Instagram

“And so if Muse works its way into Instagram, which a lot of people do use, it'll probably get a lot of adoption. If it's a separate app, it's a little bit trickier.”

“I think go viral is the wrong idea. It's sort of this, like, false hope, like, lottery ticket type of mentality. But when you say, I'm one format away, you have all of the upside of the go viral lottery ticket, but you're actually using a more grounded approac…”

“Meta agrees to pay eighteen billion to settle U.S. Lawsuits over children's social media addiction, and it's going to pay it over the next decade, and strictly limit how teenagers use Facebook and Instagram under an agreement with nearly all U.S. States to res…”

“Think of what Meta would be Without Instagram. That company might be gone.”

“We closed the investment in Instagram on a Thursday, and he sold it on a Sunday. Great IR, but we didn't make any money, really.”

“All of the sort of existing networks have been so trained on the methodology of building new networks that they're very careful to ensure no one does it on their networks. So Instagram, TikTok, X, it's very hard to build a new sort of distribution channel off …”

“I worked on IGTV, which was, like, a huge flop, and then we shipped Reels and Reels was, like, we, and look, I mean, that's a good example, because, like, we had, we just, like, kind of baked in some wrong assumptions, and we held on to a few constraints, But …”

“Like we spent more time at Instagram, we definitely moved slower. And I would say that we changed the product less and that actually worked really well for most stages of Instagram. But I don't think that that would work in, in the current stage of where we're…”

“These companies like Instagram, you know, and products that are surfacing media for them, it's binary. It's like, if it has a CGPA in it that says any AI was used, they reported as being made with AI.”

“Zuckerberg, please explain how this concept is compatible with the fact that you have sued every startup, many of which I've invested in, that has ever tried to index or use the social graph at Instagram or Facebook.”

“A New Mexico judge has ordered Meta to pay more than nine hundred million dollars And impose new restrictions on how minors in the state use Facebook and Instagram.”

“Charles was hired at OpenAI from Instagram to like help build creator sort of love for OpenAI products, ChatGPT.”

“There are other companies doing that by the way, and they can make some money off of it. Like it's nothing. It's a drop in the bucket. I think compared to what Facebook is an Instagram, like their core businesses and whatever WhatsApp, you know, fits into that…”

“The CTO of Workday is just a member of technical staff at Anthropic, CTO, CTO of Instagram, Box, the CTO. Super.com CTO. They're just like engineers now at Anthropic.”

“The only downside I feel now is that the algorithm decides, like, if as a new mom, for instance, I start talking about postpartum depression, which is a very real thing, you know, that you have a child already. So, I'm saying, if I start speaking about it on m…”

“Twitter's influence is amazing, but it tends to be elite kind of inside group influence. I think Instagram, Facebook still, YouTube, Is where you get to the early majority.”

“I have 1.2 million followers on Instagram. Yeah. I post a bunch of manifestation content, and this is my TikTok with 2.8 million followers. Combined views have generated over a billion views on TikTok, which is crazy.”

“We've adopted what we call pods, which are just mini teams where it's call it four to six engineers who are a bit more generalists. One We call product staff, which is sort of an evolution of the PM. So a PM who can do some of what a designer does, and some of…”

“I think we'll have more smaller teams and there'll be less people who manage thousands of people. And so That's not that that job will go away, but that will be less of what I'm looking for in hires because I'm gonna have less roles like that.”

“I think of vision as an articulation of the world or the state of the product you want to get to. And I think of strategy as an opinionated path to achieve that vision. If strategy, strategy can't be like, be the best or be amazing. It has to be controversial …”

“I think people assume that there's a much more detailed semantic understanding of everybody's interests and preferences in the algorithm than there is. Most of what's really driven the progress in the world of recommenders over the last five, 10 years have bee…”

“So what we do now is we let you know, quote unquote, see your algorithm. You can see what topics we think you're interested in. And you can adjust it. You can add and remove things, but the idea here, giving people some agency back in a world where, you know, …”

“Because we've done chronological by default and where you can make a default and you see not only does usage go down, overall sentiment goes down. The individual who made that choice might be happy at the moment, but when you just get pummeled with stuff you'r…”

“In a world where there's an abundance of synthetic content, I actually think people are going to seek out creativity and authenticity and people more, not less. And I think that that will help us. That doesn't mean that we won't have AI content on our platform…”

“I actually think we might be more practical to label camera captured content, like basically non AI content as opposed to labeling AI content long term for a couple of reasons.”

“So we've invested a lot over the last couple of years in ranking, not just increasing engagement, but increasing originality, increasing the number of pieces of content that break out increasing recency to stay culturally relevant. And so a lot of that has bee…”

“We had a redesign of feed that went to the video viewer. That was a test to four percent of users on iOS. It was a not, it was not going to roll out.”

“You can't launch something to three billion people and not test it first, but you can't test something at our scale and not expect people to cover it and not, and be, and so you have to be ready to talk about it before you even know you want to launch it.”

“And if we had the version of reels that we launched In like mid, just maybe we think it's like the summer of 20 20, in the summer of 2019. I think, I don't think TikTok isn't, I think TikTok is still big and important, but I don't think it's as big as it is no…”

“I actually don't think Google traffic is too expensive. I think if Facebook or Instagram traffic isn't converting, I would probably spend more time trying to optimize those. I don't need to make money on the Google traffic. Even if I'm overpaying, I mean, unle…”

“We got a billion views in three months, and all we did was take news from other platforms and put them on TikTok, Twitter, Instagram in a manner that Jen's guest didn't understand it.”

“It feels like they have a research organization, but they don't have an AI product organization that's actively productizing things as quickly.”

“I think when we created the brand in 2002 and three and four, our biggest obstacle was how are we going to get space in a retail environment controlled by four guys? I think today, now it's how are you going to own the most amount of attention from the consume…”

“I think we could have gotten there with like four to six, you know?”

“In about a month for Instagram, we could have done it probably in a week with the models”

“I actually think it's going to hit on with Meta if they do this and they build it into things like Instagram, because I think these things are already at large scale.”

“I think we could have gotten there with like four to six, you know?”

“Android we built. In about a month for Instagram, we could have done it probably in a week with the models”

“I, we looked at NPS, net promoter scores, and we saw That when people quit Facebook and quit Instagram, they went from a plus 35 to a -35.”

“We had one guy that had made one story post and from that we did a thousand dollars in revenue, which is insane for one story post on Instagram. And then when he made his actual first post, it got 50,000 views and we did like 4000 dollars in revenue just from …”

“Like I think someone can go and create a studio that just focuses on action apps. And I think those, you know, assuming they're picking the right niche, assuming it's a real pain point, assuming the customer has willingness to spend on that pain point. There's…”

“The biggest difference is that content from publishers used to go viral on Facebook all the time, and everyone used to be on Facebook. Now, now the social web is really fragmented. Some people are on Facebook, some on Instagram, some on TikTok, so, you know, s…”

“I know multiple people who've gone from zero to a 100,000 Instagram followers. By doing re-motion videos.”

“And I think what's so fascinating, I think now there's been maybe three or more of them, one out of Australia, I think one out of the Netherlands or something, one in the U.S., that show that Snapchat actually has a positive impact on people's well-being and r…”

“Reese Witherspoon put this thing on Instagram this week, which is just like, wow, I'm so interested in what's happening with AI, and women are pretty far behind on the learning curve here, and I'm like, curious to help them, and she got so much backlash.”

“If you can actually build that, like I could see how you, this could be a five, 10, fifteen million dollar ARR business on top of it, right? You start with Instagram reels and you probably focus on Facebook. Like the seniors are on Facebook.”

“Yeah, I mean, if you look at the, if you look at the big play scoreboard for that, it's like, bet a billion on Instagram, win a hundred billion plus, maybe four hundred billion. Bet seventy billion on Meta and VRAR, lose it all.”

“Fast forward today. These are record growth businesses now, right? Google search. We started the show talking about AI overviews and other things. Google search is a better business than it has ever been as is Facebook and Instagram.”

“It's no longer about followers. So don't worry that you don't have followers because all of the content, thanks to TikTok and like its influence on Instagram and Snapchat, all of the content gets shown to 200 people. They then use that to figure out whether it…”

“What's fascinating is when Snapchat is studied separately from social media, there's study after study, independent studies that show that Snapchat makes a positive impact on people's friendships, on their wellbeing, that is fundamentally Different from social…”

“On, on X, it's still very easy for an image to go viral, but if you think about, you know, Instagram, YouTube, like a standalone image just can no longer actually Get that. Escape velocity.”

“Like, no one's going to replace better digital ad position. I mean, like, I would even say in the AI world, they're even better positioned, because Google might lose digital ad share to AI chatbots, their search position in the future. So, like, no one's going…”

“I made a video about that and it got like one point Something million views. And that strategy that I brought to the internet has since been repeated so many times that it's referred to as the compare lists method.”

“All that we're doing is telling people who unfollowed them through leveraging Instagram's export data feature. So all that you have to do is go follow the steps to get your followers and following information that is approved from Instagram. We're not breaking…”

“As you expand every platform, you think like, okay, well I can get someone from this one to that one. It tends not to work. You tend to have to just play each platform for what it is.”

“We built out a large influencer network and that was our, Initial sort of, you know starting point for us. Like we use TikTok, Instagram, and part of this bunch of influencers to really, really spread the word out. And that sort of, you know, kickstarted the w…”

“I mean, we have almost five million followers on TikTok now, almost a million on Instagram, and some of our videos get twenty million views.”

“If you take Instagram, it's become almost no organic content. Like Matty will not post a picture of his You know, I don't know you having a drink on a weekend, nor will I, or nor will anybody, none of my friends. It seems to be a place where brands are showcas…”

“And again, I think what you find in the difference between tick tock and Instagram is You know, narrative, like, rough storytelling, real people in front of a camera, that's really on TikTok these days, and it's less so on, on some of these other platforms, …”

“The short form viewers on YouTube are not the same as long form viewers on YouTube, and short form vertical video that performs on Instagram probably won't perform the same way on YouTube shorts, and the viewers of shorts are, Like I said, distinct from YouTub…”