Michael Sikand

Founder, Sikand Media · 1 appearance on the record.

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founderexecutivehostinvestor@michaelsikand ↗LinkedIn ↗sikandmedia.com ↗

Michael Sikand co-founded Our Future, a business podcast and short-form video brand acquired by Morning Brew in January 2023. He now operates Sikand Media, producing retail finance content, investment newsletters, and market commentary.

6statements → 2claims → 0claims resolved → 3.67/5average certainty → 1.67/5average debate potential →

2 not checkable as stated how the 2 claims stand · each chip opens the sources

2 assertions · 1 opinion · 3 insights · every statement was checked. The predictions and assertions are the 2 claims: statements the public record can support or contradict. 0 are resolved, and 2 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

What they said6 Episodes1

Everything Michael Sikand said on Founder's Journal that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight

Sikand: Short-form video businesses are unsustainable without owned audience

“The space we were operating in, short form video, is a very challenging category to be in, right? You don't control the views. You don't control the audience. And you're built atop these layers of social media platforms. So it's very hard to have A sustainable…”

Michael Sikand Jul 17, 2023 ▶ 5:09 Preparing for Acquisition w/ Our Future

Insight

Sikand: Best exit strategy is turning ideal acquirers into customers first

“In my opinion, the best thing you can do to position your company for an exit is to turn your ideal acquirer into your customer somehow, or a stakeholder in some sense.”

Michael Sikand Jul 17, 2023 ▶ 7:58 Preparing for Acquisition w/ Our Future

Opinion

Sikand: Most startup acquisitions are structured as acqui-hires

“It is very rare that a company is acquired without some kind of aqua hire structure, right?”

Michael Sikand Jul 17, 2023 ▶ 15:40 Preparing for Acquisition w/ Our Future

Assertion Not checkable as stated

Sikand: Our Future campaigns drove tens of thousands of Morning Brew subscribers

“These deals that Morning Brew did with our future in the fall of 21 ended up driving tens of thousands of new Morning Brew subscribers.”

Michael Sikand Jul 17, 2023 ▶ 9:37 Preparing for Acquisition w/ Our Future

Insight

Sikand: Buyers lose urgency if founders appear desperate to sell

“If companies sense that you are desperate or you're actually very for an acquisition, the urgency is, is less there.”

Michael Sikand Jul 17, 2023 ▶ 14:19 Preparing for Acquisition w/ Our Future

Assertion Not checkable as stated

Sikand: Our Future generated peak revenue during Morning Brew acquisition talks

“I think by the time that We approached the end of our talks with Morning Brew. Our company was generating more revenue than it ever had.”

Michael Sikand Jul 17, 2023 ▶ 4:00 Preparing for Acquisition w/ Our Future

Appearances (1)

Episode	Date	Speaking time
Preparing for Acquisition w/ Our Future	Jul 17, 2023	10m

Michael Sikand

Appearances (1)

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