Medeiros: Viral bullet-slice Short drove record views but record low conversions
Isaac Medeiros · How a 26-Year Old With Autism Built a $10 Million Samurai Sword Business · Feb 28, 2023 · at 36:49
Isaac Medeiros, founder of Mini Katana, discusses how their most viral YouTube Short (149M+ views) negatively impacted business conversions by skewing the platform's distribution algorithm toward low-intent traffic.
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“That video was also kind of a negative video, and that always shocks people, because what ended up happening is we got record views that month, sure, for that year, but also we got record low conversions, because that video was too low intent. It's like severely low intent, and it crowds out every other video that's high intent.”
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