Medeiros: Expand product categories when customer acquisition hits a channel cap
Isaac Medeiros · How a 26-Year Old With Autism Built a $10 Million Samurai Sword Business · Feb 28, 2023 · at 41:10
Mini Katana founder Isaac Medeiros explains the timing strategy behind expanding from replica samurai swords into other product lines like pens.
0:00 / 0:09exact quote · 9.5s
720p mp4 · rendered on demand · StarZero watermark
“So I think it's the right time when you feel like you've reached a cap for your acquisition channel for your current category, and you should start anticipating that.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Isaac Medeiros
Medeiros: VCs who claim they invest in dropouts are lying
“There's VCs out there. They're like, yeah, we invest in dropouts. They don't actually invest in dropouts. They're all lying.”
Medeiros: E-commerce brands with under 70% gross margins might die
“I think in general though, for e-commerce now, you have to have really fat margins to exist. And to survive. Like anybody with under 70% is gonna, they might die.”
Medeiros: Viral bullet-slice Short drove record views but record low conversions
“That video was also kind of a negative video, and that always shocks people, because what ended up happening is we got record views that month, sure, for that year, but also we got record low conversions, because that video was too low intent. It's like severe…”
Medeiros: Mini Katana will reach one billion monthly views in 2023
“What we're doing is we're going to get to a billion views a month this year, but we're optimizing that to be converting track, like converting views.”