Adding more membership benefits does not improve sign-up conversion
Hussein Fazal · He got rejected by 50 VCs & had 4 months of runway—3 years later, he's at $150M ARR & profitable.... · PMF Show · Feb 24, 2025 · at 49:59
Hussein Fazal is the founder and CEO of Super.com, sharing product positioning insights from scaling Super Plus.
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“People become a super plus member Typically for one reason and one reason only, and then we'll try and cross sell them to other products within the business, right? And this is a bit unintuitive. Like a lot of people think that when I have a membership program, let me add more and more value to the membership, right? ... And what we saw is that when we added all these things, it didn't actually increase the growth of the membership program or necessarily even conversion rate when someone was looking to sign up. What happened was we had to narrowly focus on the one reason why someone was signing up”
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