also referred to as: meta
includes Facebook Ads, Facebook Connect, Facebook Messenger, Facebook Reality Labs, Facebook Login, Facebook Marketplace
24 statements across 18 episodes · 12 bullish · 6 bearish · 19 people on the record · first statement Sep 1, 2022 by Matt Whitteker · said 326 times in 99 episodes since 2022 · across every show →
Mentions by year, the whole family
brought up most by Pablo Srugo (79), Merrill Lutsky (16), Saurav Chopra (14), Matt Whitteker (13), Hussein Fazal (10), Dean Brauer (10), Blake Hall (9), Aaron Goldsmid (8)
tap a year for its mentions
2026 28 mentions in 15 episodes 2 per episode
- He moved to the US with nothing. Now he does $750M ARR. | Mateo Marietti, Founder of CookUnity · PMF Show
- How I grew to $3M ARR in 6 months—& to a $1B valuation in 2 years. | Jay, Founder of Eve Legal · PMF Show
- He made 0 sales for the first 8 months. Now he does $200M+ ARR. | Ryan Anderson, Founder of Filevine · PMF Show
- His startup powers OpenAI's Voice Mode. Last month, they became a unicorn. | Russ d’Sa, Co-Founde... · PMF Show
- He pivoted at $1M ARR—then raised $120M. | Kevin Tian, Co-Founder of Doppel · PMF Show
- He raised a $10M seed with no revenue—then grew 30x to $30M in year two. | Bobby Samuels, Founder... · PMF Show
- Fired almost everyone, kept 2 engineers—grew 12x, raised $30M Series A | Notch
- Tries 1,000 ideas & kills most—how X built Waymo & Google Brain | X (Alphabet) · PMF Show
- 7 more episodes that year, every mention in 2026 →
2025 138 mentions in 41 episodes 3 per episode
- He started Groupon for SMBs, grew to $36M ARR—then exited for $170M. | Saurav Chopra, Founder of ... · PMF Show
- He hit $1M ARR in 10 months—after doing of a full, 180 pivot. | Merrill Lutsky, Founder of Graphite · PMF Show
- He grew to $25M in ARR and $14M in annual profits—with no funding & no dilution. | Adam Robinson,... · PMF Show
- He got rejected by 50 VCs & had 4 months of runway—3 years later, he's at $150M ARR & profitable.... · PMF Show
- At 21 he made his 1st million. At 23, he grew his startup to $8M ARR in 6 months. | Matt Espinoza... · PMF Show
- He quit Google, launched Rubrik—then grew to $1B ARR & a $16B market cap. | Soham Mazumdar, Co-Fo... · PMF Show
- He walked away from $5M ARR—then built a $50M company. | Russ Fradin, Founder of Larridin · PMF Show
- From mushroom-picking in Belarus to $200M/year. How he built Flo Health into a $1B health app. | ... · PMF Show
- 33 more episodes that year, every mention in 2025 →
2024 127 mentions in 34 episodes 4 per episode
- He built a farming robot that shoots weeds with lasers— then closed $10M in pre-sales before ship... · PMF Show
- He grew to 2M customers & exited—in one of the biggest fintech exits ever. · PMF Show
- He fought Al Qaeda in Iraq, turned down $250K at McKinsey—& built a $150M+ ARR unicorn. Here’s ho... · PMF Show
- How to build great products—lessons from Amazon, Facebook, Twitter & Deel. | Aaron Goldsmid, Head... · PMF Show
- He hit $40M ARR, exited for over $100M—& raised only $1.5M. Here's how | Ian MacKinnon, Co-Founde... · PMF Show
- 5 months in, Snapchat had only 127 users. Here's how Evan Spiegel found product market fit w/ Jer... · PMF Show
- His sports betting app went from $0 to $10M ARR in a year—& to $150M ARR in 4. Here's how he did ... · PMF Show
- In 2019, he went all-in on AI, grew to $3M ARR in 2 years—then to $85M ARR in 5. | Shubham Mishra... · PMF Show
- 26 more episodes that year, every mention in 2024 →
2023 15 mentions in 6 episodes 3 per episode
- Rodolphe Barrere, Founder of PotLoc | How to Find Product Market Fit · PMF Show
- Ron Spreeuwenberg, Founder of HiMama | How Proper Customer Discovery Leads to Product Market Fit · PMF Show
- Myles Shedden, Founder of Chroma | How to NOT Find Product Market Fit · PMF Show
- Andrew Tai, Founder of MotoInisght | How to Pivot to Product Market Fit · PMF Show
- Jafar Owainati, Founder of Loopio ($200M+ Raised) | How to Start your Second Startup · PMF Show
- Rob Khazzam, Founder of Float (ex-Uber GM) | How High-Performing Teams Lead to Product Market Fit · PMF Show
- every mention in 2023, scene by scene →
2022 18 mentions in 3 episodes 6 per episode
Everything said about Facebook, oldest first
Sep 1, 2022 bullish
Jul 31, 2023
Apr 22, 2024 neutral
Liew: Reddit is the only major social platform that started male-dominated
“If you think about a lot of, it's not just Snap, Instagram, Facebook, MySpace, they all started with the young female users. Pinterest, maybe older female users. I think Reddit's really the only big social media example that started with a primarily male audie…”
Apr 22, 2024 positive
Srugo: Facebook Poke clone ended up generating free publicity for Snapchat
“Facebook launches this copycat app called Poke, and it quickly, I mean, they have Billion users at this point. So it quickly goes to the top of the charts and it's a bit of a existential moment for Snapchat, but it turns out all that that did was actually make…”
Jun 17, 2024 positive
Walker: Pre-Cambridge Analytica Facebook Was Most Effective ABM Channel
“Back in the day, you could target exact accounts and exact job titles inside of Facebook before Cambridge Analytica happened, so you're running heavy one-to-many, one-to-few, and one-to-one ABM campaigns through Facebook, which is by far the most effective adv…”
Sep 9, 2024 negative
Frosst: Meta's Llama is a corporate giveaway for notoriety, not open source
“Lama, Lama three, like the stuff Meta is doing great models, great engineers, really cool stuff. But it's not open source the way Linux is open source. It's not open source the way, you know, I don't know, like Wikipedia's contributions are open source in that…”
Oct 7, 2024 positive
Nov 12, 2024
The selfie replaced the autograph for shareable social proof
“The selfie is the new autograph. When you see someone famous today, you pull out your phone and you want something to go on your, you know, your Instagram you know, your Instagram grid or your Facebook wall. Like that's what you wanted. Back in the day when yo…”
Nov 12, 2024 positive
Gift recipients sharing watermarked videos drove Cameo's organic growth
“When someone bought, we learned right away, they're almost all gifts. So I buy for you. Then you share on your Facebook, you shared on your Instagram, you shared on Twitter in a group chat. And then those people saw the cameo watermark. They're like, what the …”
Nov 25, 2024 negative
MacKinnon: Meta revoked Later's API access for 3 days in June 2018
“Like, I remember very clearly in June of 2018, we lost our API access, because this was right after that whole Cambridge Analytica fallout, where all, they got really particular about Users of their API being properly credentialed and verified, which is unders…”
Feb 10, 2025 positive
Arvatz: First-time founders with market pull shouldn't settle for quick exits
“Don't think I need to, you know, do the exit and cash out and my next one will be a lot better because you might, you know, hit huge pain, huge market. You need to go full force. There are amazing companies that were built by first time founders. I don't need …”
Feb 24, 2025
Most products naturally fit only one major customer acquisition channel
“And for most companies, and for most products, there's typically one channel that works really well. I mean, if you even want to oversimplify it, think of it as like Google versus social. And social, I'll put in Meta, Facebook, Instagram, TikTok, right? And wh…”
Mar 6, 2025 negative
Mar 6, 2025 positive
Chopra: Cupcake imagery ad was Perkbox's highest-performing ad ever
“It's still the highest performing ad ever was cupcakes. So the ad was just an image of beautiful images of cupcakes, and we tried everything, we were like, you know, everything the teams tried, and it annoyed a bunch of people, but it just got so many people e…”
Mar 6, 2025 positive
Chopra: Social ads work for SMBs because employees befriend managers online
“In SMBs, employees have their managers also on social. So it doesn't happen in enterprise, right? You're not, your manager is not, if you're Oracle, your manager is not your Facebook buddy, but in small businesses, it does happen. And so employees start talkin…”
Mar 6, 2025 positive
Apr 10, 2025 positive
Jun 2, 2025 positive
Lutsky: Meta's engineering scale is largely enabled by stacked diffs workflows
“And I think if you look at companies like Meta where, where they managed to scale to, like, tens of thousands of engineers all, all working in the same repo at a time and, you know, merging and deploying constantly, a lot of that, I think, is, is attributable …”
Jul 14, 2025 negative
Facebook shut down Brigit's main customer acquisition channel after Series A
“Right after our Series A Facebook decided that, that, that some aspects of FinTech, they didn't understand, so they just shut, shut them off. So our main acquisition channel, good news, it wasn't just us, fundamentally shut off, and we had to figure out other …”
Aug 14, 2025 positive
McNairn: Four of six Meta AI engineers recommended Gigs as co-founder
“When I was at let go the job before a bunch of my team moved over to matter afterwards the AI team there. So I called them when I was thinking about doing this and said, Hey, who's the best dude around? And I think I spoke to a half a dozen and four of them sa…”
Sep 2, 2025 neutral
Rubrik Spent Months Building IPv6 For Facebook, Its Only IPv6 Customer
“Facebook ended up being a customer, I would say in year two, and they said, you know, our data centers run on something known as IPv six. It's just a, it's a particular way in which, you know, servers are identified. It was all the rage. The idea was that the …”
Dec 4, 2025 bearish
Mashrabov: Thin gross margins make AI innovation harder for Snap than Meta
“And frankly, you probably can see Snap's stock price and the gross margins are relatively thin compared to Meta. So I think for Snap, it's way more difficult to innovate to bring new innovative products with AI capabilities.”
Dec 4, 2025 neutral
Mar 16, 2026 negative
Marietti: PR Is Not Predictable or Scalable for Sustained Growth
“There's a limit of how much you can rely on PR to grow your business. It's not as systematic as predictable scalable. So, to truly be able to do paid acquisition well, we had to be nationwide. It was really hard back then, to, like, be efficient in Facebook on…”