Most products naturally fit only one major customer acquisition channel
Hussein Fazal · He got rejected by 50 VCs & had 4 months of runway—3 years later, he's at $150M ARR & profitable.... · PMF Show · Feb 24, 2025 · at 53:32
Hussein Fazal, founder and CEO of Super.com, explains his Product-Market-Model-Channel Fit framework regarding consumer intent and channel distribution.
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“And for most companies, and for most products, there's typically one channel that works really well. I mean, if you even want to oversimplify it, think of it as like Google versus social. And social, I'll put in Meta, Facebook, Instagram, TikTok, right? And what happens is a lot of companies are like, oh, Google's working really well for me. Let me try and also get social to work, and they waste all this time and money, and it doesn't work. Or like, social's working really well for me. Let me try and get Google to work, and it doesn't work. And sometimes your product just has a natural fit with one of those two channels, and you got to figure it out.”
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