The buzzwords, every show
What the tape talks about across 44 shows: every name said in every transcript, counted by year, 2010 to 2026. The line on a card is the share of that year's mentions, per ten thousand, so a network that doubled its tape does not read as every topic doubling. Rising and fading compare 2025 with 2026 for names said at least 40 times across at least 3 episodes in one of the two.
shows 
every show 44 of 44
Most said all time, the names said most across the shows in view
Google → company
29,042 mentions in 6,789 episodes on 43 shows
2010peak 326.5/10k2026
first said Jan 25, 2010 by Seth Godin on Mixergy @4:47 OpenAI → company
18,230 mentions in 2,655 episodes on 42 shows
2010peak 197.1/10k2026
first said Sep 15, 2016 by Elon Musk on the Y Combinator Startup Podcast @12:53 Facebook → company
17,122 mentions in 4,628 episodes on 29 shows
2010peak 206/10k2026
first said Dec 5, 2013 by Hilary Mason on the MAD Podcast @6:45 Apple → company
14,328 mentions in 3,087 episodes on 42 shows
2010peak 298.4/10k2026
first said Jan 25, 2010 by Seth Godin on Mixergy @12:56 Amazon → company
13,772 mentions in 3,910 episodes on 42 shows
2010peak 174.8/10k2026
first said Apr 23, 2012 by Jermaine Griggs on Mixergy @45:19 Elon Musk → person
12,685 mentions in 2,553 episodes on 42 shows
2010peak 107.2/10k2026
first said Dec 18, 2014 by Matt Turck on the MAD Podcast @36:18 Donald Trump → person
12,442 mentions in 1,422 episodes on 38 shows
2010peak 103.1/10k2026
first said Apr 23, 2012 by Andrew Warner on Mixergy @33:07 YouTube → company
11,708 mentions in 3,698 episodes on 42 shows
2010peak 79.8/10k2026
first said Jan 28, 2010 by Brian Chesky on Mixergy @30:19 ChatGPT → product
11,054 mentions in 2,630 episodes on 42 shows
2010peak 114.7/10k2026
first said Dec 3, 2022 by Jason Calacanis on All-In @1:02:52 Microsoft → company
10,602 mentions in 2,691 episodes on 41 shows
2010peak 75.2/10k2026
first said Jan 25, 2010 by Seth Godin on Mixergy @5:06 Anthropic → company
9,346 mentions in 1,653 episodes on 41 shows
2010peak 192.1/10k2026
first said Feb 28, 2023 by Raza Habib on the Y Combinator Startup Podcast @6:07 NVIDIA → company
7,826 mentions in 1,341 episodes on 39 shows
2010peak 77.7/10k2026
first said Nov 20, 2014 by Matthew Zeiler on the MAD Podcast @12:23 Instagram → product
7,535 mentions in 3,024 episodes on 42 shows
2010peak 48.8/10k2026
first said Dec 5, 2013 by Mike Dauber on the MAD Podcast @13:52 Y Combinator → fund
7,491 mentions in 1,579 episodes on 40 shows
2010peak 831.2/10k2026
first said Jan 25, 2010 by Andrew Warner on Mixergy @32:36 LinkedIn → company
7,144 mentions in 2,929 episodes on 42 shows
2010peak 49.4/10k2026
first said Dec 5, 2013 by Hilary Mason on the MAD Podcast @21:07 Steve Jobs → person
6,973 mentions in 1,266 episodes on 40 shows
2010peak 51.5/10k2026
first said Dec 5, 2013 by Matt Ocko on the MAD Podcast @29:42 Rising in 2026 share of the year's mentions, 2025 against 2026
OpenClaw → product
1,141 mentions in 188 episodes on 23 shows
2010peak 36.8/10k2026
2025: 0 (0/10k) → 2026: 1,141 (37/10k)
first said Jan 27, 2026 by Greg Isenberg on the Startup Ideas Podcast @0:00 Chung Ju Yung → person
469 mentions in 8 episodes on 5 shows
2010peak 14.3/10k2026
2025: 6 (0/10k) → 2026: 444 (14/10k)
first said Oct 9, 2023 by Jacob Apple on Top Founders @15:06 Claude Cowork → product
343 mentions in 77 episodes on 22 shows
2010peak 11.1/10k2026
2025: 0 (0/10k) → 2026: 343 (11/10k)
first said Jan 13, 2026 on TBPN @30:23 Andre Agassi → person
351 mentions in 11 episodes on 8 shows
2010peak 11/10k2026
2025: 1 (0/10k) → 2026: 340 (11/10k)
first said Jan 2, 2019 by Mark McClusky on the a16z Podcast @56:23 Joseph Pulitzer → person
277 mentions in 6 episodes on 4 shows
2010peak 8.8/10k2026
2025: 1 (0/10k) → 2026: 272 (9/10k)
first said Sep 22, 2021 by David Rosenthal on Acquired @2:07:50 Soichiro Honda → person
279 mentions in 7 episodes on 2 shows
2010peak 8.9/10k2026
2025: 2 (0/10k) → 2026: 277 (9/10k)
first said Sep 12, 2025 by David Senra on Founders @1:04:58 Christopher Nolan → person
585 mentions in 51 episodes on 17 shows
2010peak 10.5/10k2026
2025: 7 (0/10k) → 2026: 324 (10/10k)
first said Apr 16, 2019 by Daniel Gross on the Knowledge Project @1:10:13 Rogo → company
270 mentions in 41 episodes on 8 shows
2010peak 8.6/10k2026
2025: 3 (0/10k) → 2026: 267 (9/10k)
first said Aug 7, 2025 by Brian Halligan on 20VC @57:32 Fading in 2026 share of the year's mentions, 2025 against 2026
Hetty Green → person
514 mentions in 10 episodes on 4 shows
2010peak 10.8/10k2026
2025: 507 (11/10k) → 2026: 0 (0/10k)
first said Mar 29, 2023 by David Senra on Acquired @1:36:20 Anna Wintour → person
777 mentions in 19 episodes on 7 shows
2010peak 9.6/10k2026
2025: 450 (10/10k) → 2026: 2 (0/10k)
first said May 29, 2017 by Blake Mycoskie on How I Built This @34:08 Ratan Tata → person
350 mentions in 13 episodes on 4 shows
2010peak 7.1/10k2026
2025: 335 (7/10k) → 2026: 3 (0/10k)
first said Nov 10, 2019 by Paroon Chadha on Top Founders @14:29 Jim Clayton → person
271 mentions in 7 episodes on 4 shows
2010peak 5.6/10k2026
2025: 266 (6/10k) → 2026: 1 (0/10k)
first said Mar 29, 2023 by David Senra on Acquired @2:27:54 Les Schwab → person
514 mentions in 29 episodes on 4 shows
2010peak 6.6/10k2026
2025: 309 (7/10k) → 2026: 7 (0/10k)
first said Mar 29, 2023 by David Senra on Acquired @3:04:05 Fred Smith → person
295 mentions in 19 episodes on 8 shows
2010peak 5.9/10k2026
2025: 279 (6/10k) → 2026: 6 (0/10k)
first said Jun 19, 2016 by Alex Skatell on Top Founders @18:59 Dietrich Mateschitz → person
510 mentions in 14 episodes on 5 shows
2010peak 6.5/10k2026
2025: 307 (7/10k) → 2026: 8 (0/10k)
first said Apr 20, 2024 by David Senra on Founders @0:00 Jiro Ono → person
196 mentions in 5 episodes on 5 shows
2010peak 4.1/10k2026
2025: 194 (4/10k) → 2026: 0 (0/10k)
first said Nov 23, 2023 by Henry Belcaster on the Startup Ideas Podcast @9:11 Counted from every scene of every transcript by the mention run (Gemini reads the tape, one record per name per scene). Talking to someone in the room is not a mention of them. Subsidiaries stay under their parent on the entity pages but count for themselves here. Tap a name for its page across every show, with the mentions by year and the scenes.