Reddy: Big tech's global footprint prevents it from innovating in local commerce
Ray Reddy · How to Come up with an Idea | Ray Reddy, Founder of Ritual · PMF Show · Mar 8, 2024 · at 2:20
Ray Reddy, founder of pickup app Ritual and former Google product leader, explains why large tech conglomerates struggle to build successful products for local commerce.
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“I think one of the biggest challenges with local is that you have to go really deep into neighborhoods and into cities to build a useful product in local. And it is very difficult to go deep and Broad at the same time, it can be like boiling the ocean. And I think one of the reasons why most big companies have not done well with local and the reason why you don't see a ton of digital up until very recently, and it's taken almost a decade to get here large companies have not been the innovators in local because their global footprint prevents them from building local solutions.”
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