Instagram

“You have to repeat your mission and your purpose and the values you care about over and over and over and over. And sometimes you're like, doesn't everyone know this? It doesn't matter. Starting out your meetings with this is the Facebook mission. This is the …”

“And what's happened in the world today, I believe in music is not everyone, but too much. Fame has replaced great. And because fame is a gigantic currency, you can have a hit record or some success and then live off the fame of Instagram and et cetera for anot…”

“The problem is that you have this app that's a network, but no one's on the network, and it only becomes useful once people are on the network. So you have to have what we called single player mode feel awesome. And it turns out single player mode as a app whe…”

“I mean, we were like, on average, like six people for that first year. We only hired up to 13 right before we got acquired. So whenever people are like, ah, 13, I'm like, actually, it was more like five or six.”

“Instagram wasn't the first mobile app to offer photo filters, but it was the first to tap seamlessly into the social network ecosystem.”

“It's the only true, I think, fight Mike and I have ever had, which was we were scaling, and He was like, we're gonna need another server. And I was like, no, we don't. And it was cause I don't know, I was really cost conscious and like, it was going to be expe…”

“I think the best products are usually built Based on personal experience from your past, and you never know exactly what parts of your past will come together to, like, form that puzzle and be a product that you want to build for the world, but inevitably some…”

“On its first day in the App Store, 25,000 downloads. Within a week, a 100,000. Within 10 weeks, one million users.”

“So we went out and we got all these influencers who were photographers and designers to sign up, and I think we had a hundred people sign up. And the day we launched, they started posting all their photos to Twitter and to Facebook, and we figured out the vira…”

“So, adding complexity is okay as long as you don't add orthogonal use cases that feel totally unrelated.”

“So, adding complexity is okay as long as you don't add orthogonal use cases that feel totally unrelated.”

“I've put out resources on my Instagram, on our LinkedIn channel, on all our social media, on the Lubetzky Family Foundation website. There's a lot of language that people can feel free to use.”

“I think that I know, because I live in it every day, you can waste an ungodly amount of money on influencers, on Facebook, on Instagram, on TikTok, on Spotify just as easily as you can in a newspaper or billboard or radio.”

“Snapchat discovery is where a lot of creators should be making content, but they're only making it on Instagram and TikTok.”

“Meanwhile, LinkedIn is acting like Facebook in 2015, where on LinkedIn, if you post about floral arrangements, or why you're a good option for a corporate floral, or just a one-off Valentine's Day thing, it is more likely that you will get organic reach. On Li…”

“For example, on the Facebook side, they say, well, what people click en masse demonstrates their actual preferences, what they actually like, and so we have a democratic platform that promotes what people click on. It's a reflection of actual behavior and pref…”

“What people don't realize is that little clever video on Instagram that only got 90 views, one of those 90 views is someone who's actually considering to hire an attorney, and they actually like the fact that you were a little silly and not buttoned up, and yo…”

“I post on TikTok, IG, YouTube Shorts. I create design videos, and I take my followers kind of through the design journey of like, here's a problem, I need to solve it, and here is how I did that, and by the end of the 62nd video, you see the product that I end…”

“So I sat down with Claudia, like, let's hire some younger kids and let's really do this. We were 24 seven with the Instagram posting.”

“We were the first sports league on YouTube, the first sports league on Instagram, the first sports league on Snap.”

“For the last 10 years, Instagram is an agentic AI creating a TV show for you about your life and your friends and what you should care about and think about, and it includes what products you should be aware of. That is a decade old AI agent, right? It really …”

“Now they don't assemble into much bigger ideas. They don't assemble into larger emotional events. And so therefore they're very digestible and excretable very quickly.”