“I think the best products are usually built Based on personal experience from your past, and you never know exactly what parts of your past will come together to, like, form that puzzle and be a product that you want to build for the world, but inevitably something from your past triggers a memory and you say, you know what, people might just like that.”
quote is from the automated transcript, cleaned for reading:
filler sounds and stutters are removed, nothing is rephrased. names can be misheard
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Insight
Systrom: Product complexity is acceptable only without orthogonal use cases
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“The problem is that you have this app that's a network, but no one's on the network, and it only becomes useful once people are on the network. So you have to have what we called single player mode feel awesome. And it turns out single player mode as a app whe…”
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Systrom: The top growth lesson is hiring experts for your current problems
“So lesson number one is like, find great people that know their stuff, because there are a lot of them in the world, and they would be happy to deal with the problems that you are currently facing. That is the lesson number one of growing a company.”
Kevin SystromJul 28, 2023▶ 27:29Instagram Co-founder Kevin Systrom: Keep it simple while scaling big | Masters of Scale
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Systrom: Adding complexity works only if new use cases remain related
“So, adding complexity is okay as long as you don't add orthogonal use cases that feel totally unrelated.”
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Insight
Systrom: Entrepreneurs too often mistake two-way doors for irreversible decisions
“Far too many times entrepreneurs assume that things aren't reversible. Jeff Bezos talks about one-way doors. He likes employees to make decisions quickly when there are, I don't know, two-way doors or revolving doors. But when there are one-way doors, think lo…”
Kevin SystromJul 28, 2023▶ 33:17Instagram Co-founder Kevin Systrom: Keep it simple while scaling big | Masters of Scale
AssertionNot checkable as stated
Systrom: Instagram seeded launch with 100 designer influencers cross-posting
“So we went out and we got all these influencers who were photographers and designers to sign up, and I think we had a hundred people sign up. And the day we launched, they started posting all their photos to Twitter and to Facebook, and we figured out the vira…”
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