TikTok
also referred to as: tik tok
includes TikTok Shop, TikTok Spark Ads, TikTok Ads
28 statements across 12 episodes · 14 bullish · 0 bearish · 11 people on the record · first statement May 4, 2024 by Matt Giovanisci · said 179 times in 37 episodes since 2023 · across every show →
Mentions by year, the whole family
brought up most by Steven Cravotta (42), Pat Walls (27), An Nial (14), Maddox Schmidlkoffer (12), David Park (11), Mal Baron (8), Sarah Pearl (7), Jozef Gherman (5)
tap a year for its mentions
2026 95 mentions in 21 episodes 5 per episode
- I Built a $10K/Month App With This One System
- I Make $15K/Month From One Website
- I Built a $20K/Month Mobile App: Here’s My Entire Playbook
- The Insanely Obvious Secret Behind This $69K/Month SaaS
- This Stupidly Simple App Makes $100K/Month
- She Built This $340K/Month App in 60 Days
- My Two Apps Make $150K/Month Each
- I Built A $30K/Month in 35 Days
- 13 more episodes that year, every mention in 2026 →
2025 59 mentions in 10 episodes 6 per episode
- The $1M Mobile App Playbook
- The $10M AI SaaS Playbook
- I Make $60K/Month with 4 Apps
- I Spent 24 Hours With Roblox Millionaires
- I flipped 4 apps and made $500,000
- I Built a $10K/Month App from My Mom’s Basement
- How I grew my mobile app to $17K per month
- How I Built It: $400K/Month Mobile App (Gravl)
- 2 more episodes that year, every mention in 2025 →
2024 24 mentions in 5 episodes 5 per episode
2023 1 mention in 1 episode
Everything said about TikTok, oldest first
May 4, 2024
Jul 28, 2024
Sep 24, 2024 positive
Cravotta: Nimble founders can beat legacy apps with one viral TikTok
“Being a young founder, you truly do have an advantage. Because all these old heads in the industry, these big, slow moving companies that never iterate on their idea, a small, nimble entrepreneur can take them out. All it takes is one viral TikTok.”
Sep 24, 2024 bullish
Sep 24, 2024 positive
Sep 24, 2024 bullish
Cravotta: High-performing organic TikTok videos reliably convert as paid ads
“The beautiful thing about organic TikTok is if the video does well organically, it's a great indicator that it's a great creative in general. You can put them on paid ads and click the spend my money button. That's literally all you have to do because as long …”
Dec 29, 2024 bullish
Anderson: Social media algorithms push more views to new accounts
“And I don't think that the algorithms were as optimized for new accounts to be able to generate millions of views a few years ago. But now that they're all in bloodbath competition with one another, They have to incentivize new creators. And so they'll push mo…”
Dec 29, 2024 bullish
Anderson: TikTok and Instagram distribution are solvable for driving massive traffic
“TikTok and Instagram are very solvable right now. You can figure out the various influencer strategies, the user generated content strategies, organic account growth strategies to funnel millions of people to your products.”
Mar 18, 2025 positive
Park: Source video hooks by analyzing what naturally stops your scroll
“You could scroll yourself on the TikTok account that we talked about earlier, the TikTok account you created just to see what the algorithm serves you and just keep scrolling until something naturally grabs your attention. And that can give you ideas. Either y…”
Mar 18, 2025
Park: Paying creators a 30% markup for multi-platform reposts sharply cuts per-video cost
“So if you say, how about you also post it on Tik Tok as well? And we'll pay like 30% more. It's not that much more work for them. It's just the same video that gets reposted. And then for you, your price per video gets drastically cheaper because you're only p…”
Mar 25, 2025 neutral
Mar 25, 2025
Sep 20, 2025
Sep 20, 2025 positive
Sep 20, 2025 positive
Sep 20, 2025
Sep 20, 2025 positive
Sep 20, 2025
Steven Cravotta Says Top-Of-Funnel Videos Should Skip Explaining Product Features
“You don't need to explain every part in your funnel for your video to be effective. All you have to do is take the person from your TikTok video To the app store. That's exactly what all these videos do, right? There's no explanation of the product. There's no…”
Nov 13, 2025
Gravl spends approximately one-third of its revenue on paid ads
“Our expense number one is Meta and TikTok, and then maybe a little bit of Google, maybe a little bit of Apple search. I'd say a third is somehow accurate. A third of our revenue that is. This doesn't include making the ads, but just the cost of running them.”
Jan 18, 2026
Jan 18, 2026 positive
Mar 1, 2026
Schmidlkoffer: Fast launches require AI MVPs and reverse-engineering TikTok formats
“Pick a niche that you know to market in and then build a super quick MVP in like two to three days with the help of AI or however you're going to build it quickly. And then you might want to do these things kind of in the same time, but you're going to researc…”
Jun 21, 2026
Jun 21, 2026
True Virality: 100K+ Views on Accounts With Under 5K Followers
“What we mean by virality is, has it hit over a 100,000 views on multiple pieces of similar content from accounts under 5000 followers? Now you'll ask me like, Ankit, why is 5000 important? You know, why could it not be coming from an account with million follo…”
Jun 21, 2026 positive
Placing Text Over a Creator's Neckline Maximized Reaction Video Performance
“One of the secrets we had is we were having a woman who was reacting on the camera. We discovered that if we put the text Right on her neckline. So not on her face, right on her neckline, the video performed the best for some reason, right? This is something w…”
Jul 12, 2026 neutral
Jul 12, 2026 bullish
Jul 12, 2026 positive
Pearl: Founders should build products designed to fit existing viral video formats
“And once you have a video that really pops off, you want to like work backwards and ask yourself, What is a product that I could naturally insert into this video that would help the virality and also solve a problem that people are facing? Their first thought …”