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Mitchell Reichgut

Creator, Smalltime Comics · 1 appearance on the record.

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founderexecutiveauthorsmalltimecomics.com ↗

Mitchell Reichgut co-founded the digital video ad tech company Jun Group in 2005 and served as its CEO until 2019. He previously worked as an advertising creative director and later turned to creating graphic mysteries with Smalltime Comics.

7statements → 3claims → 2claims resolved → 4/5average certainty → 1.86/5average debate potential → 3said about them ↓

0 supported 1 partly supported 1 contradicted 1 not checkable as stated how the 3 claims stand · each chip opens the sources

3 assertions · 1 opinion · 3 disclosures · every statement was checked. The predictions and assertions are the 3 claims: statements the public record can support or contradict. 2 are resolved, and 1 names no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Mitchell argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable contradicted claim

Assertion Contradicted
Mobile app developers pay $7 to $8 for every app download
“App developers pay seven or eight dollars just for every single user that downloads that app, so they're precious.”
Mitchell Reichgut Sep 18, 2017 ▶ 7:43 786: How This Ad Tech Company Used $1m+ In Mezzanine Debt to Grow Profitably

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Mitchell Reichgut on measured tape to publish a rate. This says nothing about how they speak.

Everything Mitchell Reichgut said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Disclosure
Jun Group achieves 90%+ completion on 30-second opt-in video ads
“So we get 90 some odd percent of people watching to the end of a 32nd spot and three to five percent of those people visiting the brand's website or taking a social action afterwards, which is stellar.”
Mitchell Reichgut Sep 18, 2017 ▶ 6:08 786: How This Ad Tech Company Used $1m+ In Mezzanine Debt to Grow Profitably
Opinion
Most ad tech platforms lose money chasing VC-fueled acquisition growth
“Frankly, most of them lose money. You know, and you'll, you're reading a lot of layoffs and stuff in ad tech. That's because a lot of them signed up with a venture capital fund wanted to grow really fast and sell it. And so there was never profit built into th…”
Mitchell Reichgut Sep 18, 2017 ▶ 10:31 786: How This Ad Tech Company Used $1m+ In Mezzanine Debt to Grow Profitably
Assertion Partly supported
90% of mobile time is spent inside apps, primarily games
“90% of the time that all of us spend on a mobile device is in an app, and most of those apps are games.”
Mitchell Reichgut Sep 18, 2017 ▶ 4:38 786: How This Ad Tech Company Used $1m+ In Mezzanine Debt to Grow Profitably
Assertion Contradicted
Mobile app developers pay $7 to $8 for every app download
“App developers pay seven or eight dollars just for every single user that downloads that app, so they're precious.”
Mitchell Reichgut Sep 18, 2017 ▶ 7:43 786: How This Ad Tech Company Used $1m+ In Mezzanine Debt to Grow Profitably
Assertion Not checkable as stated
Jun Group charges above a premium $20 CPM for engagement ads
“I would say in the industry, a 20 dollar CPM is a premium high CPM. Okay. And we tend to be a little higher than those CPMs because it's an engagement.”
Mitchell Reichgut Sep 18, 2017 ▶ 12:54 786: How This Ad Tech Company Used $1m+ In Mezzanine Debt to Grow Profitably
Disclosure
Jun Group bootstrapped until a 2015 private equity deal with Halyard
“We bootstrapped this thing all the way until 2015 when we finally did a, not a VC deal, but a private equity deal with a company called Halliard Capital.”
Mitchell Reichgut Sep 18, 2017 ▶ 8:41 786: How This Ad Tech Company Used $1m+ In Mezzanine Debt to Grow Profitably
Disclosure
Jun Group raised early-stage mezzanine debt from WTI to scale
“I should mention that we had a wonderful partner in those years or shortly after they're called WTI, Western Technology Investment that we did a round of mezzanine debt, and that really helped us get through the early years and ramp up.”
Mitchell Reichgut Sep 18, 2017 ▶ 15:47 786: How This Ad Tech Company Used $1m+ In Mezzanine Debt to Grow Profitably

The other half of the tape: Mitchell Reichgut's own voice is left out of every number here. Other people bring the name up 3 times in 1 episode on Top Founders. every mention, with the transcript →

Who brings them up most Nathan Latka 3

Every mention by year

tap a year for its mentions
0021312017episodesmentions
0112017episodes it came up in
001.50.5312017episodesmentions per episode
2017 3 mentions in 1 episode

Appearances (1)

EpisodeDateSpeaking time
786: How This Ad Tech Company Used $1m+ In Mezzanine Debt to Grow Profitably Sep 18, 2017 9m
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