Insight certainty 4/5 debate potential 2/5

Kagan: Most perceived marketing problems stem from products nobody wants

Noah Kagan · How to Become a Marketing Master (Noah Kagan, Appsumo & Million Dollar Weekend) · Jun 4, 2024 · at 2:22

AppSumo founder Noah Kagan explains marketing fundamentals and common founder pitfalls to Alex Lieberman.

0:00 / 0:14exact quote · 14.1s
720p mp4 · rendered on demand · StarZero watermark
“Number one, it's like, have you made something people already want? I think needs to be something that, I think that's generally the problem people miss out on when they think they have marketing problems. Like, how do I market or promote this better? I'm like, you don't. No one wants it. That, that, that's really the core issue.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Noah Kagan

Assertion Not checkable as stated
Kagan: Only 3 to 4 out of 100+ podcast appearances moved the needle
“I would say I did a hundred plus podcast The reality, even though it was good to practice on all of them, only three, I would say three or four really moved the needle.”
Noah Kagan Jun 4, 2024 ▶ 23:35 How to Become a Marketing Master (Noah Kagan, Appsumo & Million Dollar Weekend)
Insight
Kagan: Marketing channel viability shows clear indicators within 30 days
“And I don't know if there's a binary number, but I definitely think within 30 days you can have clear indicators, whether ads or affiliate or PR or social or referrals, whatever it is, are working.”
Noah Kagan Jun 4, 2024 ▶ 8:42 How to Become a Marketing Master (Noah Kagan, Appsumo & Million Dollar Weekend)
Opinion
Kagan: Sponsoring emerging 'pre-fluencers' is the most underrated marketing strategy
“I think the still most number one underrated marketing strategy is pre-fluencers.”
Noah Kagan Jun 4, 2024 ▶ 22:46 How to Become a Marketing Master (Noah Kagan, Appsumo & Million Dollar Weekend)
Assertion Not checkable as stated
Kagan: I spent millions on YouTube only to lack audience control
“So I've created this content and spent millions of dollars literally making it. And when I wanted to actually have the audience do something specific, like I was at the mercy of YouTube.”
Noah Kagan Jun 4, 2024 ▶ 3:44 How to Become a Marketing Master (Noah Kagan, Appsumo & Million Dollar Weekend)
Assertion Not checkable as stated
Kagan: Personal email list generated 3,000 to 5,000 book sales
“Man, that's tough. It's tough to say probably in the range three to 5000.”
Noah Kagan Jun 4, 2024 ▶ 16:43 How to Become a Marketing Master (Noah Kagan, Appsumo & Million Dollar Weekend)
Assertion Not checkable as stated
Kagan: High schooler earns six figures after sending unsolicited 19-page audit
“And because of that, I hired him on a trial, and now Jay, Jay makes six figures.”
Noah Kagan Jun 4, 2024 ▶ 27:31 How to Become a Marketing Master (Noah Kagan, Appsumo & Million Dollar Weekend)
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 200 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.