TikTok
3 statements across 3 episodes · 1 bullish · 2 bearish · 3 people on the record · first statement Feb 23, 2021 by Rand Fishkin · said 42 times in 20 episodes since 2021 · across every show →
Mentions by year
brought up most by Rob Walling (22), Tracy Osborn (4), Rand Fishkin (3), Noah Kagan (2), Nick Maggiulli (2), Courtland Allen (2), Whitney Dieterding (1), Saul Orwell (1)
tap a year for its mentions
2025 13 mentions in 6 episodes 2 per episode
- Episode 750 | Making Your First Hire, Testing Prices, And More Li...
- Episode 802 | Marketing Not Scaling, Where to Publish Content, an...
- Episode 784 | The Wealth Ladder: Six Levels of Financial Freedom
- Episode 782 | Why I Succeeded: My 10 Best Entrepreneurial Decisio...
- Episode 786 | Questions About Bootstrapping SaaS to a $90M Exit (...
- Episode 752 | The State of SEO in 2025
- every mention in 2025, scene by scene →
2024 10 mentions in 5 episodes 2 per episode
- Episode 707 | Once.com, Open Source to FT Income, and More (Hot T...
- Episode 698 | How to Launch a Million Dollar Business (With Noah...
- Episode 697 | 7 Predictions for SaaS Bootstrappers in 2024
- Episode 720 | How to Prioritize Your Focus (In Both Your Startup...
- Episode 717 | Bootstrapping to $1.3M ARR and 300,000 Free Users
- every mention in 2024, scene by scene →
2023 14 mentions in 6 episodes 2 per episode
- Episode 693 | Building a Mid-Six-Figure SaaS in Less Than 3 Years
- Episode 657 | Concierge Onboarding, Building a Great Brand, and M...
- Episode 685 | 7 Things You Should Never Do (A Rob Solo Adventure)
- Episode 668 | 9 Key Takeaways from MicroConf U.S. 2023 in Denver
- Episode 659 | Indie Hackers' Newfound Independence + The SaaS Pla...
- Episode 647 | Equipping Sales & Support With Critical Product Kno...
- every mention in 2023, scene by scene →
2022 1 mention in 1 episode
Everything said about TikTok, oldest first
Feb 23, 2021 bearish
TikTok organic reach will inevitably crash to near zero, mimicking Facebook
“And I think, unfortunately, a lot of these folks are going to find that the same thing that happened with Facebook seven years ago, six years ago, where that engagement rate falls from 11% to 0.09%, that will happen. That will happen to you.”
Jul 22, 2025 positive
Maggiulli: Blogging CPMs are 4x higher than YouTube and top other platforms
“If you look at like, you know, per thousand views, what gets paid the most, it's actually bloggers. It's not even close. It's like four X more than YouTube. It's more, it's much more than TikTok and much more than Twitter.”
Oct 14, 2025 negative
Walling: Multi-channel content repurposing fails without platform-native design
“Anytime you repurpose A single piece of content into a bunch of pieces, most of them do not work. We have tried this over and over and over in different iterations, and what I have found in my fifth, well, I've been blogging since oh five, so in my 20 years of…”