Insight
Giovanisci: Video production quality does not matter if content is good
“What that tells me is it doesn't matter how good your video is. It just matters that the content is good.”
Insight
Giovanisci: Utility niche content must be concise and entertaining to retain audiences
“I can't do an hour-long podcast where we're just riffing and bullshitting about pool care because it's fun to listen to. Like, no one's gonna listen. So I have to be short. I have to be punchy. I have to be entertaining because I gotta keep your attention.”
Disclosure
Giovanisci: Uses ChatGPT as a business partner for decision-making
“We use ChatGPT as a business partner. I talk to it like a human and ask it questions to help make decisions on things that I don't think about. It's really good at that.”
Disclosure
Giovanisci: All three team members at Swim University are paid equally
“And we all Get paid the same so that nobody feels superior over. I don't feel like a boss. No one feels like a boss. I don't, you know, need to make more than everybody else just because I own the company.”
Insight
Giovanisci: Turning a passion into a business sullies your love for it
“As soon as you turn it into a business, as soon as the financials bleed in, it starts to become a little bit, it sullies it a little bit.”
Disclosure
Giovanisci: Prioritizes Lifestyle Simplicity Over Maximizing Revenue
“As far as what I would tell other people to do, think about lifestyle over business. I don't think about money as the outcome, because like, There's a million things I could have done to make way more money than I'm making now. And that would have been like, o…”
Assertion Not checkable as stated
Giovanisci: Swim University generated $1M in revenue last year
“So we hit a million last year in the business”
Disclosure
Giovanisci: Digital courses generate the bulk of Swim University's revenue
“Then we have courses where we make a bulk of our money. So we sell three different courses for pools, one course for hot tub.”
Insight
Giovanisci: Forcing aggressive growth on niche businesses causes burnout
“I always want to, like, get really aggressive with it, and every time I do, I end up, like, burning myself out, and then having to, like, basically go, okay, this business just needs what it needs, and it does what it does”
Assertion Not checkable as stated
Giovanisci: Swim University Made $20K First Year, $40K Second Year
“I made 20,000 dollars that year on the site, and I used the rest of that time to do website design to kind of supplement it. The next year I made 40,000 dollars, and then I was like, I have a real business, and then from there it just kept going up.”
Disclosure
Giovanisci: Swim University relied entirely on affiliate revenue for years
“I took that off and focused a hundred percent on affiliate marketing for many, many years. In fact, that was the only way I made money, probably up until I started to develop products.”
Disclosure
Giovanisci publishes one long-form and three short-form videos weekly
“So I do one long form video a week. Three short form videos a week on YouTube, Instagram, Tik Tok, Pinterest, Twitter, LinkedIn, anybody that will take a short form video basically.”
Assertion Not checkable as stated
Giovanisci: Roasty Coffee reached 100k monthly uniques in two years before sale
“I was getting like a 100,000 uniques a month by the end of it. It took two years to get there. I ended up selling that business.”
