Opinion
Medeiros: VCs who claim they invest in dropouts are lying
“There's VCs out there. They're like, yeah, we invest in dropouts. They don't actually invest in dropouts. They're all lying.”
Prediction Not checkable as stated
Medeiros: E-commerce brands with under 70% gross margins might die
“I think in general though, for e-commerce now, you have to have really fat margins to exist. And to survive. Like anybody with under 70% is gonna, they might die.”
Assertion Not checkable as stated
Medeiros: Viral bullet-slice Short drove record views but record low conversions
“That video was also kind of a negative video, and that always shocks people, because what ended up happening is we got record views that month, sure, for that year, but also we got record low conversions, because that video was too low intent. It's like severe…”
Prediction Didn’t hold up
Medeiros: Mini Katana will reach one billion monthly views in 2023
“What we're doing is we're going to get to a billion views a month this year, but we're optimizing that to be converting track, like converting views.”
Prediction Not checkable as stated
Medeiros: Mini Katana's market opportunity is worth $1 billion
“I think it's a billion dollar opportunity. It's just a matter of like extending there.”
Opinion
Medeiros: Meta's biggest problem is that it does not care about advertisers
“And I think that's meta's biggest problem is just like, doesn't care about advertisers even though it's their business.”
Insight
Medeiros: Discord provides consumer brands with a defensible community moat
“I think if your audience aligns with it, I think like a lot of people are going to figure out that Discord is a seriously powerful channel because it's community and community is a moat and it insulates you from everything else.”
Prediction Open · timeframe Feb 2028
Medeiros: A company-owned VTuber will reach 10% of MrBeast's scale
“So, like, I don't, it hasn't happened yet, but I'm willing to bet that somebody will get to, like, 10% of Mr. Beast's level as a virtual character, and that a company owns, which is insane.”
Disclosure
Medeiros: Fired His Own Mother From Warehouse Role
“So, I've had to fire my mom, so no. ... She was just picking and packing at the warehouse because we needed extra help, honestly.”
Insight
Medeiros: Autistic founders overthink social situations due to missing intuitive context
“And you'll find a lot of people with autism have the same issue where they overthink situations just because They didn't understand them like at the time.”
Insight
Medeiros: Dropshippers must customize products with manufacturers to build real brands
“That's what dropshippers do that, but like their mistake is like, no, contact the manufacturer and make it slightly different. Then you have a real brand. And improve it a little bit.”
Insight
Medeiros: 70% to 80% of short-form video success depends on the hook
“So I'll say about 80 through 70% of the video is just like the hook, which is like the 1:03 seconds.”
Assertion Not checkable as stated
Medeiros: Mini Katana hit 300M monthly views and 200k new subscribers
“Last month we had three hundred million views. We added about 200, give or take 200,000 net new subs across our platforms.”
Disclosure
Medeiros: Mini Katana surpassed $10M revenue, targeting $15M in 2023
“And then for revenue, our target for this year is 15. Like we're barely above 10, just so everyone out there knows we're not huge.”
Insight
Medeiros: Expand product categories when customer acquisition hits a channel cap
“So I think it's the right time when you feel like you've reached a cap for your acquisition channel for your current category, and you should start anticipating that.”
Disclosure
Medeiros: Mini Katana is eighth business attempt and first success
“This is actually my eighth try at business, and it's, like, the only successful one”
Assertion Not checkable as stated
Mini Katana generated roughly $50,000 in revenue in its first month
“Our first month we did like 50 K in revenue.”
Assertion Not checkable as stated
Medeiros: Mini Katana's net margin has always exceeded 20%
“I'll say that our margin, our net is like over 20%. It's always been over 20%.”
Assertion Not checkable as stated
Medeiros funded Mini Katana's first PO via 300-unit presale
“I pre-sold 300 units for, like, 150 bucks or something, and I included, like, a free item in there just, like, as a gift for the pre-sale. My customers waited four months for me to have a product, but I managed to, like, fund the entire first purchase order wi…”
Assertion Open · timeframe Feb 2023
Medeiros: Mini Katana's customer service hook video reached 10 million views
“Did you know that if your katana arrives broken, we will give you our first born child. Like, and that video got ten million views and we explained our CX process.”
Disclosure
Medeiros: Failed fintech venture cost $60,000 of personal savings
“It took me like 60 K of savings to build. And it's just like, that was personal money.”
Assertion Open · timeframe Feb 2023
Medeiros: Mini Katana grew Discord to 30,000 members in four months
“It's at 30,000 and we launched it back in like early November or October.”
