TikTok

“They have just phenomenal machine learning. It makes me realize how bad YouTube is at this. But TikTok just nails me.”

“And what's happened in the world today, I believe in music is not everyone, but too much. Fame has replaced great. And because fame is a gigantic currency, you can have a hit record or some success and then live off the fame of Instagram and et cetera for anot…”

“I think that I know, because I live in it every day, you can waste an ungodly amount of money on influencers, on Facebook, on Instagram, on TikTok, on Spotify just as easily as you can in a newspaper or billboard or radio.”

“Snapchat discovery is where a lot of creators should be making content, but they're only making it on Instagram and TikTok.”

“When I make Facebook content, I'm thinking about parents. Because I know the demo's going to be older. Those are going to be different videos that I'm putting into TikTok where I know they're going to be youngsters. The words and the videos and slang and every…”

“I post on TikTok, IG, YouTube Shorts. I create design videos, and I take my followers kind of through the design journey of like, here's a problem, I need to solve it, and here is how I did that, and by the end of the 62nd video, you see the product that I end…”

“There was a time when I posted a video that, and I spent, like, nine to 10 hours editing, voiceover, writing, like, all of these things, filming, and you put up this video that you put so much work into, and I remember that video getting Literally, 12 views. N…”

“You can break it down by platform, and I actually can tell that the conversion rate is actually higher on Instagram Reels compared to TikTok.”

“I took off my video, removed YouTube and wrote YT and that video ended up going viral.”

“And we got bombarded, you know, with questions, and I was answering them, and they started to go viral, whatever number that meant, it did. And then, a year later, we launched, and so our business quadrupled. Like, it did really well.”

“Honestly, what worked is one night I sat down, it was a Friday night, I just got in the shower, my hair is wet, and I just told my story. And it connected on such another level that it went viral, did a million views while we're sleeping. We did a 100,000 doll…”

“So like the party animals, which people don't realize they have more followers than every major league baseball team on TikTok.”