TikTok

“So if you're doing a consumer good play, you may want to play with Spotify ads, TikTok ads, because those are the newest, lowest CPMs. Google and Facebook are going to be pretty saturated.”

“And for most companies, and for most products, there's typically one channel that works really well. I mean, if you even want to oversimplify it, think of it as like Google versus social. And social, I'll put in Meta, Facebook, Instagram, TikTok, right? And wh…”

“I think we're averaging somewhere around eighty million views a month on there.”

“I mean, you could just tell, like, people don't know how to fucking socialize, and I feel like people don't know how to sit down and do hard, deep, meaningful work, and people don't know how to socialize and talk with each other, and everyone is so fucking, li…”

“Each video on Instagram or TikTok averages about a thousand views, everything, you know, regular, regular account. So the math is you do a thousand videos On a thousand, it has a thousand views, and you will guarantee a million.”

“Let's say you open up a brand new account, you post it, that's also useless, because it's not target audience posting. And so the ideal play, let's say you had a fitness app, is you want to create a new account, watch all the fitness YouTubers, follow all the …”

“Per account, you can do about three videos. Three videos per day, I should say. And so anything above that, we notice there's diminishing returns. Anything below that, you're not doing enough.”

“If you post the same video twice on TikTok or Instagram, it doesn't matter if it's a brand new account, a new account, or influencer account, they will flag that video as already being posted.”

“TikTok three years forward is the largest social media in the United States, and on average users spend 90 minutes in TikTok, while on Instagram, I think it's 47, and Snapchat around 29.”