also referred to as: alphabet
includes Google Ads, Google Search, Google Cloud, Google Sheets, Google Drive, Google Analytics, Google Slides, Google Brain, Google Glass, Google Meet, Google Workspace, Google BigQuery and 22 more
42 statements across 26 episodes · 11 bullish · 8 bearish · 26 people on the record · first statement Sep 1, 2022 by Matt Whitteker · said 586 times in 144 episodes since 2022 · across every show →
Mentions by year, the whole family
brought up most by Pablo Srugo (131), Stéphan Donzé (22), Hussein Fazal (18), Astro Teller (15), Wesley Tian (12), Avery Pennarun (11), Casey Ellis (10), Zach Lloyd (9)
tap a year for its mentions
2026 83 mentions in 25 episodes 3 per episode
- Tries 1,000 ideas & kills most—how X built Waymo & Google Brain | X (Alphabet) · PMF Show
- He lost his first 5 deals—built the next Looker, raised $250M | Omni
- Coinbase's ex-CPO bet on AI agents before ChatGPT—now he's closing 7-figure Fortune 500 deals. | ... · PMF Show
- He built for 2 years before raising a dollar—then hit $13M ARR and a $40M Series B. | Alex Hallid... · PMF Show
- He made 0 sales for the first 8 months. Now he does $200M+ ARR. | Ryan Anderson, Founder of Filevine · PMF Show
- His startup powers OpenAI's Voice Mode. Last month, they became a unicorn. | Russ d’Sa, Co-Founde... · PMF Show
- It took him 4 years to launch—then he hit $1M ARR in 30 days. | Siqi Chen, Founder of Runway · PMF Show
- He quit Stripe and hit $10M ARR in 4 years—with $0 marketing spend. | Anurag Goel, Founder of Render · PMF Show
- 17 more episodes that year, every mention in 2026 →
2025 291 mentions in 61 episodes 5 per episode
- He quit Google & his 1st startup failed—but his 2nd grows at $1M ARR every 10 days. | Zach Llyod,... · PMF Show
- He Bootstrapped to $55M in Revenue—without ever having to hit 100% YoY growth. | Stéphan Donzé, F... · PMF Show
- He got rejected by 50 VCs & had 4 months of runway—3 years later, he's at $150M ARR & profitable.... · PMF Show
- He quit Google, launched Rubrik—then grew to $1B ARR & a $16B market cap. | Soham Mazumdar, Co-Fo... · PMF Show
- At 21 he made his 1st million. At 23, he grew his startup to $8M ARR in 6 months. | Matt Espinoza... · PMF Show
- 1st-time founder grows AI headshot app from $0 to $10M ARR in 2 years—with no funding. | Wesley T... · PMF Show
- How his $2B startup grew to $10M+ ARR with zero marketing. | Avery Pennarun, Founder of Tailscale · PMF Show
- He tested his pitch on Uber drivers—then built a cybersecurity platform to $180M raised. | Casey ... · PMF Show
- 53 more episodes that year, every mention in 2025 →
2024 190 mentions in 46 episodes 4 per episode
- He quit Google with no startup idea, raised $50M from Sequoia with no revenue— & grew to 8 figure... · PMF Show
- He quit his cozy Google job & ignored lean startup advice— then grew to $3M in 1 year. | Arvind J... · PMF Show
- He bet on voice AI when no one else did. Now he has $1M+ customers & $100M raised. | Ankit Jain, ... · PMF Show
- He quit his cozy Google job & founded not 1 but 2 unicorns— then grew from $1M to $12M ARR in 2 y... · PMF Show
- He hit $40M ARR, exited for over $100M—& raised only $1.5M. Here's how | Ian MacKinnon, Co-Founde... · PMF Show
- Reddit hit 1M users in 1 year. The key was listening to users—& not doing what they said. | Reddi... · PMF Show
- This solo founder bet on AI 7 years ago. Now he has 5,000 customers & $115M raised. | Dylan, Foun... · PMF Show
- He gave up on chasing unicorns. Now he earns $500K+/year from his 3-person startup. | Rand Fishki... · PMF Show
- 38 more episodes that year, every mention in 2024 →
2023 11 mentions in 6 episodes 2 per episode
- Aydin Mirzaee, Founder of Fluidware (Bootstrapped to ~$100M exit) | How to Find Product Market Fit · PMF Show
- I Was Supposed to Be a Millionaire at 25… Instead, I Went Bankrupt. · PMF Show
- Rodolphe Barrere, Founder of PotLoc | How to Find Product Market Fit · PMF Show
- Rob Khazzam, Founder of Float (ex-Uber GM) | How High-Performing Teams Lead to Product Market Fit · PMF Show
- How I Missed a $10B Opportunity Because of Bad Customer Discovery · PMF Show
- Hongwei Liu, Founder of MappedIn | How to Find Product Market Fit · PMF Show
- every mention in 2023, scene by scene →
2022 11 mentions in 6 episodes 2 per episode
- How to Come up with THREE Ideas | Matt Whitteker, Founder of Assent · PMF Show
- How to do Customer Discovery | Hanif Joshaghani, Founder of Symend · PMF Show
- How to Launch a Consumer Product | Andrew Graham, Founder of Borrowell · PMF Show
- How to Raise Your First Round | Stephany Lapierre, Founder of Tealbook · PMF Show
- How to Build a Board of Advisors | Darryl Hicks, Founder of Flexpay · PMF Show
- How to Build the Right Solution | Carol Leaman, Founder of Axonify · PMF Show
- every mention in 2022, scene by scene →
Everything said about Google, oldest first
Sep 1, 2022 bullish
Mar 15, 2023
Googling competitors would have stopped Mirzaee from launching Fluidware
“Had I searched on Google to see how many other survey tools there were, I would have told like my other co-founders that, Hey, we probably shouldn't do this because there's like. 10 pages worth of search results of other online survey tools.”
Mar 8, 2024 positive
Senkut: Early Google dedicated three of 50 employees to three-year research bets
“When we had less than 50 people, they took three people away and said, look, you're going to work on crazy research stuff that we might not even need for three years. But if we basically wait, we're never going to have that.”
Mar 8, 2024 negative
Myers: Product listicle search results rank items by affiliate payout, not quality
“And if you Google top 10 sunglasses, all of Google search results are going to be a whole bunch of pages that have top 10 sunglasses for the beach, for fishing, for golf. And those are all affiliate sites, like any ones of those you click. And usually fun fact…”
Mar 8, 2024 neutral
Lau: Early Wattpad Generated $2 Monthly from Ads Against $5 Hosting Cost
“We had some banned ads on our website, and we generate two dollars in a month from Google. I wish I kept that check. Good thing to post in the background. But I the point is Because of the usage was so low, our hosting cost was only five bucks.”
Mar 8, 2024 bearish
Reddy: Big tech's global footprint prevents it from innovating in local commerce
“I think one of the biggest challenges with local is that you have to go really deep into neighborhoods and into cities to build a useful product in local. And it is very difficult to go deep and Broad at the same time, it can be like boiling the ocean. And I t…”
Apr 29, 2024 negative
Jain: Prior enterprise search efforts, including Google's, failed to satisfy users
“Well, historically, like this is not a new problem, like helping employees find information at work. So there have been companies, you know, Google had a product too, and, but nobody really solved it in a way where somebody liked the product, somebody actually…”
Apr 29, 2024 neutral
Apr 29, 2024 negative
Jain: Big Tech safety nets and zero consequences for failure breed complacency
“Cause sometimes I feel like, you know, at Google, I was not feeling challenged anymore. Cause you know, we're such a successful company and we could always, you know, take big problems, you know, and work on them. And it didn't matter if they failed. Cause lik…”
Oct 11, 2024 neutral
Nov 25, 2024 positive
Dec 23, 2024 neutral
Jain: Narrow AI tasks fail to capture imaginations like open interfaces
“If you go after things that are extremely narrow, then people don't have their imaginations working
On Overdrive, right? I think when Google said we can automate reservations, it didn't spur everyone to go, how do I go apply this everywhere in the world? But …”
Dec 23, 2024
Jain validated Infinitus by posing as a Google VC doing diligence
“So I started doing diligence calls by calling prospective customers and saying, hey, I'm a VC at Google. There's this company that I'm looking at that says they can automate phone calls in the back office. Does that sound interesting? And every single person I…”
Dec 23, 2024
Feb 10, 2025 positive
Arvatz: First-time founders with market pull shouldn't settle for quick exits
“Don't think I need to, you know, do the exit and cash out and my next one will be a lot better because you might, you know, hit huge pain, huge market. You need to go full force. There are amazing companies that were built by first time founders. I don't need …”
Feb 24, 2025
Most products naturally fit only one major customer acquisition channel
“And for most companies, and for most products, there's typically one channel that works really well. I mean, if you even want to oversimplify it, think of it as like Google versus social. And social, I'll put in Meta, Facebook, Instagram, TikTok, right? And wh…”
Apr 21, 2025 neutral
Salguero: CustomMade Raised About $30M From Google Ventures, First Round, Others
“We raised two million dollars from Google, first round capital, a whole bunch of, you know, angels and stuff like that. Four months later, we raised another four million. A year later, we raised 10. Actually, it was 18 total between secondary debt and equity. …”
Apr 24, 2025 neutral
Google search rankings incorporate brand mentions on Reddit and Team Blind
“Google does actually look at these things. Like they don't actually just look at backlinks. They also look at mentions. And so Team Blind and, you know, Reddit, they actually have pretty high authority scores, like the highest, right? Because they've been arou…”
Jun 16, 2025 neutral
Jun 23, 2025
Aug 28, 2025
Aug 28, 2025 bullish
Sep 2, 2025 neutral
Oct 9, 2025 negative
Zach Lloyd: Google sets employees up in a uniquely bad way to found startups
“I think Google is an amazing company that sets you up in a uniquely bad way to be a startup founder. Cause when I was at Google, anything you launch at Google is going to get millions of people trying it. Right. And like, that is not the case obviously for a s…”
Oct 13, 2025 neutral
Google, PayPal, and eBay pioneered bug bounty programs around 2012
“The other thing that was going on at the time was that, you know, I think it was Google PayPal and eBay. We're all talking about their vulnerability reward programs, which was what we called a bug bounty program back in like, 2012, right?”
Oct 13, 2025 positive
Nov 13, 2025
Nov 13, 2025
Nov 13, 2025 bullish
Nov 24, 2025
Israel: ParkMe licensed real-time parking data to Google, Waze, and major automakers
“We invented a technology called real-time parking that told consumers all over the world where parking was available and licensed that data into most of the largest navigation companies globally from Waze to Google to Tele Atlas and to Ford and Porsche and BMW…”
Dec 1, 2025 bullish
Dec 4, 2025 positive
Jul 13, 2026
Teller: X teams must author kill criteria when going full-time
“We insist on just called kill criteria. So if your project has moved past the investigation stage, now a few of you are going to be full-time on this thing. We're tracking the costs. It's probably not public yet. There might only be three or four of you full-t…”
Jul 13, 2026
Teller: X evaluates 1,000 to 1,500 ideas per decade
“And so our job is to try 1000, maybe 1500 ideas per decade. And if we get a couple Google brains or Waymo's or wings per decade, Especially if we're really efficient at throwing most of those ideas away early, then this is really good for our investor alphabet…”
Jul 13, 2026
Teller: X evaluates 200 early-stage ideas annually with zero full-time staff
“So at the very early part of the process, we look at one to 200 ideas per year.
In enough detail that they get a code name in the very early part of the process.
No person is full time on any one of those projects.
At the very least, we would ask you to have a…”
Jul 13, 2026 negative
Teller: X shut down its nuclear fusion project after 1,000 plasma shots
“We closed this down about a year and a half ago. We had a fusion project. We ran it. We did build something the size of a house. We did almost a thousand plasma shots. We convinced ourself it was not going to change the world. And we closed the project down”
Jul 13, 2026 neutral
Jul 13, 2026 positive
Aug 10, 2026 negative
Aug 10, 2026 negative