Maruthavanan: "Save time" SaaS pitches fail in time-rich, money-poor markets
Rajan Maruthavanan · 108 ways of getting to a million dollars in ARR · Jul 10, 2023 · at 12:36
Rajan Maruthavanan, co-founder of Upeka and former Intuit product leader, analyzes why SaaS business models struggle when expanding to developing markets like India.
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“So there are some geographies which are time rich, but money poor, and if you sell save time there, it's not going to work. But some geographies which are money rich and time poor, then save time value proposition and messaging is going to work.”
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