CP/M

“So our published prices are 15 dollars CPM, so they are quite you know, significantly more targeting or allow people to target better, hence, you know, more premium pricing, and that can be even more premium if you add additional targeting options we provide, …”

“I would say in the industry, a 20 dollar CPM is a premium high CPM. Okay. And we tend to be a little higher than those CPMs because it's an engagement.”

“It's a CPM model. So based on the amount of complexity of the data that you're using for the targeting, it's a incremental CPM charge on your ad serving.”

“So we love SAS revenue and we're, we want it to be a bigger piece of the pie. But I, you know, I like variable revenue, you know, variable revenue allows you to have some upside. I'd like more consistency in the business. I'd like to be able to predict and pro…”

“So now I charge, you know, 20 times what I would charge if it was just on a CPM basis, because I know my audience buys.”