The Ledger
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Jun Group achieves 90%+ completion on 30-second opt-in video ads
“So we get 90 some odd percent of people watching to the end of a 32nd spot and three to five percent of those people visiting the brand's website or taking a social action afterwards, which is stellar.”
Most ad tech platforms lose money chasing VC-fueled acquisition growth
“Frankly, most of them lose money. You know, and you'll, you're reading a lot of layoffs and stuff in ad tech. That's because a lot of them signed up with a venture capital fund wanted to grow really fast and sell it. And so there was never profit built into th…”
90% of mobile time is spent inside apps, primarily games
“90% of the time that all of us spend on a mobile device is in an app, and most of those apps are games.”
Mobile app developers pay $7 to $8 for every app download
“App developers pay seven or eight dollars just for every single user that downloads that app, so they're precious.”
Jun Group charges above a premium $20 CPM for engagement ads
“I would say in the industry, a 20 dollar CPM is a premium high CPM. Okay. And we tend to be a little higher than those CPMs because it's an engagement.”
Jun Group bootstrapped until a 2015 private equity deal with Halyard
“We bootstrapped this thing all the way until 2015 when we finally did a, not a VC deal, but a private equity deal with a company called Halliard Capital.”
Jun Group raised early-stage mezzanine debt from WTI to scale
“I should mention that we had a wonderful partner in those years or shortly after they're called WTI, Western Technology Investment that we did a round of mezzanine debt, and that really helped us get through the early years and ramp up.”