Verrilli: Twitch assumed streams under 1,000 viewers were uneconomic
“At Twitch, we used to basically assume that if it's less than a thousand people on the stream, it's non-economic.”
Lampropoulos: The best influencer deals pay $2–$5 CPM with view guarantees
“The best deals you can make
Are 20 to 50% upfront for four to five videos with a view guarantee.
That's based on a two dollar to five dollars CPM.”
Slonimski: Consumer Apps Cannot Survive on a Single Subscription Stream
“In the world where CPMs are very high and user acquisition is super expensive, you don't make a living from one subscription.”
Renoui: MENA e-commerce features 50% lower CPMs, higher AOV, and higher LTV
“So the market in the MENA, you have almost 50% less CPMs, your AOV is much higher, your LTV is much higher.”
Isenberg: Consumer AI apps hit $1M MRR via $5 creator CPMs
“Had the founders of in two separate pods Cal AI come and Riz GPT come, come and do an interview. And I asked them how much do they pay per CPM? Like what is successful for them? So they basically acquire, I mean, they're doing like a million dollars a month. M…”
Schneider: Direct ad CPM on TikTok averages $10
“The average CPM on TikTok is about 10 dollars if you're buying through.”
Digital advertising CPMs compound at approximately 40% per year
“The second force at play is essentially the market-wide, the CPMs are just compounding. The number we've seen is about 40% a year, and that's just because of a number of factors around the algorithms of new competitors coming into the market.”
Latka charges sponsors 20x standard podcast CPMs due to high conversion
“So now I charge, you know, 20 times what I would charge if it was just on a CPM basis, because I know my audience buys.”
Variable CPM revenue provides upside on top of a predictable SaaS baseline
“So we love SAS revenue and we're, we want it to be a bigger piece of the pie. But I, you know, I like variable revenue, you know, variable revenue allows you to have some upside. I'd like more consistency in the business. I'd like to be able to predict and pro…”
Nardone: Flashtalking charges incremental CPM fees based on targeting data complexity
“It's a CPM model. So based on the amount of complexity of the data that you're using for the targeting, it's a incremental CPM charge on your ad serving.”
Jun Group charges above a premium $20 CPM for engagement ads
“I would say in the industry, a 20 dollar CPM is a premium high CPM. Okay. And we tend to be a little higher than those CPMs because it's an engagement.”
Wittig: Hornet's published ad pricing is $15 CPM
“So our published prices are 15 dollars CPM, so they are quite you know, significantly more targeting or allow people to target better, hence, you know, more premium pricing, and that can be even more premium if you add additional targeting options we provide, …”