search engine optimization

“The, what was intentional was the classic book strategy. We imported that on day one, but how we get it discovered, it was a big problem. And discovery on mobile was even worse. So we tried different experiments and it turned out SEO at that time, ah, was the …”

“They started as CSN stores, but even before that, these two guys, they were not in the furniture business... And they started with like just a very robust SEO driven e-commerce strategy where they had barstools.com or like awesome media stands.com. And like, t…”

“Certainly in 2013, for example, if you were to survey 10,000 SEOs and say, what software do you use and what do you recommend most Moz would have been number one. And by 2018, five years later, Moz was probably number three.”

“If you have a broad ICP, I would say do things that we did, like post on LinkedIn, post on Reddit, do SEO content, like build up some buzz. But with a niche ICP, I think it's very difficult. It's like, you have to really find where the people that you're targe…”

“It's around a third SEO, a third Google Ads, and a third word of mouth.”

“There was no one talking about restaurant scheduling software. So like we just basically One of those keywords. We built everything around restaurant scheduling software and like everywhere. And so that drove a lot of early traffic for us.”

“I think it's easier to build an average product, give it away for free, collect a lot of leads and sell them into something else where people in that space also pay for. And then now you got a cheaper flywheel than spending money on Google ads or trying to do …”

“I think much of the practices that worked very well in SEO continue to work, but the contrast is turned up on, on some of the sub bullets. In particular, the importance of information gain. So adding materially like net new information to the market through th…”