Söderström: Frustrating free-tier users drives them away rather than converting them
Gustav Söderström · Spotify's Daniel Ek on how to build trust fast · Mar 22, 2023 · at 27:26
Gustav Söderström was not on this episode. A recording of them was played into it, so these are their words but not an appearance on Masters of Scale. It still counts as said, and it is kept out of every score on their page.
Spotify Chief R&D Officer Gustav Söderström critiques conventional freemium models that intentionally cripple free tiers to force users into paying.
0:00 / 0:06exact quote · 6.4s
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“They're saying, like, what if we frustrate the free users as much as possible? Surely we're going to push them over. What happens is they push them out.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →