Variable CPM revenue provides upside on top of a predictable SaaS baseline
Eric Matlick · 895 $10m+ Balancing Act Between SaaS and Variable CPM Revenue · Jan 5, 2018 · at 15:48
Eric Matlick, CEO of Bombora, explains why he refuses to abandon variable CPM data revenue entirely in favor of a pure SaaS subscription model.
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“So we love SAS revenue and we're, we want it to be a bigger piece of the pie. But I, you know, I like variable revenue, you know, variable revenue allows you to have some upside. I'd like more consistency in the business. I'd like to be able to predict and project Our revenue, like, is it for three years out? But I also like to have, well, I need it too, but I like the variable piece as the icing on the cake rather than the cake.”
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