Lau: Wattpad seeded content with classic books and solved discovery through SEO
Allen Lau · How to Launch a Marketplace | Allen Lau, Founder of Wattpad · PMF Show · Mar 8, 2024 · at 6:12
Wattpad co-founder Allen Lau discusses how Wattpad bootstrapped content and acquired early users in 2006 before modern mobile app stores existed.
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“The, what was intentional was the classic book strategy. We imported that on day one, but how we get it discovered, it was a big problem. And discovery on mobile was even worse. So we tried different experiments and it turned out SEO at that time, ah, was the right strategy to help us.”
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“Two years after we started, we finally saw the first upload to our platform. It took two full years, even though the upload button was, has always been there.”
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