TikTok

“Chat makes sense if you're the highest agency person in the world, which is Elon and Sam. But for the average consumer, like their ideal interface is TikTok. So we need to find something between chat and TikTok.”

“So, I think that affected music more sonically and creatively than, ah, streaming did, personally.”

“There's no such thing as social networks anymore in this world that you're hoping for, where there's no reverse chronological order, or there's no algorithmic feed. it, it's long past the point in time where that was even a possibility, and I think that You k…”

“Like there is an organized CCP funded campaign. I think against data centers here in America. Like I think a lot of it gets laundered through TikTok and it's just tragic because the other thing that's happening is this is re-industrializing America.”

“For that two hour time limit, it will be reduced to a one hour daily limit if TikTok, Snap, and YouTube also agree.”

“All of the sort of existing networks have been so trained on the methodology of building new networks that they're very careful to ensure no one does it on their networks. So Instagram, TikTok, X, it's very hard to build a new sort of distribution channel off …”

“To be honest, in any of the three kind of core companies that I've been at so far, It hasn't worked yet, but maybe I'll get a chance to change that at Victor.”

“So like the party animals, which people don't realize they have more followers than every major league baseball team on TikTok.”

“They built two extra data centers to be able to do the Reels algorithm, because if they didn't have that compute capacity, they could not have launched a competitor to TikTok on any normal time frame, because it was actually a compute intensive project, not ju…”

“In China, TikTok pushes out content about robotics, about aeronautics, about science.”

“In China, TikTok, you cannot access, if you're a, if you're under a certain age, you can't access TikTok. Like, when it's time to sleep, it's not available to you.”

“I have 1.2 million followers on Instagram. Yeah. I post a bunch of manifestation content, and this is my TikTok with 2.8 million followers. Combined views have generated over a billion views on TikTok, which is crazy.”

“I could start a new account today and Probably guarantee 50,000 followers in the next three to four months.”

“And once you have a video that really pops off, you want to like work backwards and ask yourself, What is a product that I could naturally insert into this video that would help the virality and also solve a problem that people are facing? Their first thought …”

“So we've invested a lot over the last couple of years in ranking, not just increasing engagement, but increasing originality, increasing the number of pieces of content that break out increasing recency to stay culturally relevant. And so a lot of that has bee…”

“And if we had the version of reels that we launched In like mid, just maybe we think it's like the summer of 20 20, in the summer of 2019. I think, I don't think TikTok isn't, I think TikTok is still big and important, but I don't think it's as big as it is no…”

“So we believe that Suno has, you know, I'm using this term loosely, but unlimited upside potential. You know, if you look back at the history of media on the internet, and you think about the generational platforms that truly democratized a medium, right? YouT…”

“We got a billion views in three months, and all we did was take news from other platforms and put them on TikTok, Twitter, Instagram in a manner that Jen's guest didn't understand it.”

“What we mean by virality is, has it hit over a 100,000 views on multiple pieces of similar content from accounts under 5000 followers? Now you'll ask me like, Ankit, why is 5000 important? You know, why could it not be coming from an account with million follo…”

“One of the secrets we had is we were having a woman who was reacting on the camera. We discovered that if we put the text Right on her neckline. So not on her face, right on her neckline, the video performed the best for some reason, right? This is something w…”

“Every phone has three to five TikTok accounts. You're looking at 15 to 20 TikTok accounts right now. This is the infrastructure we use to manage the distribution phase.”

“I think Twitter's text posts are, have been extraordinarily resilient. It was like, it's like this, you know, it's ability to survive The changes in the way people use TikTok and reels and social media.”

“Now, the best place to be a creator is to be a streamer. Partly because streams get clipped, and then those clips can get watched seven billion times in a week on TikTok and Instagram Reels and all these other places.”

“The biggest difference is that content from publishers used to go viral on Facebook all the time, and everyone used to be on Facebook. Now, now the social web is really fragmented. Some people are on Facebook, some on Instagram, some on TikTok, so, you know, s…”

“Honestly, what worked is one night I sat down, it was a Friday night, I just got in the shower, my hair is wet, and I just told my story. And it connected on such another level that it went viral, did a million views while we're sleeping. We did a 100,000 doll…”

“I would say when it comes to engagement, creating the ability for a social network to not need any social interaction and still be able to deliver you fantastic content, the TikTok recommendation algo is quite phenomenal.”

“And I think what's so fascinating, I think now there's been maybe three or more of them, one out of Australia, I think one out of the Netherlands or something, one in the U.S., that show that Snapchat actually has a positive impact on people's well-being and r…”

“TikTok did it with money which I actually thought was really innovative. They spend billions of dollars subsidizing both sides of their video marketplace, right? Acquiring customers to watch videos and then paying creators to make videos. And so they were able…”

“One of the things that Roblox Creators like is we share all of the signals of what's boosting something. It's almost as if we were YouTube or TikTok or real saying, here's all the factors that, you know, bring you up here.”

“It's no longer about followers. So don't worry that you don't have followers because all of the content, thanks to TikTok and like its influence on Instagram and Snapchat, all of the content gets shown to 200 people. They then use that to figure out whether it…”

“What's fascinating is when Snapchat is studied separately from social media, there's study after study, independent studies that show that Snapchat makes a positive impact on people's friendships, on their wellbeing, that is fundamentally Different from social…”

“I've always had this theory that people open apps on their phone because they want to feel a feeling. You know, and I think, of course, there's some like functional set of needs, which is why you open calendar or something. But I also think that, you know, Wha…”

“The permanent decline of Hollywood. Employment. It's permanently in decline. It's not there. It's on, it's in decline because fewer movies and TV shows are being made. TikToks and YouTubes are doing it, and it's in permanent decline because every other country…”

“These kids are disengaged. They are addicted to TikTok and Fortnite, and they have mental health problems, and all these issues that are occurring, and they're the outcome of low standards, not high standards.”

“We have a high school. She's doing a Broadway musical. Right? Launch, all team produced Broadway musical. She sourced all the singers off TikTok. Million streams the first week when they went. They can fill, they filled, like, four times they filled a venue.”

“And I think because of things like TikTok, The truth has just gotten out there more, and so even if you see something of a video that you agree with, just liking, reposting, commenting, those things actually help to drive those videos up and to grow the audien…”

“I think, like, people are becoming smarter and becoming more able to see inauthentic characters and actors and contradictions that people have especially in, in politicians and, you know, exposing Kamala saying one thing over here, then later she's saying this…”

“We built out a large influencer network and that was our, Initial sort of, you know starting point for us. Like we use TikTok, Instagram, and part of this bunch of influencers to really, really spread the word out. And that sort of, you know, kickstarted the w…”

“I mean, we have almost five million followers on TikTok now, almost a million on Instagram, and some of our videos get twenty million views.”

“One, I use my OpenClaw agent, Larry, who automates all my TikTok marketing, and this is one of the main reasons why it hasn't scaled into thousands of MRR, it's because I am only doing this on one TikTok currently, and then I've got one TikTok for each of my a…”

“I wrote a script to combine all of these and make All the possible combinations of the hook plus demo plus text as it could, and this would generate about 400 videos each time that I could just bulk upload using a bulk scheduler, and that was still taking me a…”

“TikTok knows if it's posted through an API, and it just assumes, like you would, that it's posted by a bot, and it's just botted content, especially in the age of AI, and it gives it very little chance to do well.”

“What we learned is boomers love to point out the mistakes.”

“And again, I think what you find in the difference between tick tock and Instagram is You know, narrative, like, rough storytelling, real people in front of a camera, that's really on TikTok these days, and it's less so on, on some of these other platforms, …”

“Pick a niche that you know to market in and then build a super quick MVP in like two to three days with the help of AI or however you're going to build it quickly. And then you might want to do these things kind of in the same time, but you're going to researc…”

“There's people making TikToks about it now. And also it's on the cover of the Wall Street Journal.”

“Apps got way easier to build, and apps got way easier to be discovered. There's a new way to get discovered as an app. So the playing field reopened in a way that the window was sort of closed you know, over the last, let's say, five years ago.”

“Their monetization on a per minute basis is, I think, like five times lower than other platforms, like if you comp it to TikTok or Instagram”

“What actually matters, and this is a key thing, people get hung up on relative numbers, and what matters is absolute numbers. So it is better to have .one percent of your content is good if your content is like in the billions or trillions, as opposed to, oh, …”

“The problem with TikTok, and back then everyone was talking about user data. Who cares? Like the whole user data thing, people have this view of like the East German Stasi and like folders, like going through people's data. Like these are like vector databases…”

“The way that it shows up messily is we somehow do pass the law banning TikTok and it didn't get banned. And now it is sold, but China still controls the algorithm. So I think it's a big disaster.”

“So the streaming services, to me, are minutes away from being obsolete because of that. You can't rub against the artist like that. You just can't. You gotta give them what they want. They're driving this ship.”

“Instagram does. TikTok does. MTV did. Constantly, the music, the streaming services do. For some reason, the music industry is allergic to a customer. Okay. And I don't know why, but they don't have a end user.”

“I think TikTok didn't work for me yet. I think that sports endorsement in some kind of way didn't work for me as I expected it to work.”

“Also LinkedIn. I think LinkedIn potential is enormous. The arbitrage, again, is there. The targeting is not perfect as an other solution yet, but I believe that those two are having tons of opportunity for us.”

“I think the company's doing 15 or sixteen billion dollars in the US revenue, And they bought it for like one times revenue plus or minus.”

“Somebody said that TikTok is the best local search engine, and I think that's right. My kids have discovered crazy when you go traveling, crazy restaurants on TikTok that Google Maps would not really show or Yelp doesn't show, etc.”

“Active daily active users of chat GPT are ready today. Spend like 30 minutes at 20, 28, 29 minutes a day on the product. And, you know, to put that into context, I think Instagram's like 50 minutes a day and, you know, tick tock like Sadly, it's like 70 minute…”

“There's a huge revenue share that's going back to ByteDance in perpetuity that is obviously reflected in the valuation.”

“You got Oracle, you got private equity firm Silverlake, you got Abu Dhabi-based MGX. They will each own 15% of the new entity, while TikTok investors will own about 30%.”