Spotify

“This is a community where people have known each other for 20 plus years. If you'd only been there for like 10 or 15, you're kind of like a newcomer, like maybe you'll be around, maybe you won't.”

“We never got it down to 200 milliseconds consistently. We got it down to about a half a second”

“I read in this book that the human brain takes about 200 milliseconds to perceive anything, like at all, so I said to the engineering team, we gotta get this down to 200 milliseconds, and at that time, in 2006, that was considered crazy.”

“So going from the beginning where I tried to get everything in all markets and realizing that that wasn't going to work, I decided to shift strategy and instead take a very narrow market where they lost most of it and said, look why, why don't I prove this to …”

“We give you a free product, and the better that free product is, the more you use it, the more you're going to convert.”

“If you looked at Sweden at that time, I think it had lost more than 80% of its entire revenue base. So it was really in shambles.”

“I had a drink with actually Daniel Ek at Spotify, And Daniel asked me, have they called you about this thing? Because I recommended you for the job.”

“I think that I know, because I live in it every day, you can waste an ungodly amount of money on influencers, on Facebook, on Instagram, on TikTok, on Spotify just as easily as you can in a newspaper or billboard or radio.”

“We put it in the category of a consumer subscription entertainment, you know, like a Spotify or a Netflix and the retention rates. Are at that level.”