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Noah Kagan

Founder & CEO, AppSumo · 1 appearance on the record.

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founderexecutiveauthorhost@noahkagan ↗LinkedIn ↗noahkagan.com ↗

Noah Kagan is the founder and CEO of AppSumo and was an early employee at Facebook and Mint. He is also the author of Million Dollar Weekend and produces business and marketing content across YouTube and podcasts.

7statements → 4claims → 0claims resolved → 3.71/5average certainty → 1.57/5average debate potential → 80said about them ↓

4 not checkable as stated how the 4 claims stand · each chip opens the sources

4 assertions · 1 opinion · 2 insights · every statement was checked. The predictions and assertions are the 4 claims: statements the public record can support or contradict. 0 are resolved, and 4 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Noah argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Noah Kagan on measured tape to publish a rate. This says nothing about how they speak.

Everything Noah Kagan said on Founder's Journal that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated
Kagan: Only 3 to 4 out of 100+ podcast appearances moved the needle
“I would say I did a hundred plus podcast The reality, even though it was good to practice on all of them, only three, I would say three or four really moved the needle.”
Noah Kagan Jun 4, 2024 ▶ 23:35 How to Become a Marketing Master (Noah Kagan, Appsumo & Million Dollar Weekend)
Insight
Kagan: Most perceived marketing problems stem from products nobody wants
“Number one, it's like, have you made something people already want? I think needs to be something that, I think that's generally the problem people miss out on when they think they have marketing problems. Like, how do I market or promote this better? I'm like…”
Noah Kagan Jun 4, 2024 ▶ 2:22 How to Become a Marketing Master (Noah Kagan, Appsumo & Million Dollar Weekend)
Insight
Kagan: Marketing channel viability shows clear indicators within 30 days
“And I don't know if there's a binary number, but I definitely think within 30 days you can have clear indicators, whether ads or affiliate or PR or social or referrals, whatever it is, are working.”
Noah Kagan Jun 4, 2024 ▶ 8:42 How to Become a Marketing Master (Noah Kagan, Appsumo & Million Dollar Weekend)
Opinion
Kagan: Sponsoring emerging 'pre-fluencers' is the most underrated marketing strategy
“I think the still most number one underrated marketing strategy is pre-fluencers.”
Noah Kagan Jun 4, 2024 ▶ 22:46 How to Become a Marketing Master (Noah Kagan, Appsumo & Million Dollar Weekend)
Assertion Not checkable as stated
Kagan: I spent millions on YouTube only to lack audience control
“So I've created this content and spent millions of dollars literally making it. And when I wanted to actually have the audience do something specific, like I was at the mercy of YouTube.”
Noah Kagan Jun 4, 2024 ▶ 3:44 How to Become a Marketing Master (Noah Kagan, Appsumo & Million Dollar Weekend)
Assertion Not checkable as stated
Kagan: Personal email list generated 3,000 to 5,000 book sales
“Man, that's tough. It's tough to say probably in the range three to 5000.”
Noah Kagan Jun 4, 2024 ▶ 16:43 How to Become a Marketing Master (Noah Kagan, Appsumo & Million Dollar Weekend)
Assertion Not checkable as stated
Kagan: High schooler earns six figures after sending unsolicited 19-page audit
“And because of that, I hired him on a trial, and now Jay, Jay makes six figures.”
Noah Kagan Jun 4, 2024 ▶ 27:31 How to Become a Marketing Master (Noah Kagan, Appsumo & Million Dollar Weekend)

The other half of the tape: Noah Kagan's own voice is left out of every number here. Other people bring the name up 77 times in 5 episodes on Founder's Journal. 3 statements on the record name them. every mention, with the transcript →

Who brings them up most Alex Lieberman 76Sam Parr 1

Statements about Noah Kagan, by other people (3)

Insight
Creators must niche down their content to an uncomfortable degree initially
“And the TLDR here is that you want to niche down your content an uncomfortable amount. Productivity as your content circle is too broad. Productivity for professionals is too broad. Productivity and test-taking strategies for medical students in the UK is a pe…”
Alex Lieberman Mar 11, 2024 ▶ 28:38 7-Figure Business in 48 Hours
Assertion Not checkable as stated
AppSumo generates $65M annually, with over 50% of revenue from email marketing
“Noah illustrates the power of email by sharing how his business, AppSumo, which generates sixty-five million dollars a year, Has over 50% of all of its revenue come from email?”
Alex Lieberman Mar 11, 2024 ▶ 29:33 7-Figure Business in 48 Hours
Assertion Supported
Noah Kagan was fired as Facebook's 30th employee for leaking expansion plans
“Noah gets into this section by sharing his experience as a twenty-four-year-old being hired as Facebook's 30th employee and subsequently being fired for leaking information about the company's expansion plans beyond colleges while he was partying at Coachella.”
Alex Lieberman Mar 11, 2024 ▶ 3:39 7-Figure Business in 48 Hours

Every mention by year

tap a year for its mentions
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023202220232024episodes it came up in
00131.5253202220232024episodesmentions per episode
2024 72 mentions in 3 episodes 24 per episode
2022 5 mentions in 2 episodes 3 per episode

Appearances (1)

EpisodeDateSpeaking time
How to Become a Marketing Master (Noah Kagan, Appsumo & Million Dollar Weekend) Jun 4, 2024 20m
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