Google Ads

part of Google

6 statements across 6 episodes · 2 bullish · 1 bearish · 6 people on the record · first statement Mar 8, 2024 by Jack Newton · said 41 times in 25 episodes since 2022 · across every show →

Mentions by year

brought up most by Pablo Srugo (9), Matt Whitteker (4), François de Kerret (4), Wayne Slavin (2), Saurav Chopra (2), Jack Newton (2), Hussein Fazal (2), Anada Lakra (2)

tap a year for its mentions
00108201520222023202420252026episodesmentions
081520222023202420252026episodes it came up in
0027.541520222023202420252026episodesmentions per episode
2026 9 mentions in 7 episodes 1 per episode
2025 12 mentions in 6 episodes 2 per episode
2024 16 mentions in 11 episodes 1 per episode
2022 4 mentions in 1 episode

every mention, scene by scene, with the transcript →

Everything said about Google Ads, oldest first

Mar 8, 2024 neutral
Disclosure
Clio spent only a few hundred dollars monthly on marketing in 2008
“So our marketing budget for the first year of our launch for over 2008 was basically, you know, a few hundred dollars per month that we were spending You know, on, on some very experimental Google ads and otherwise free you know, just with this PR effort.”
Jack Newton Mar 8, 2024 ▶ 23:20 Jack Newton, Founder of Clio | How to Run a Beta Program · PMF Show
Jun 17, 2024 bearish
Opinion
Walker: Most companies today are lucky to get 2:1 pipeline ROI on Google Ads
“A lot of companies on their Google ads expenditures today would be lucky to get two to one. And we were getting 18 to one back in the day.”
Chris Walker Jun 17, 2024 ▶ 40:38 He grew to $22M ARR in 4 years—but regrets spending so much on growth. | Chris Walker, Founder of... · PMF Show
Nov 28, 2024 positive
Assertion Not checkable as stated
Zeffy acquired 30,000 non-profits by scaling Google Ads to $500,000 monthly
“And those three years, well, a lot of things happened that if I'm summarizing, we just scaled Google Ads from 5000 dollars a month to half a million a month, and it just brought traction and 30,000 non-profits.”
François de Kerret Nov 28, 2024 ▶ 17:00 After I passed, this startup grew 30x in 3 years to $10M+ ARR. Here's how he did it—& what I miss... · PMF Show
Apr 24, 2025 neutral
Disclosure
Aragon's customer acquisition splits evenly across SEO, ads, and word-of-mouth
“It's around a third SEO, a third Google Ads, and a third word of mouth.”
Wesley Tian Apr 24, 2025 ▶ 30:07 1st-time founder grows AI headshot app from $0 to $10M ARR in 2 years—with no funding. | Wesley T... · PMF Show
Aug 7, 2025 positive
Insight
Patel: Giving away average software to sell services beats pursuing PMF
“I think it's easier to build an average product, give it away for free, collect a lot of leads and sell them into something else where people in that space also pay for. And then now you got a cheaper flywheel than spending money on Google ads or trying to do …”
Neil Patel Aug 7, 2025 ▶ 22:02 Forget PMF—Neil Patel says to give your product away for free instead. | Neil Patel, Co-Founder o... · PMF Show
Aug 31, 2026 neutral
Disclosure
Antos: Within runs zero Google ads or paid advertisements
“For example, we don't run any Google ads. We have zero ads, right?”
Andrew Antos Aug 31, 2026 ▶ 47:41 Sold $10M business to bet on a side app—grew it to $20M ARR | Within
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