Chopra: Micro SMB owners behave like consumers on B2C social channels
Saurav Chopra · He started Groupon for SMBs, grew to $36M ARR—then exited for $170M. | Saurav Chopra, Founder of ... · PMF Show · Mar 6, 2025 · at 12:46
Saurav Chopra explains how Huddlebuy used low-cost B2C Facebook ad campaigns to sell B2B services to micro SMBs around 2012.
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“The SMBs, micro SMBs behave like consumers, right? So they were on Facebook, and our cost per click was, ah, oh my God, it was so, so low, you know, we're talking about cents to the dollar, and we were talking about 20 12”
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