Patel: Giving away average software to sell services beats pursuing PMF
Neil Patel · Forget PMF—Neil Patel says to give your product away for free instead. | Neil Patel, Co-Founder o... · PMF Show · Aug 7, 2025 · at 22:02
Neil Patel (co-founder of NP Digital) discusses his contrarian business strategy of offering free software as a lead generation mechanism instead of building traditional SaaS businesses.
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“I think it's easier to build an average product, give it away for free, collect a lot of leads and sell them into something else where people in that space also pay for. And then now you got a cheaper flywheel than spending money on Google ads or trying to do SEO or social media marketing or anything like that.”
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