Chopra: Facebook ad costs spiked 6x in three months around 2014
Saurav Chopra · He started Groupon for SMBs, grew to $36M ARR—then exited for $170M. | Saurav Chopra, Founder of ... · PMF Show · Mar 6, 2025 · at 19:20
Saurav Chopra, founder of Perkbox (originally Huddlebuy), describes how a sudden surge in Facebook ad acquisition costs broke their direct-to-consumer B2B marketing model.
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“Facebook's costs went up six X in three months, like literally, and we're like, oh my God, this is not, there's no, I mean, the CACLT will be brutal.”
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