Assertion Not checkable as stated
Bombora secures exclusive data rights with 70% of its publisher partners
“About like, 70% of those relationships that we have with those publishers are exclusive. So there is no way to get the buying signals anywhere else other than through Bombora.”
Assertion Not checkable as stated
Bombora generated $26M ARR in 2018 and over $30M in 2019
“Two years, nine, nine, 2000 and 19, we did over 30. 2018 was 26.”
Disclosure
CEO Eric Matlick applied for over $1M in PPP relief for Bombora
“It's a little over a million. I have no idea what to expect. We put the application in and”
Assertion Supported
Matlick: B2B purchasing propensity dipped in February 2020 before stabilizing in April
“By the second week in February, something very strange happened, and all of a sudden, there was a pretty big diversion or a dip in company propensity to purchase, and we know why that was. Most likely because of COVID. And that is actually what happened over t…”
Assertion Not checkable as stated
Bombora surpassed $10 million in revenue last year and doubled again
“I will say that last year we did well over ten million and then I told you that we doubled again.”
Insight
Variable CPM revenue provides upside on top of a predictable SaaS baseline
“So we love SAS revenue and we're, we want it to be a bigger piece of the pie. But I, you know, I like variable revenue, you know, variable revenue allows you to have some upside. I'd like more consistency in the business. I'd like to be able to predict and pro…”
Disclosure
Matlick: 65% of Bombora revenue comes from subscriptions
“A lot of our revenue over, over 50 clusters, 65% of our revenue today is subscription revenue.”
Assertion Not checkable as stated
Matlick: Bombora processes 30 billion page events monthly
“We see. Thirty billion pages on a given month.”
Assertion Not checkable as stated
Matlick: Close to 2,000 customers purchase Bombora data
“There's close to 2000 customers that purchased the Bombora data.”
Assertion Not checkable as stated
Matlick: Bombora has almost 200 direct sales customers
“And today we have almost 200 customers that are buying us directly.”
Assertion Not checkable as stated
Bombora's enterprise ACV hits $150k while mid-market strategy targets $30k
“Yeah, our ACV was around 150, but it's it'll go down actually now that we're focusing on, on the mid-market, if you will. And so those are like the 30,000 dollar range ACVs.”
Disclosure
Matlick: Bombora planned 35% growth in 2020 before lowering targets
“This year we were planning on growing around 35%, and I'll tell you that we did take our numbers back a little bit over the last few weeks.”
Assertion Not checkable as stated
Bombora closed record new customer logos during the March 2020 market crash
“In fact, in March, in the last two weeks in March, even we closed more new logos, new customers than we've really ever closed before.”
Assertion Supported
Matlick: Online B2B content consumption surged in early 2020, led by healthcare and finance
“What this is showing that there's the amount of consumption that business professionals are doing has been very steady in the last few weeks has increased significantly. Of course, as you would expect this looks at a bunch of different Large topical areas like…”
Assertion Contradicted
Industry Brains was first to market with B2B pay-per-click before Google
“Progression has gone from pay-per-click back the day before Google was auctioning clicks. We were the first to market there with a B to B product called industry brands.”
Assertion Not checkable as stated
Bombora counts over 55 channel partners selling its analytics SaaS product
“We have over 55 channel partners who sell our analytics SaaS product, if you will.”
Assertion Not checkable as stated
Bombora's SaaS analytics product accounts for 40% of total revenue
“So the SAS analytics piece of our business is growing a little bit faster and it's now about 40% of our revenue and it'll, it'll continue to grow.”
Assertion Not checkable as stated
Bombora has 4,000 total data customers via direct and channel sales
“So to get into some numbers for you, we actually have almost 4000 or approximately 4000 customers of our data. Many of which are not buying from us directly, they're buying through our distribution channels.”
Assertion Not checkable as stated
Bombora has hundreds of direct SaaS platform customers
“The SaaS platform is probably in the hundreds right now, and we have an account-based strategy, if you will where we're going after the largest companies first, so we like a key account list, and so we're going after, you know, the very largest B to B companie…”
Disclosure
Eric Matlick funded 70% to 80% of Bombora's seven-figure initial round
“Probably about 70, 80% of it is mine. You know, I'm well, well over seven figures myself”
Assertion Not checkable as stated
Matlick: Bombora is profitable and cash-flow positive
“We were basically cashflow neutral last year and this year. So But we're profitable and cashflow positive.”
Disclosure
Bombora employs just under 20 quota-carrying sales reps
“It's just under 20.”
Assertion Not checkable as stated
Madison Logic had an all-common cap table with zero VC backing
“The cap table of the original company was very similar to this one. It was all individuals. I didn't, right. It was mainly me and a bunch of angels. We didn't have a complicated cap structure with preferred shares, all common shares. There was no VC or, you kn…”
Assertion Not checkable as stated
Matlick: Bombora has doubled yearly and reached 60 employees
“So we've done, we've doubled every year now. So we're in our third, third year. We're now up to 60 employees.”
