Facebook ads yielded 10x more survey respondents than physical mall intercepts
Rodolphe Barrere · Rodolphe Barrere, Founder of PotLoc | How to Find Product Market Fit · PMF Show · Jul 31, 2023 · at 29:48
Rodolphe Barrere, founder of PotLoc, discusses the early operational differences between physical in-mall intercept surveys and online social media sampling.
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“We're able to survey like a hundred people versus on Facebook we're able to get a thousand people within the same day. Like it was crazy, crazily less efficient, but still, we're still doing that.”
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