TikTok

“I think where food influence, so anyone on Instagram, TikTok, et cetera, who is building personality and doing so in the food category, where it is going is I think these people are going to become restaurants in their own right.”

“I think scarcity is a really big mechanism, which Be Real is capitalizing on. I think with TikTok, even the trends are a bit of a scarcity model in terms of like, you need to get on this now. It's going to become outdated. Same with fashion, same with news. So…”

“Opportunities. Like, this don't come through DMs on Instagram. They don't come through TikTok. It's how I met Sam Parr. Like, it's how I've met people who've become really influential in my life. Like, that doesn't happen on Instagram.”

“Microsoft, on the other hand, this is the asset they've been waiting for like two decades.”

“The e-comm website hasn't changed in 15 years and we're going to give all the tools to the merchants to make them, it's going to look just like TikTok and Instagram in the future.”

“By the time the thing makes its way to a best practice hook, it's basically too late.”

“So I'll say about 80 through 70% of the video is just like the hook, which is like the 1:03 seconds.”

“Your problem is not going to be that people are going to see your content and judge you. It's going to be that your content's not very good, and they're not going to see it. And like, but that's the reality of all these things, right? Like, the more I've been …”

“There very much is kind of this power law of there are, let's call it. 10% of your, whether it's tweets, Whether it's your TikTok videos, whether it's your YouTube videos that contribute to 90% of your followers or subscribers.”

“My last three, 62nd startups got 2000 views, a thousand views, and 3800 views. And just for context, like my most watched 62nd startup had 600,000 or 700,000 views.”

“Facebook and TikTok, I mean, there's overhead and learning how to use their platforms. That's real. And so I would never start by spending more than 50 bucks a day.”

“Of the 105 or 107,000 followers I have on TikTok. I think a 100,000 of them came from three or four videos.”

“I fear those agencies are going, they're going to be super commoditized because they're very easy to spin up. I worried that retention of customers wouldn't be high because it would be hard for customers who are, let's say, paying 3000 dollars a month to actua…”