Assertion Not checkable as stated
The average Kajabi creator makes about $40,000 per year
“Like average creator makes about 40,000 dollars a year because we take that commerce part of it dead seriously and making sure that we're getting the right kind of people on the platform.”
Insight
It is almost impossible to build early-stage startups remotely
“I think there's something to that, especially at those early days, which are an early stage company. I think it's almost impossible to do it remotely, though. There are a lot of examples of companies who have, like, I think GitHub from day one was remote all t…”
Assertion Not checkable as stated
Kajabi powered $2 billion in creator revenue in 2023 alone
“It's one of the reasons we've powered over six billion dollars in creator revenue since our inception, two billion dollars this year, is because there's just a lot of value transfer there, right?”
Assertion Not checkable as stated
Creators can build six-figure businesses with just 5,000 followers
“What we found is you can have like 5000 people following you on whatever platform you want, or just frankly have their email and you can build a six figure business on the platform, right?”
Assertion Supported
Kajabi is profitable and has surpassed $100 million in ARR
“Like we are a business that are pretty healthy. So we're, you know, over a hundred million dollars an hour. We're profitable, but we're really strategic about the way we build the business.”
Insight
Scaling culture requires tactical behavioral rules over abstract values
“So when we think about culture building right now, it's almost basic stuff of like, how do we interact? How do we communicate? How do we use docs? What are the like expectations you have for coming into a meeting? What are the things you do afterward? It's alm…”
Insight
Kajabi prioritizes creator brands over its own platform awareness
“We think that over the long haul, that's the right position. It's always putting the creator first, even if it's a detriment to our brand, because we think they'll tell our stories a lot better than we will.”
Assertion Supported
Kajabi's $550M funding is the creator economy's largest round by far
“I think it's probably I think it's the biggest round in the great economy by far.”
Prediction Not checkable as stated
Digital commerce GMV will structurally catch up to physical e-commerce
“I think digital commerce is way behind e-commerce in terms of the mod of like GMB going through it. And that was going to structurally change over a 10 year period.”
Assertion Not checkable as stated
Kajabi creators can earn over $10M with zero take rate
“So we charge people a subscription fee here. So the concept on Kajabi is that you can make a dollar on Kajabi. You make ten million dollars on Kajabi. We have people who kind of do even bigger than that on the platform, but you keep it all.”
Disclosure
Eighty percent of Kajabi's workforce operates remotely
“The situation we're in is like, we also have to look reality in the face and be like, 80% of our workforce is not here. So how do we build, what is reality and how do we build toward making that reality as productive as possible?”
Assertion Not checkable as stated
Kajabi was bootstrapped for nine years before taking venture capital
“So the cool thing about Kajabi is it was like a bootstrap business for its first nine years. And when you're a bootstrap business, you're built really well financially because you got to eat what you kill. And we continue to have a little bit of that mentality…”
