Söderström: Higher-quality free products increase user engagement and paid conversions
Gustav Söderström · Spotify's Daniel Ek on how to build trust fast · Mar 22, 2023 · at 26:38
Gustav Söderström was not on this episode. A recording of them was played into it, so these are their words but not an appearance on Masters of Scale. It still counts as said, and it is kept out of every score on their page.
Spotify Chief R&D Officer Gustav Söderström explains the philosophy behind Spotify's freemium product strategy and why high free engagement drives paid subscription upgrades.
0:00 / 0:05exact quote · 5.7s
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“We give you a free product, and the better that free product is, the more you use it, the more you're going to convert.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →