Launches Start From Zero Framework
Jun 8, 2020 bullish
Disclosure
Gove: Rosterfy Generated ~40% SaaS Revenue Last Year, Targeting ~60%
“I'd probably say this year coming we'll be pushing towards 60% of SaaS, and last year maybe 40%.”
Shannon Gove Jun 8, 2020 ▶ 2:47 Rosterfy Hits $1.2m Revenues Helping Superbowl Staff Volunteers
Jun 10, 2020
Insight
Volset: A 5x revenue exit equals 15 years of bootstrapped SaaS cashflow
“If your net margin is 30% and you can sell the company for five X revenue because of your current growth, then you have to wait 15 years to get the same money out in cash.”
Einar Volset Jun 10, 2020 ▶ 1:24:20 Einar Volsett on How TinySeed Works
Jun 13, 2020
Insight
Steele: SaaS web MVPs typically cost $50,000 and launch in 90 days
“SaaS web ops, I, I've seen them out in three months. You know, oftentimes you can have an MVP to that first dollar in, in, you know, in three months, 90 days. That's typically in the range of 50,000.”
John Steele Jun 13, 2020 ▶ 7:35 "He Hit $1m in Revenue Helping SaaS Founders Build MVP's "
Jun 14, 2020 negative
Insight
Moore: Closed SaaS data silos are an antiquated architecture
“RJ was almost like where your data went to die. Like, we pulled data in from all these systems, and we analyzed it, but the outputs of our system didn't really go anywhere. You just kind of came to RJ and consumed what RJ created. In the modern SaaS economy, t…”
Bob Moore Jun 14, 2020 ▶ 11:24 RJMetrics Founder $4m+ ARR Explains How They Lost To Looker
Jun 21, 2020 negative
Disclosure
Moore: Pure SaaS fails for computer vision due to on-premise privacy requirements
“A lot of the times we're deploying this technology on local infrastructure to our clients to ensure data and privacy, you know, that is upheld by our clients. And so the SAS model just doesn't always work for them. They would prefer to buy an annual license or…”
Sean Moore Jun 21, 2020 ▶ 3:11 TrueFace Won't Sell Mass Surveillance System to China, Breaks $1m in Revenue
Jun 30, 2020 neutral
Insight
Video SaaS faces intermittent usage because customers rarely produce video continuously
“And what's interesting about video as opposed to, I think, a lot of other SaaS businesses is video is still kind of one of those things. Even though video is everywhere, not everyone is actually convinced that they, you know, yeah, that they need to be using v…”
Jason Hsiao Jun 30, 2020 ▶ 3:06 Video Platform Animoto up 20% YoY with $30m in Revenue, Will Canva Acquire For $300m?
Jul 8, 2020 bullish
Opinion
Gorni: MailUp SaaS business should be valued 3-4x higher
“It could be a good multipolar if you take the SMS business, which is one times the revenue usually, but in terms of SaaS business we should be valued at least three, four times more, so we see a gap in this.”
Nazareno Gorni Jul 8, 2020 ▶ 11:05 MailUpGroup Market Cap Is $65m, CEO Feels Undervalued
Jul 15, 2020 neutral
Assertion Supported
Freightos generates more net revenue from SaaS than marketplace commissions
“Net SaaS is still bigger than marketplace in terms of our net revenue.”
Zvi Schreiber Jul 15, 2020 ▶ 13:17 Freightos: Can they win the Shipping wars?
Jul 23, 2020
Insight
Churn prediction models do not easily scale across SaaS verticals
“What we discovered very early on is that churn, churn models aren't very scalable.”
Adam Baker Jul 23, 2020 ▶ 4:35 Churnly Burning $40k/mo, Hits 20 Customers, $200k Revenue Helping SaaS Companies Reduce Churn
Jul 31, 2020 neutral
Insight
Compain: SaaS Series B rounds typically require $5M-$12M ARR
“I mean, I'd say companies are on Silicon Valley and SAS. We're seeing anywhere between You know, five to twelve million of ARR annual recurring revenues per year is typically that striking point of a series B, which would be, you know, 20 to forty million of a…”
Adam Compain Jul 31, 2020 ▶ 16:02 Big brands, manufacturers with raw material (oil plastic) where going factory to warehouse.
Aug 5, 2020
Insight
Latka: Early-Stage CAC is Non-Engineering Payroll Divided by New Customers
“I mean, early stage SAS, the best way to calculate CAC is to take everyone who's not an engineer. So anyone focused on marketing, product sales, take all your salaries monthly, and then divide that by number of new customers you're getting each month.”
Nathan Latka Aug 5, 2020 ▶ 13:36 SupportBee Ticket Software Hits $45k MRR, Bootstrapped, how?
Aug 18, 2020 neutral
Disclosure
Graham: Over 95% of MonetizeMore Revenue Comes from SaaS
“That would with a SaaS combined, that would be about over 95%.”
Kean Graham Aug 18, 2020 ▶ 2:44 MonetizeMore Bootstrapped to $5m Run Rate in AdTech Space
Sep 16, 2020 bullish
Insight
Latka: Community is the best MVP today, even for SaaS
“I think the core, like the best MVP today is community. Even if you're like for SaaS platforms or anything”
Nathan Latka Sep 16, 2020 ▶ 14:45 Prentus Founder Spent $90k on Failed Project Before Launching New Recruiting Tool During COVID
Sep 24, 2020
Disclosure
SureSwift Capital targets bootstrapped SaaS firms with $1M–$5M revenue
“So there, so there's a team of acquisition people that are, we're looking to acquire, you know, SaaS bootstrap SaaS companies, people with zero investors, right? So bootstrap SaaS companies, and we're looking for, you know, companies that are in the one to fiv…”
Marvin Russell Sep 24, 2020 ▶ 14:39 Checkli Launches Enterprise Plan To Get Past $5k in MRR
Oct 1, 2020 neutral
Assertion Not checkable as stated
Hutchison: Flippa receives roughly 4,500 new asset listings monthly
“We see around four and a half thousand listings a month on the platform across the collection of digital assets, and those digital assets are SaaS businesses, as if you, as you've alluded to so well, Nathan, and I know your community is very passionate about, …”
Blake Hutchison Oct 1, 2020 ▶ 7:32 Flippa Gave Me $1.1m Valuation Based off $600m in Deal History Over 10 Years
Oct 1, 2020 positive
Assertion Not checkable as stated
Hutchison: Flippa receives just under 100K monthly searches for SaaS
“Yeah, so SaaS is in our top 15, our top 15 searches, so what that means is you've got just under a 100,000 searches a month, just under a 100,000 searches a month for SaaS.”
Blake Hutchison Oct 1, 2020 ▶ 17:45 Flippa Gave Me $1.1m Valuation Based off $600m in Deal History Over 10 Years
Oct 1, 2020 neutral
Assertion Not checkable as stated
Hutchison: 2-4 Year Old SaaS Averages 3x SDE Multiple on Flippa
“What we're seeing on average is a three times net profit multiple or SDA multiple seller discretionary earnings on a SAS asset, which is between two and four years old.”
Blake Hutchison Oct 1, 2020 ▶ 5:03 Flippa Gave Me $1.1m Valuation Based off $600m in Deal History Over 10 Years
Dec 31, 2020
Disclosure
LeagueApps charges zero SaaS fees, monetizing solely on transactions
“So we, the way we built our pricing is that we don't have a SAS fee. All of the fee is based on the transactions that are processed.”
Brian Litvak Dec 31, 2020 ▶ 4:59 LeagueApps Passes $1b in Event Revenue, Takes 4%
Jan 6, 2021 positive
Insight
Azora: A high-quality audience of 30 loyal followers can anchor SaaS launches
“If you focus on the quality, not on quantity, if you know your follower, if you're friends with them, if you help them constantly, they will give you back. What does it mean? So imagine you have only 30 followers on Twitter, but you know everything about this …”
Alexander Azora Jan 6, 2021 ▶ 2:46 UnicornPlatform Bootstrapped, 500 customers, Doesn't Want "Scale at all costs"
Feb 15, 2021 bullish
Disclosure
eAgronom Uses Farm SaaS as Infrastructure to Sell Carbon Credits
“Well, SaaS for us is more like an infrastructure. Farmers use this to manage the farm and to get the overview of the farm and then we give successions to farmers. But for us, this is just the infrastructure. And we are building the carbon business on top of it…”
Robin Saluoks Feb 15, 2021 ▶ 2:51 Raising $10m on $50m Valuation, 1500 Farmers Pay $2m/yr For This SaaS
Feb 24, 2021
Insight
SaaS prospects must earn product demos rather than receiving them automatically
“Demos are not always the best indicator. That's more of a vanity metric in your sales pipeline. So, you know, even on websites, it's like, hey, click here to request a demo and founders say, well, somebody requested them. I have to give them a demo. And our pe…”
Scott Sambucci Feb 24, 2021 ▶ 12:29 SalesQualia SaaS Secret Weapon, Helping 35 Founders Scale Pipeline, $1m+ Run Rate
Mar 1, 2021
Assertion Supported
AX Semantics pivoted from a content writing agency to pure SaaS
“His evolved into a content writing agency and some point he started developing a software for his own needs to scale. And then he pivoted from content writing agency into pure SaaS A high tech company.”
Steven Morrell Mar 1, 2021 ▶ 3:29 They Grew 60% YoY to $4.2m Revenue By Spending $300k on FB Ads
Mar 5, 2021 neutral
Assertion Not checkable as stated
Curaytor began 2020 with 80% SaaS and 20% services revenue
“So we well, when we started the year, we were 80% SaaS and 20% services.”
Jimmy Mackin Mar 5, 2021 ▶ 3:14 Real Estate Tool Loses $3.6m During COVID, Now Recovered to $10m Run Rate
Mar 5, 2021
Insight
Comparing to fast-growing SaaS causes bootstrapped startups to overinvest
“I think in a lot of cases when you're comparing yourself constantly to other fast growing SaaS companies, you tend to over invest and expect that timeline of return to be much faster than actually is. So, you know, part of the discipline of being a bootstrap c…”
Jimmy Mackin Mar 5, 2021 ▶ 8:31 Real Estate Tool Loses $3.6m During COVID, Now Recovered to $10m Run Rate
Mar 10, 2021 positive
Assertion Not checkable as stated
Epicor CEO: SaaS Net Dollar Retention Is Well Over 100%
“We aren't that high, but we're well over a hundred. I don't think we would share exactly what it is, but I'd say it's demonstrably higher than old fashioned maintenance, which is nice, right?”
Steve Murphy Mar 10, 2021 ▶ 13:46 Epicor Targets $1b Run Rate, 50% Pure SaaS. $300m SaaS ARR Today.
Mar 31, 2021 negative
Insight
Quiry argues SaaS founders do not need brokers charging 15% exit fees
“If someone has the capability to start and grow a SaaS company, there are outlets like Flippa that don't require you to go spend 10 or 50% of your initial eventual outcome on a fee. Absolutely unnecessary, in my opinion, for everybody. Some people need it. Som…”
JP Quiry Mar 31, 2021 ▶ 15:12 How To Acquire A SaaS For $1.2m, Flip for $2.4m Quickly
Apr 7, 2021 negative
Insight
Berry: Content is a hard way to grow SaaS from zero to one
“For trying to grow a SAS business content, by the way, is a really hard way to grow a business. Like go from zero to one and like basic, like no traction to simple traction. And that's what I was trying to do. But if you don't have the community already, it's …”
Nathan Berry Apr 7, 2021 ▶ 20:21 ConvertKit's Shocking Growth to $25m Revenue, Power of Creator Economy
Apr 18, 2021 positive
Insight
Cloke: Strong SaaS ideation comes from adapting proven tools to growing platforms
“I've got a kind of framework that I kind of follow that's basically taking, like, an existing tool or an existing kind of profitable business, and then transfer, like, basically taking that and then applying it to, like, a growing platform.”
Andy Cloke Apr 18, 2021 ▶ 2:40 Developer Goes from Freelancer to SaaS Founder With Simple Playbook (Copy it!)
May 8, 2021
Insight
SaaS Products Need $2,500 Minimum ACV To Justify Human Sales Touch
“I think it's gotta be, I think it's gotta be a couple hundred bucks a month. It's gotta get to 2500 dollars a year for it to be worthy of some level of touch.”
Richard Harris May 8, 2021 ▶ 15:19 Gainsight Paid Him $10k+ To Figure Out Sales in 2013, What He Recommends Now
May 30, 2021 bullish
Insight
Nathan Latka: Each SaaS MRR dollar adds $60 in equity value
“Every dollar of MRR you add to your business is effectively worth 60 dollars in equity because you multiply times 12 to annualize it and a minimum five X multiple.”
Nathan Latka May 30, 2021 ▶ 21:37 Bootstrapped to $4m, $2m profits, Wants to Exit by End Of Year
Jun 18, 2021 bullish
Opinion
Latka: Bootstrapped SaaS at $10M Run Rate Can Fetch 10x Multiple
“The reason I ask is because I mean, based on the valuations I'm seeing in your space, if you break a ten million dollar run rate bootstrap so far, getting a 10 X multiple for a hundred million dollar pre-money valuation and raising ten million and selling less…”
Nathan Latka Jun 18, 2021 ▶ 12:48 DropBox Competitor Bootstraps to $9m Revenue in Austin Texas
Jun 18, 2021 neutral
Insight
Kanagavel: In SaaS, $10M ARR Is Extremely Hard and $100M Is Inevitable
“As I say in the SaaS space, you know, getting to one million is impossible. Ten million is inevitable. Or I guess ten million is extremely hard and then almost a hundred billion is inevitable.”
Madhan Kanagavel Jun 18, 2021 ▶ 13:05 DropBox Competitor Bootstraps to $9m Revenue in Austin Texas
Jul 6, 2021 negative
Insight
Content marketing is a hard way to bootstrap early SaaS
“For trying to grow a SAS business content, by the way, is a really hard way to grow a business. Like go from zero to one and like basic, like no traction to simple traction. And that's what I was trying to do. But if you don't have the community already, it's …”
Nathan Berry Jul 6, 2021 ▶ 19:25 ConvertKit Raising at $196m Valuation?
Jul 18, 2021 negative
Insight
Peterson: Low-cost global developers quickly clone successful SaaS models at 10% price
“Anytime there's a new model, you know, new SaaS model that's getting traction in the marketplace, instantly there are cheap knockoffs, right? There are people around the world where their dev costs are very low. They can take something to market very quickly, …”
Kevin Peterson Jul 18, 2021 ▶ 16:23 He'd Sell Keyword Research SaaS $750k ARR For $1.5m, $250k in Profits
Aug 14, 2021 negative
Insight
Latka: Lifetime pricing ruins SaaS unit economics and prevents hiring
“If you do a lifetime fee, you're ruining all your SaaS economics. You can't make hiring decisions. You can't do this full-time when you graduate because you have to do new revenue every single month.”
Nathan Latka Aug 14, 2021 ▶ 13:20 20 Year Old Sells $15k Lanyards, Now Ecomm Research Tool
Aug 27, 2021 neutral
Assertion Partly supported
Donati: Typical SaaS SDR package is $60k-$65k base plus $10k-$15k bonus
“The most common package right now you'll see is probably a 60 K base, 65 K base, with another 10 to 15 sprinkled on that, depending on how well funded they are, et cetera.”
Gino Donati Aug 27, 2021 ▶ 8:30 Former Top Sales Rep Will Help You Hire First SDR at Your SaaS Company for $2,500/mo
Aug 30, 2021 positive
Opinion
Britton: SaaS generates value far faster than agency models
“It just goes to show you how much better of a model SAS is than an agency model, because that took me 12 years to get that exit. And, you know, we're probably 10 times as valuable or Close. Right. After only being in business for three and a half years”
Matt Britton Aug 30, 2021 ▶ 13:30 CPG User Research SaaS Suzy Hits $40m ARR, Flirts with $500m Valuation, IPO Next?
Sep 6, 2021 neutral
Insight
Consumption SaaS NDR reaches 180% while classic subscriptions top at 130%
“So in consumption, you see companies with a 150, a 160, a 170, a 180% in, in sort of more your classic subscription, you know, one 10 is very good. One 20 is like, is really good. One 30 is like awesome, right? And so that's kind of the range. If you're more o…”
Nick Mehta Sep 6, 2021 ▶ 9:13 Was Selling Majority to Vista The Right Move? Gainsight Customer Success Platform Hits $100m ARR, 1,000 Customers
Sep 6, 2021 bullish
Insight
Mehta: Net retention is the primary valuation driver in SaaS
“The number one valuation driver in SAS is net retention.”
Nick Mehta Sep 6, 2021 ▶ 2:24 Was Selling Majority to Vista The Right Move? Gainsight Customer Success Platform Hits $100m ARR, 1,000 Customers
Oct 11, 2021 positive
Insight
Fuller: Media monetizes early, but SaaS builds self-sustaining momentum
“It's easier to monetize media, frankly, than it is SaaS. I don't know that a lot of people realize that. But the great thing about SaaS is it, like once you get that engine going, it's, it has its own set of momentum, which doesn't require you to put as much i…”
Craig Fuller Oct 11, 2021 ▶ 10:13 FreightWaves Hits $30m Revenue, Spends No Money on CAC, Media Business Winning
Oct 11, 2021 positive
Insight
Latka: Building media brands arbitrages SaaS customer acquisition costs
“I think a very smart move to arbitrage CAC in any SaaS business is to build a media brand.”
Nathan Latka Oct 11, 2021 ▶ 2:05 FreightWaves Hits $30m Revenue, Spends No Money on CAC, Media Business Winning
Nov 3, 2021
Assertion Not checkable as stated
SaaS subscriptions, not advertising, drive the bulk of Issuu's revenue
“The bulk of everything is, is SaaS. Our business is, and even on the advertising front, we see the advertising as a fourth SaaS tier. The customers themselves aren't paying, but it's advertisers are paying for their use of the product.”
Joe Hyrkin Nov 3, 2021 ▶ 16:23 Issuu Breaks 40k Brands, $30m ARR, Paying to Manage and Distribute Content
Nov 11, 2021 positive
Opinion
David Yang: $3M SaaS revenue can fetch a $100M+ valuation
“Three million dollar revenue would give you in many cases even more than a hundred million dollar valuation.”
David Yang Nov 11, 2021 ▶ 23:40 Yva.ai Targeting $8m Raise for HR Tech Tool Competing with 15Five
Feb 1, 2022 negative
Opinion
Latka: Lifetime Deals Are Useless in SaaS
“Those are useless in SaaS.”
Nathan Latka Feb 1, 2022 ▶ 7:56 Launch AR Campaigns Easily, SaaS Hits $25k MRR Under 8 Months
Feb 3, 2022
Disclosure
Food Detective Pivots From Transactional Fees to Full SaaS Subscriptions
“We were transactional fees since three three weeks ago, and we moved to a full SAS very recently.”
Andrea Tassistro Feb 3, 2022 ▶ 6:27 Restaurant SaaS Pivots From Marketplace, Hits $50k in MRR, Raising $7m Now
Feb 12, 2022 neutral
Disclosure
Brodeur: Overcast HQ prices range from $500 to $30,000 monthly
“I suppose on the low end we do sell at about 500 dollars a month. But that's really a self-start as a SaaS product. It's very easy to get up and running, and that would be for a small team of maybe 10 people, right? But then we're selling right up to, you know…”
Philip Brodeur Feb 12, 2022 ▶ 4:36 Whitelabel Frame.io Competitor Hits $1.2m in Revenue, Very Capital Efficient
Mar 11, 2022 negative
Insight
Latka: Outbound sales playbooks are unsustainable at $200 per month
“I mean, you can't run an outbound sales playbook at 200 bucks a month. There's not enough margin to play with the cover sales expenses.”
Nathan Latka Mar 11, 2022 ▶ 7:02 SaaS Startup Raises at $3m Valuation Helping Precious Metal Dealers Verify Buyers and Sellers
Mar 13, 2022 positive
Insight
Latka: Top SaaS founders build software for their own existing businesses
“One of the pattern, like things that I see from doing over 3500 of these interviews now, the most successful SaaS founders come out of building software for their own other business.”
Nathan Latka Mar 13, 2022 ▶ 15:49 Pipelyne Is Pre Launch SaaS with $50k ARR, Boiler Installer Company Spinout
Mar 21, 2022 neutral
Insight
Medina: Gross margin-adjusted CAC payback should never exceed 20 months
“You never want payback to be longer than 20 months. Okay. Gross margin adjusted payback.”
Manny Medina Mar 21, 2022 ▶ 11:57 Look Back: Can Outreach beat Vista Backed Salesloft?
Apr 5, 2022 neutral
Insight
Mankad: SaaS selling into India gets lower valuations than US counterparts
“So obviously if you are selling into a rupee market the valuations become lower than you are selling this in a U S market, for example, right?”
Apoorva Mankad Apr 5, 2022 ▶ 16:32 Raising Now: This SaaS Tracks 5m Truck Shipments Per Month, $1m in ARR across 100 Enterprise Customers
May 29, 2022 positive
Opinion
Fertel says a 5% monthly churn rate is strong for SaaS
“I mean, pretty much, you know, most SaaS companies, no matter, you know, no matter what you do, a five percent churn is pretty sort of a natural churn. It's considered a strong churn rate.”
Mort Fertel May 29, 2022 ▶ 21:44 15 year old launches unique app, breaks $1m revenue, raises $10m
May 29, 2022 bearish
Insight
Latka says 5% monthly SaaS churn is unacceptable and blocks fundraising
“Five percent monthly churn in SaaS would mean you're turning over 60% of your user base annually. That's unacceptable. You wouldn't be able to raise any capital. Your growth would stall very, very quickly.”
Nathan Latka May 29, 2022 ▶ 22:09 15 year old launches unique app, breaks $1m revenue, raises $10m
Jun 1, 2022 neutral
Disclosure
Medina: SaaS generates roughly 10% of Higherport's revenue
“Currently it's a small percentage from SaaS. It's about 10%.”
Bram Medina Jun 1, 2022 ▶ 2:23 3 co-founders own 33% each of new recruiting marketplace and SaaS tool
Jun 27, 2022 positive
Insight
Campbell: Next wave of SaaS focuses on 'Do It For You' automation
“This next wave of SaaS is basically focused on like, how do I enable you, Nathan, the ability to focus on your customer and focus on basically your product and your team, the three things that you should be focused on by basically taking all this other stuff o…”
Patrick Campbell Jun 27, 2022 ▶ 1:22:15 Details of $20m Revenue Profitwell and $55m Revenue Paddle Deal and what led to the $200m Acquisition
Jul 3, 2022 positive
Insight
Barattini: Churn-reduction SaaS products are inherently sticky once installed
“One cool thing about Lama that we kind of learned for Surtby is like having a different type of problem making, like, churn problem is very sticky. As you was, as you were saying before, like if you have a SaaS business, you have churn every month. Like that's…”
Filippo Barattini Jul 3, 2022 ▶ 13:39 How he makes $7k/mo from app the fund his new SaaS tool
Jul 6, 2022 positive
Insight
Latka: Charging setup fees almost always yields higher net dollar retention
“I think it's really important when you look at cohort analysis in terms of net dollar retention on folks that have done and paid you for services. It's always higher, almost always higher than folks that don't pay that setup fee or don't pay the service fee as…”
Nathan Latka Jul 6, 2022 ▶ 8:32 SaaS company and want to move into payments? Justifi helps you do it fast. Almost $5b in platform GMV across 36 customers today.
Jul 23, 2022 neutral
Assertion Supported
Hartert: 5% Free-to-Paid Conversion Is the SaaS Industry Average
“I mean, a good five percent is about the industry average. It seems like for, and I'm talking about all SAS products, not just in the farm world. But a five percent conversion rate seems to be pretty solid for people.”
Steve Hartert Jul 23, 2022 ▶ 13:03 PLG Playbook: How Jotform hit 10m Users, Targeting 5% Free to Paid, Min $19/mo Price Point, Bootstrapped
Jul 29, 2022
Insight
Rivera: Standard Small, Medium, Large SaaS Segmentation Is Outdated
“Who are you selling to? And no, small, medium, and large is not good enough anymore. I actually help them figure out either on a maturity curve or complexity curve, what these customers really want.”
Marcos Rivera Jul 29, 2022 ▶ 6:02 What you can learn from Vista Equity's former head of pricing
Aug 19, 2022
Insight
Latka: Building a $10M SaaS company requires $50k-$60k deals
“Guys, if you want to build a ten million dollar SaaS company, you have to have a clear path to an engine that allows you to close 50,060 thousand a year deals.”
Nathan Latka Aug 19, 2022 ▶ 14:12 You should hire him to be your SDR. He's crushing it for 45 B2B SaaS founders already.
Aug 22, 2022
Assertion Not checkable as stated
Bak: TabSuite SaaS pricing ranged from $500 monthly to over $75k annually
“It was a SAS model ranged anywhere from 500 bucks a month, all the way up to sometimes 75 K a year or more.”
Unat Bak Aug 22, 2022 ▶ 3:40 How he sold his $1m business for $20m Last Week
Aug 23, 2022
Insight
Latka: Rapidly scaling software founders almost all start as agencies
“The most successful software founders that I've interviewed, I'm talking to ones doing, you know, going from zero to whatever, you know, a 100,000,200 million in revenue fairly rapidly. They almost all start off as an agency, just like you're doing.”
Nathan Latka Aug 23, 2022 ▶ 11:53 He shut down his $50m quant fund to launch AI agency. I bet big SaaS is next.
Sep 8, 2022 positive
Assertion Supported
Dulski: Rising Team is pure SaaS with no human coaches
“This is absolutely a SaaS product. In fact, there are no humans involved other than the leader of the team that uses our software.”
Jennifer Dulski Sep 8, 2022 ▶ 1:23 She spent $100k on an agency for MVP, now has 11 FTE's and $1m ARR helping 55 brands teach their teams faster
Sep 30, 2022 neutral
Insight
Boscovic: SaaS products are useless until customers import their data
“You build a CRM, useless until the customer brings their data. You build a visitor management system, which is the company I was working at before Flatfile, Envoy, and you need your customers to bring lists of employees and daily lists of visitors coming to th…”
David Boscovic Sep 30, 2022 ▶ 1:58 How Flatfile Built $100m+ WarChest to Create Data Onboarding Category, Hit $6m ARR
Sep 30, 2022 neutral
Insight
Boscovic: Most SaaS innovation addresses legacy systems relying on CSVs
“There's no cute API that you can connect to. To get your data automatically synchronizing via Zapier in when you're coming from a system that was built 20, 30 years ago. And that's where the majority of SaaS innovation is happening, right? We're solving these …”
David Boscovic Sep 30, 2022 ▶ 2:53 How Flatfile Built $100m+ WarChest to Create Data Onboarding Category, Hit $6m ARR
Oct 6, 2022 positive
Insight
Craig Fuller: Editorial-First Content Models Can Succeed in Any Industry
“Content supported X models, and what I mean by that, it can work in real estate, it can work in SaaS, it can work in anything. It's basically going at it in an editorial first mentality of developing content that will drive your audience to buy and consume you…”
Craig Fuller Oct 6, 2022 ▶ 8:27 How FreightWaves used their $20m Media Business to build a $20m ARR SaaS with Zero CAC
Oct 15, 2022 bearish
Opinion
Hauser: Acquirers and VCs value services revenue close to zero
“You will definitely get nowhere close to the value on the services. Right. And we went through this at vanilla when we were talking to VCs. They're like, listen, like 40% of the businesses services, not SAS. We value it at zero. Right. In, in, in the fundraisi…”
David Hauser Oct 15, 2022 ▶ 21:28 Details behind David Hauser Selling Grasshopper for $176m and how he acquires companies today
Oct 21, 2022 bullish
Insight
Benson: SaaS startups should always take debt before equity once generating revenue
“I think that the rule is debt before equity. If you can get it, it's cheaper. Equity capital is super expensive. You can't get debt until you already have revenue. Once you can get debt, you should get debt. You stack equity on top of it. But even if you just …”
Steve Benson Oct 21, 2022 ▶ 25:08 How I hit $5m ARR, kept control using 3 different debt providers
Nov 6, 2022 negative
Insight
Baker: Contraction is the biggest killer for per-seat SaaS companies
“So if you're selling by seat, contraction is the biggest killer for your business. Because you'll get, you'll bring a customer on, you might sell a hundred seats, and you've still got that customer in 12 months time, but you've probably churned 60% of your sea…”
Adam Baker Nov 6, 2022 ▶ 17:39 How to shoot through the scale gap (hardest part of scaling rev is between $1M ARR - $6M ARR)
Nov 8, 2022 negative
Insight
Do not grandfather early SaaS customers; feature-gate new product updates instead
“Don't grandfather. We did that, and we figured out a way that how we can show our appreciation to those existing customers that came in, and one thing that you can do, it's sort of a technical issue, but, you know, you can leave people within a plan, but then …”
Chris Brisson Nov 8, 2022 ▶ 25:39 How I Pivoted From Flat and Unhappy to $6m and High Growth
Nov 8, 2022 positive
Insight
Offer early SaaS customers 12-month lock-ins during pricing tier increases
“Offer annual to lock in rates for 12 months. Basically what this means is, rather than go through all this complex stuff, and this person's on that, just allow people to lock in a rate for 12 months to keep that price they currently have for 12 months, and the…”
Chris Brisson Nov 8, 2022 ▶ 26:21 How I Pivoted From Flat and Unhappy to $6m and High Growth
Nov 11, 2022 bullish
Insight
Warner: SaaS commands 5-10x revenue exits versus 2-4x EBIT for agencies
“If we sell an agency, we can probably get in the region of, you know, two to four times EBIT for that agency as a valuation on exit. If we build a SaaS, we can get five to 10 X, Revenue.”
Robert Warner Nov 11, 2022 ▶ 2:38 How my $5k hobby project used 1 to many selling to reach $700k ARR in a year
Nov 18, 2022
Disclosure
Salafia: TaxTaker pays affiliates 10% to 20% revenue share
“So typical SaaS revenue shares around five percent. We're paying our affiliates 1015, even 20% on a first year deal and sometimes on multi-year.”
Ari Salafia Nov 18, 2022 ▶ 8:35 How I competed with $1M at TaxTaker vs. $100M in competitor funding
Nov 25, 2022 negative
Opinion
Steve Benson argues venture capital is wrong for over 90% of startups
“For the vast majority of SaaS founders, they're not the right fit, right? They only want to invest in a very small slice of the world of SaaS, right? The super high growth, you know, huge companies you know, and there's the, that 90, I don't know, you might kn…”
Steve Benson Nov 25, 2022 ▶ 8:22 Bootstrapper hits $5m ARR using $2m in debt, keeps all his equity
Dec 8, 2022 positive
Insight
Latka: Upfront service fees prevent SaaS churn and boost retention
“This is the counterpoint guys, the VC argument that you shouldn't sell services inside of your SAS. I would always argue the opposite, which is if you touch a SAS sale with a big upfront fee, like five K, they're just not going to turn your net dollar retentio…”
Nathan Latka Dec 8, 2022 ▶ 9:31 How he hit $1m Revenue His First Year Building Leasing API's for Real Estate Industry on back of $1.75m Agency
Dec 13, 2022 negative
Insight
Doyle: Per-seat SaaS licensing breaks down at high enterprise volumes
“When it goes up to that area, like sometimes these industries, it doesn't, per seat licensing doesn't always make sense. And that's the thing for any founder is probably going to find is software as a service makes sense to a point, but then as soon as you get…”
Matt Doyle Dec 13, 2022 ▶ 3:48 Typeform On Steroids Hits $50k in MRR up from $20k 1 year Ago
Dec 25, 2022 negative
Insight
Gomez: Traditional SMB SaaS customers fail at self-serve onboarding
“So working with that target market, we have seen that we just can't hand over the tools to them and tell them, great, you pay us a month, a subscription fee. Now you can go figure it out. And here's your health documentation. It just doesn't work that way. We'…”
Aranthe Gomez Dec 25, 2022 ▶ 8:08 How She Landed $13m Valuation with $1.8m in ARR Last Week for SMB SaaS
Jan 12, 2023 negative
Insight
Messer: Collective[i] scales as a data network, not SaaS
“We are not a SAS business. We're a data network business. We scale in a vastly different way.”
Stephen Messer Jan 12, 2023 ▶ 19:40 He Sold his First Company for $425m, Here's What He Did Next
Apr 26, 2023 negative
Insight
Suski: Bootstrapped SaaS founders should avoid discounts and lifetime deals
“Don't use discounts. Don't do lifetime deals.”
Lucjan Suski Apr 26, 2023 ▶ 11:12 How we grew to $15M with less than $1M marketing spend
Apr 26, 2023 positive
Insight
Suski: Bootstrapped SaaS should price higher than competitors at launch
“You should start pricing higher, and not like lower than your competitors, because at the beginning you are looking for early adopters, they will have higher willingness to pay, so you can just capitalize on this and just get some money to get started.”
Lucjan Suski Apr 26, 2023 ▶ 10:47 How we grew to $15M with less than $1M marketing spend
May 5, 2023 neutral
Insight
Thought leadership without product marketing effectively makes you a media company
“If that doesn't translate to the product value, then it's all for, then you are a media company, frankly. Like, you're not a software business at the end of the day, so I think it's important to kind of have product marketing then convert all of that.”
Anthony Kennada May 5, 2023 ▶ 12:54 How I Built a Media Company (within Gainsight) that Created a $1B Brand
May 12, 2023 positive
Insight
Siu: The same SEO playbook works across SaaS, affiliate, and any business model
“It's the same playbook, it doesn't matter if it's for affiliate, it doesn't matter if it's for SaaS, it doesn't matter what type of business you have”
Eric Siu May 12, 2023 ▶ 2:29 SaaS SEO Shortcuts That Drive $10M+ ARR, Building A Media Moat, & More!
May 17, 2023 bearish
Prediction Not checkable as stated
Patel: SaaS is a race to the bottom with price cuts
“SAS is a race to the bottom. Everyone keeps charging less and less for the same features and is copying other people. And that's what's gonna keep happening.”
Neil Patel May 17, 2023 ▶ 16:53 A New Way to Think About SaaS: How to Build a 9-Figure Company by Giving Software Away For Free
Jun 16, 2023 neutral
Assertion Not checkable as stated
Haaland: Enterprise SaaS SDRs need 58 prospects and 33 calls per meeting
“58 prospects added to a sequence was necessary to get a meeting an average. And also, you needed to do at least 33 cold call attempts to get a meeting.”
Sindre Haaland Jun 16, 2023 ▶ 9:11 How We Built a Culture To Drive Efficiency, $8m ARR, and $150k in ARR per Employee
Jun 19, 2023 positive
Assertion Not checkable as stated
Rule of 40 explains 44% of SaaS revenue multiples
“So 44% of enterprise value to next 12 month multiples can be explained by rule 40 versus revenue growth.”
Ray Rike Jun 19, 2023 ▶ 21:43 Top 5 SaaS Performance & Revenue Efficiency Metrics that Matter in 2023
Jun 19, 2023
Insight
Rike: Early Seat-Based SaaS Companies Typically See 104% to 110% NRR
“If you are a true annual subscription, seat-based or whatever other, you are going to be more in that 104 to 110%, especially early on.”
Ray Rike Jun 19, 2023 ▶ 16:18 Top 5 SaaS Performance & Revenue Efficiency Metrics that Matter in 2023
Jun 26, 2023
Insight
Delivet: API connectors and field mapping beat rigid CSV templates
“I've seen many, many software that are specifying a template to use when you want to import file. So basically, please, download the CSV file. Now, prepare the file that you want to upload, and upload it again. Well, I think we're in 2023, so creating this kin…”
Alex Delivet Jun 26, 2023 ▶ 13:55 Tips for Creating a $1m Customer Onboarding Experience
Jun 26, 2023
Insight
Delivet: SaaS onboarding time correlates directly with sales cycle duration
“What we've seen is most of the time it's directly correlated. The time of the onboarding will be directly correlated to the time of sell. So if your sell cycle is like three months, there's high chance that your onboarding process will spend three months to.”
Alex Delivet Jun 26, 2023 ▶ 3:38 Tips for Creating a $1m Customer Onboarding Experience
Jun 26, 2023 negative
Assertion Not checkable as stated
Delivet: 80% of SaaS companies haven't reviewed onboarding in a year
“Out of this, all this interview, 80% of SaaS have not reviewed their process in the last 12 months.”
Alex Delivet Jun 26, 2023 ▶ 5:44 Tips for Creating a $1m Customer Onboarding Experience
Jun 26, 2023 negative
Assertion Not checkable as stated
Delivet: 35% of SaaS churn is caused by poor onboarding
“We have interviewed more than 100 SaaS founders and CSM teams about customer onboarding. And, 35% of churn is attributable to poor onboarding.”
Alex Delivet Jun 26, 2023 ▶ 5:24 Tips for Creating a $1m Customer Onboarding Experience
Jun 27, 2023 positive
Assertion Not checkable as stated
Gauthier: Rule of 40 and Profitability Are Replacing Growth at All Costs
“What's becoming more and more prevalent today is the importance of the rule of 40, profitability, sustainable growth, and less on growth at all costs.”
Andrew Gauthier Jun 27, 2023 ▶ 7:52 Financial habits of the best performing startups
Jul 10, 2023
Insight
Maruthavanan: SaaS founders should target problems worth at least $3,000
“If you are building SaaS, you are at least thinking about solving a problem which is at least worth 3000 dollars. The cost of problem is at least 3000 dollars or more.”
Rajan Maruthavanan Jul 10, 2023 ▶ 9:01 108 ways of getting to a million dollars in ARR
Jul 10, 2023 negative
Insight
Maruthavanan: "Save time" SaaS pitches fail in time-rich, money-poor markets
“So there are some geographies which are time rich, but money poor, and if you sell save time there, it's not going to work. But some geographies which are money rich and time poor, then save time value proposition and messaging is going to work.”
Rajan Maruthavanan Jul 10, 2023 ▶ 12:36 108 ways of getting to a million dollars in ARR
Jul 13, 2023 positive
Insight
Ferber: Expanding products within the same ICP enables cheaper upselling and higher retention
“When you go to the next product, very important if you stay in the same ideal customer profile. Because it's, it will be easier to sell to the same client than to acquire a new client. It's always this. So staying in the same customer ideal customer profile It…”
Yuri Ferber Jul 13, 2023 ▶ 2:32 Top 3 Considerations When Growing Your Business from Single Product to Multi-Product
Jul 19, 2023 neutral
Insight
Murray: SaaS companies under $10M ARR typically outsource their accounting
“Usually what I see less than ten million they are, your accounting is outsourced. Rarely do I see someone, an in-house accountant or controller, which is nice.”
Ben Murray Jul 19, 2023 ▶ 24:36 SaaS Founder Confessionals: Lessons Learned From Raising $500 Million Dollars
Jul 21, 2023 negative
Insight
Sanwal: Selling SaaS products to startups is 'the perfect SaaS hell'
“We used to sell the startups in the early days, and maybe this has evolved, but, you know, they die, they churn, they require lots of support, they don't have a lot of money, so it's kind of like the perfect SAS hell.”
Anand Sanwal Jul 21, 2023 ▶ 10:08 Don't do these 68 things in your SaaS company
Jul 24, 2023
Insight
Appel: SaaS growth targets evolve from PMF at Seed to profitability at Series C
“Seed, product market fit, series A, prove you can sell it, series B, prove you can expand and keep those customers, series C and beyond, make it repeatable, profitable, and predictable, and then a big milestone, take a capital efficient model, move it to adjac…”
David Appel Jul 24, 2023 ▶ 8:04 3 Frameworks to Help Forecast & Inform your Board in Your First Three Year
Jul 24, 2023 positive
Insight
Appel advises startups to base operating plans on a 60% probability
“There's different types of forecasts. The plan, your stretch, and your BHAG. Your plan is 60% likely to hit. And this is what you want to do in building what your valuation's coming from against these metrics that we've talked about. But this is what you want …”
David Appel Jul 24, 2023 ▶ 12:05 3 Frameworks to Help Forecast & Inform your Board in Your First Three Year
Jul 24, 2023 positive
Insight
Appel advises setting startup stretch targets at a 30% probability
“The stretch is 30% chance of beating. This is the rally target for the company around a big milestone.”
David Appel Jul 24, 2023 ▶ 12:24 3 Frameworks to Help Forecast & Inform your Board in Your First Three Year
Aug 2, 2023 neutral
Disclosure
AntUSA transitioned to a SaaS business model around 2019
“We became software as a service really over the last three or four years.”
Dimitri Goichman Aug 2, 2023 ▶ 3:03 Bootstrapped doing $2.4m Revenue, $600k Cash in bank, helps retailers manage inventory
Sep 22, 2023 negative
Insight
Anupam Rastogi: Most SaaS Should Be Built Without Venture Capital
“Venture capital is not, For everyone, I'd say, in fact, for a very small percentage of founders and companies, I'd say a lot of SaaS can be built without venture capital and should be built without venture capital.”
Anupam Rastogi Sep 22, 2023 ▶ 17:55 Behind The Term Sheet: How this $76m Seed Stage Fund Really Works
Oct 17, 2023 positive
Assertion Not checkable as stated
Sixty Percent of Mostly Metrics' CFO Subscribers Work in SaaS
“About 60%.”
CJ Gustafson Oct 17, 2023 ▶ 19:14 How to launch a Newsletter, get 7k Subs, first $5k Sponsor. SaaS Next?
Dec 14, 2023 positive
Insight
Miller: SaaS acquisitions should break even immediately on customer acquisition
“It's a reasonable question, but we looked at it as we wanted, we had an immediate sale, and if we could make it, if we spent a dollar, can make a dollar, then we knew that all renewals were profit after that. So we didn't have to invest any money. If we could …”
Brad Miller Dec 14, 2023 ▶ 4:57 Masters of Debt: How I bought a $5m SaaS Company Using Debt, Grew to $20m, Then Flipped for a Huge Gain
Dec 19, 2023 positive
Insight
Clayton: Marketplaces must build full SaaS tool suites to succeed
“One reason why I envy SaaS founders is like, I had to build all that anyway. Like I got to build the route optimization. I got to build the CRM. I got to build the biddings. I got to build the review system. I got to build every single system to make it work. …”
Brian Clayton Dec 19, 2023 ▶ 7:17 How to build a $4.5m revenue company with 0 Full Time Employees
Apr 4, 2024 negative
Insight
Grønnegaard: Every new SaaS tool creates another customer data silo
“But fundamentally, like what happens is every time you add a new product, you add a new data silo. So every time you add a product, you create a new space for your customer data to live.”
Lars Ganagal Apr 4, 2024 ▶ 2:27 Genius SaaS Pricing Page Generated $3m in Revenue Last Year
Apr 25, 2024
Insight
Bootstrapped SaaS bottlenecks flip from cash to hiring at $10M ARR
“Once we approached 10, it flipped, where all of a sudden we had plenty of money, and the hard part, the harder part became finding the right people to hire, figuring out what position to bring in next, really educating ourselves.”
Gregory Galant Apr 25, 2024 ▶ 11:06 How I Turned my Podcast into a $50m ARR B2B SaaS
May 30, 2024 positive
Opinion
Moore: Stack Interoperability Is the Primary Factor for SaaS Buyers
“Their buying decisions are actually governed by what tools Are interoperable with the things they already have in their stack, which is probably the prominent buying determiner at this point for most software products, particularly in SAS.”
Bob Moore May 30, 2024 ▶ 20:12 How to Sell your Company for $60m (from a Founder who did it)
Aug 29, 2024 negative
Insight
Schumacher: Well-managed SaaS companies almost never go bankrupt without excessive VC funding
“If you manage the SaaS well, it's almost impossible to get into bankruptcy. It usually only happens if there's a VC pouring too much money. Founders go crazy. The environment tanks.”
Tim Schumacher Aug 29, 2024 ▶ 10:27 The Micro PE Playbook: They Bought 20 SaaS Companies, $60m ARR, 300 people
Oct 17, 2024 positive
Insight
Robinson: Data Businesses Scale to Better Margins Than Traditional SaaS
“The margins, I think, are typically better than SAS as you keep scaling. You know, you kind of have this, like, wonderful quality where you compile a lot of data at SAS margins, and then You don't really have to increase the spend on that data if you do it the…”
Adam Robinson Oct 17, 2024 ▶ 5:43 Adam Robinson Shares Profit and Loss, $22m Revenue, Strategy behind Linkedin and Lawsuit
Feb 4, 2026 bearish
Prediction Not checkable as stated
Spiegel: Pure SaaS companies will see revenue drop to zero within years
“So, I mean, look, my general thought on this is SAS is dead. So if you're just SAS, your revenue is going to go to zero in the next couple of years.”
Matt Spiegel Feb 4, 2026 ▶ 23:43 How to Scale to $12M ARR: The Serial Founder Playbook for Vertical SaaS and Agentic AI
Feb 12, 2026 neutral
Disclosure
Vantaca's core SaaS product accounts for over 60% of total revenue
“Yeah, that's fair.”
Ben Currin Feb 12, 2026 ▶ 10:55 Bootstrapping to $50M ARR in Vertical SaaS | Vantaca's HOA Software Playbook
Apr 1, 2026 bullish
Insight
Goyo: SaaS is shifting from dashboards to 'results as a service'
“So I'm a huge fan of this new product category that is result as a service, you know, and I think it's like moving from having a dashboard where you pay an employee to do actions. Now it's like a platform where AI agents are doing action on the side of your em…”
Jeremy Goyo Apr 1, 2026 ▶ 19:25 How Allo Reached $10M Revenue With 5,000 Customers
Jun 11, 2026 bullish
Insight
Latka: Combining IoT and SaaS creates highly defensible AI data moats
“You're seeing the world of AI. Anyone that has a data moat really wins. And one way to build an impressive data moat is to have a SAS plus business model. We have IOT plus SAS.”
Nathan Latka Jun 11, 2026 ▶ 1:37 Tive Hit $100M Revenue After a Down Round and $10K in the Bank
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 2,600 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.