Gary Vaynerchuk, CEO of VaynerX, explains why modern advertising failure is not simply a digital versus traditional divide while discussing his book 'Day Trading Attention'.
“I think that I know, because I live in it every day, you can waste an ungodly amount of money on influencers, on Facebook, on Instagram, on TikTok, on Spotify just as easily as you can in a newspaper or billboard or radio.”
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More from Gary Vaynerchuk
Opinion
Vaynerchuk: In-office employees advance faster than remote workers due to osmosis
“It is very clear to me that the employees globally that are in the office are advancing past the ones that are not, because they're winning on the biggest thing in an office, it's called osmosis.”
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Disclosure
Vaynerchuk personally approves every single employee firing across global VaynerMedia
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“Going down rabbit holes became data points and context to other moments of going down rabbit holes that allowed me to either bail early, pattern recognition, or triple down on an opportunity, and so, you know, I'm a, I really don't know how a CEO or entreprene…”
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Opinion
Vaynerchuk: Super Bowl ads are underpriced for Fortune 500 companies
“Whether it's a Super Bowl ad, which I think is underpriced for Fortune 500, or it's a carousel ad on, you know, Instagram, or LinkedIn, or it's an emerging influencer on TikTok to make content for your local car wash business, or SaaS business selling to Fortu…”
Gary VaynerchukNov 16, 2023▶ 4:39GaryVee wants your attention w/ VaynerX’s Gary Vaynerchuk (Masters of Scale Complete Interview)
AssertionNot checkable as stated
Vaynerchuk: LinkedIn currently offers significantly more organic reach than Instagram
“Meanwhile, LinkedIn is acting like Facebook in 2015, where on LinkedIn, if you post about floral arrangements, or why you're a good option for a corporate floral, or just a one-off Valentine's Day thing, it is more likely that you will get organic reach. On Li…”
Gary VaynerchukNov 16, 2023▶ 7:15GaryVee wants your attention w/ VaynerX’s Gary Vaynerchuk (Masters of Scale Complete Interview)
Opinion
Vaynerchuk: Creators should build on Snapchat Discover, not just TikTok
“Snapchat discovery is where a lot of creators should be making content, but they're only making it on Instagram and TikTok.”
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